Gerardo Ceballos on PBS’ The Open Mind

Check out our brilliant client Gerardo Ceballos on the current episode of PBS’ The Open Mind.

Screen Shot 2016-06-10 at 10.06.38 AMFrom the transcript: “Author of The Annihilation of Nature: Human Extinction of Birds and Mammals, Mexican conservationist Gerardo Ceballos joins me to discuss his landmark study of accelerated human-induced species loss. His stunning finding: we’re entering the sixth great extinction of humanity. Wow. A scholar at Stanford University and the University of Mexico’s Institute of Ecology, Ceballos is credited with spearheading the first endangered species act of Mexico. “Humanity has unleashed a massive and escalating assault on all living things,” Ceballos writes, “potentially the worst ecological crisis since the asteroid hit that killed the dinosaurs.”

Ceballos co-authored The Annihilation of Nature with Paul Ehrlich and Anne Ehrlich last fall. A highly-readable, emotive, and hugely important book, three of today’s most distinguished conservationists bring us face-to-face with the Earth’s sixth mass extinction, telling the stories of the birds and mammals we have lost and those that are now on the road to extinction. These tragic tales, coupled with eighty-three colour photographs from the world’s leading nature photographers, display the beauty and biodiversity that humans are squandering.

About the show, “The Open Mind was created and hosted by Richard D. Heffner, American historian, broadcaster, and university professor. Beginning June 2014, The Open Mind continued with a new host, Mr. Heffner’s grandson, Alexander Heffner. The Open Mind as a weekly public affairs program was designed to elicit guests’ insights into the challenges Americans face in a variety of contemporary areas of national concern.

“As host of The Open Mind, Heffner continues its mission to engage viewers, especially a generation of young Americans, through a thoughtful excursion into the world of ideas. In a recent New York Times story, he described his goal to “interrogate ideas” rather than guests furthering a “vision of communications and media serving the public interest. Always true to its roots of nonadversarial conversation, The Open Mind explores ideas of the most compelling writers, technologists, artists, practitioners of law, policy and all realms of public life.”

Carney & Associates provides publicity services for people who improve our work.  Please contact Kathlene Carney to discuss how we can help promote your science or nature book or organization.

Slide Shows Generate Publicity for Photo Books

As traditional book review channels continue to dry up, new opportunities for book publicity appear. One of my favorite ways of publicizing photo books now is to offer slides shows for media sites. Everyone loves beautiful pictures, right? Especially those of cute animals and wildlife. And shrewd editors know those enticing images bring eyeballs to their sites.

Candid Creatures: How Camera Traps Reveal the Mysteries of Nature, an extraordinary book by zoologist Roland Kays (May 15, 2016, Johns Hopkins University Press) is a perfect candidate for this type of publicity campaign. Here are some examples of our coverage for this title so far:

Washington Post
How cameras in the wild have transformed what we know about animals

Science Friday
A Candid Camera for Wildlife

The New York Times
Photographing Wildlife Without a Photographer

The Guardian
Captured! How wild animals really behave – in pictures

Popular Science
10 EMBARRASSING ANIMAL PHOTOS CAPTURED BY CAMERA TRAPS

Discover Magazine
Camera Traps Capture the Lighter Side of Nature

Stay tuned, as we continue to post examples of creative ways to generate publicity in this ever-changing media landscape.  Please contact Kathlene Carney to discuss how Carney & Associates publicity services can help promote your upcoming book.

Photo Credit: TEAM Network and the Brazilian National Institute for Amazonian Research, Manaus, Amazon State, Brazil, from Candid Creatures: How Camera Traps Reveal the Mysteries of Nature

I’m Right and You’re An Idiot

We’re thrilled to be conducting a radio media tour for an incredibly timely book, I’m Right and You’re an Idiot: The Toxic State of Public Discourse and How to Clean it Up by leading public relations executive James Hoggan (May 24, 2016, New Society Publishers).

Public discourse on some of the most pressing problems facing society has never been more fractured. From climate change and income inequality to gun control and immigration, debate has become a toxic mix of intolerance, misinformation and deliberate distortion on both sides of the political spectrum. We are more polarized than ever on many of the issues, and the prospect of resolving them seems bleak.

For example, the poisonous rhetoric from our presidential candidates and their surrogates is a symptom of how bad the situation has become. On many issues there is simply no real debate, just vicious personal attacks designed to reinforce dogma rather than win support through persuasive logic.

How we got here and how we get out of the mess is the focus of the new book. “I wanted to find out how misinformation campaigns work, how we have come to a time when facts don’t matter and how we can start having real public conversations again,” Hoggan explains. “So I began to explore how these tendencies arise, what spurs us to become close-minded, aggressively vitriolic and most importantly, what we can do about it.”

JamesHogganJim’s a fascinating man. The Tyee recently described him thusly, “James Hoggan has been navigating the perilous waters of public conversation for 25 years as a public relations specialist. He’s built serious credibility not by being the spinniest guy in the room, but by daring to call bull on the clever but misleading techniques of many of his peers. A longtime sustainability advocate, Hoggan blew the whistle on the climate change denial lobby with his book Climate Cover-up, and launched DeSmog Blog with the stated aim of “clearing the PR pollution that clouds climate science.”

Stay tuned, we’ll be posting links to Jim’s radio interviews as the campaign progresses…

At Carney & Associates, we specialize in providing publicity services for people like James Hoggan, people who improve our world. Please contact Kathlene Carney to discuss how we can help promote your book or organization.