TriplePundit: Renewables Disrupting Fossil Fuels

Energy expert Leah Parks says renewable energy technologies are poised to disrupt fossil fuels, in an insightful article published recently on TriplePundit. Here’s a short excerpt:

“Exponential growth clean-energy technologies are a most powerful not-so-secret weapon for our last, best effort in the fight against disastrous climate change. A 21st-century energy transformation is already underway.  Our digital revolution is facilitating massive progress in technologies that are leading to disruption and will result in the replacement of the fossil fuel industry faster than most could imagine.

“We can jump over political resistance and climate denial despite outdated and misinformed all-of-the above federal policies.  Our modern-day Edisons have done their job.  We are at a tipping point where technological innovations that have been in development for many years can now provide us with all the energy we need at ever decreasing costs.”

“We need only look at the last turn of the century to see how quickly transformation can happen.

“In 1903 we took our first flight, and New York city streets were filled with buggies.  By 1914 we were fighting a war in the air and the same streets teemed with cars.  The engineering which first made spaceflight possible was developed in 1919.  Within 38 years Sputnik was launched, and 12 years later we walked on the moon.

“We can jump over political resistance and climate denial despite outdated and misinformed all-of-the above federal policies.  Our modern-day Edisons have done their job.  We are at a tipping point where technological innovations that have been in development for many years can now provide us with all the energy we need at ever decreasing costs.”

“We need only look at the last turn of the century to see how quickly transformation can happen.

“In 1903 we took our first flight, and New York city streets were filled with buggies.  By 1914 we were fighting a war in the air and the same streets teemed with cars.  The engineering which first made spaceflight possible was developed in 1919.  Within 38 years Sputnik was launched, and 12 years later we walked on the moon.

“The exact form our energy infrastructure will take by the year 2050 is not certain, but it will be cleaner, cheaper and safer than the one we inherited from the 20th century. Electric vehicles and trains, as well as heat pumps, will play a major role.  Solar, wind and storage, paired with digital management and energy efficiency, are already being deployed.

“We are witnessing the end of an energy dinosaur.  This is a new era of clean energy, ready to obtain its fuel free of charge from the sun and wind.  Anyone looking backward will be left in the digital dust.  They will be made extinct by the unrelenting disruptive force of exponential growth technologies.

“Working against entrenched interests can be frustrating and at times make optimism difficult.  In moments of doubt, let’s not forget the words of Robert Hutchings Goddard, the father of space flight, ‘The dream of yesterday is the hope of todayand the reality of tomorrow.'”

book3d2This placement is one of many in our publicity campaign for Parks’ new book All-Electric America: A Climate Solution and the Hopeful Future.” Are you looking for a publicist, a publicity firm for nonprofits, a PR firm for small business, or an independent book publicist? Please contact Kathlene Carney for a free consultation to find out how our publicity services can drive your success.

Advertising, Fake News and ‘Attention Harvesting’

I just listened to the most fascinating interview on KQED-FM’s  radio show Forum, “Tim Wu On Advertising, Fake News and ‘Attention Harvesting’.” Here’s their promo copy:

Columbia Law professor Tim Wu is best known for coining the term “net neutrality” and for his research on the Internet, media and communications. His latest book, “The Attention Merchants,” looks at how advertisers have monetized public attention throughout history, from penny press newspapers to Facebook ads. We’ll talk to Wu about the book, get his take on the proliferation of fake news and explore what technology policy might look like in the Trump administration.

Wu explains that the attention merchants’ business model, targeting anyone who goes on Facebook or searches on Google  for example, takes us as its resource to harvest. It’s takes our minds, our attention, and wants us to be constantly distracted, looking at ads, losing control over ourselves. They don’t want you reading books or talking with friends or family, because that’s all wasted revenue to them.  This business model has become so pervasive in our lives, it’s starting to have profound effects on who we are and also on the underlying media. For instance, so much of the web’s content has become clickbait because that’s the only thing that can survive. It’s become a race to the bottom in terms of competing for people’s attention.

attentionmerchantsThe Attention Merchants: The Epic Scramble to Get  Inside Our Heads is receiving rave reviews:

“A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention…We’ve become the consumers, the producers, and the content. We are selling ourselves to ourselves.”—Tom Vanderbilt, The New Republic

“An erudite, energizing, outraging, funny and thorough history…A devastating critique of ad tech as it stands today, transforming “don’t be evil” into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you…This stuff is my daily beat, and I learned a lot from Attention Merchants.”—Cory Doctorow, BoingBoing 

“Tim Wu has written a profoundly important book on a problem that doesn’t get enough— well, attention. Attention itself has become the currency of the information age, and, as Wu meticulously and eloquently demonstrates, we allow it to be bought and sold at our peril.”–James Gleick, author of Time Travel: A History 
 

The Attention Merchants should be required reading for anyone working in public relations, publicity, marketing or advertising, as well as the general public.

Infographic-The Clean Energy Revolution is Happening Now

Despite political resistance, climate denial, and outdated misinformation, the clean energy revolution really is happening now.  

Fossil fuels will become a thing of the past just like oil from whale blubber, according to energy expert Leah Y. Parks. “Disruptive technologies are changing business models and clean technologies are on track to completely disrupt the fossil fuel industry. We can either embrace this future, become the leader in the ‘clean energy’ revolution, and reap the benefits or we can fall behind and risk obsolescence like Kodak and Blockbuster.”
The following infographic illustrates that a 21st century energy transformation is already underway:

Clean Energy Revolution infographic made by Carney & Associates as part of our national book publicity campaign for All-Electric America, by Leah Y. Parks and S. Davis Freeman. To find out how our publicity services can help spread the word of your book, product or organization, please contact Kathlene Carney.

Coast to Coast AM Examines Grid Threats with Benjamin Dancer

Hurricane Matthew recently forced millions of people to survive without power. Although these power outages were temporary, they served as a powerful reminder of a much larger threat: there are several mechanisms of destruction that could bring down the entire grid, leaving no one in America capable of coming to any one else’s aid.

Accordpatriarchruning to journalist Benjamin Dancer, that scenario is not far-fetched, and he says there’s a direct connection between national security and sustainability.

Dancer works for The Colorado EMP Task Force On National and Homeland Security. He is also the author of PATRIARCH RUN, an eco-thriller premised on the threat posed by our reliance on the grid. The book has been endorsed for its realism by environmental leaders such as Paul Ehrlich and Alan Weisman on the left, and Dr. Peter Pry, who served in the Congressional EMP Commission, and Lt. Col. Dave Grossman, author of ON KILLING, on the right.

Dancer will be a guest on the national radio show Coast to Coast AM on Tuesday, November 1, 2016 10:00  p.m. –12:00 a.m. PDT, prepared to discuss the following:

National Security
• Underreported threats to the grid including EMP (electromagnetic pulse) attack, cyberattack, physical sabotage, and a coronal mass ejection.

Sustainability
• The larger the human population becomes, the more difficult it is to manage it sustainably. 
• Renewable energy is a critical component of any plan for a secure infrastructure.
• The loss of the grid would not have been a threat 100 years ago because the population of the country was only about 76 million people. At that time, food was produced outside the urban centers, and the production of food was not yet dependent on electrical power. Today the population of the United States is about 325 million people, and most foods are produced by technologies that rely on electrical power.  Technologies include fertilizers, pesticides, mechanical irrigation, refined fuel for farm machinery and transportation, food processing facilities, infrastructure for clean drinking water.
• Many of our urban centers have outstripped the carrying capacity of their surrounding landscapes so food and basic supplies are shipped over long supply lines, which are often global, and the production of the fuel that drives those supply lines is also dependent on electricity. 

In a worst-case scenario, large urban centers denied of critical resources such as food, safe drinking water, transportation, sanitation, and medical care could experience widespread starvation, the reintroduction of diseases vanquished by modern sanitation, unprecedented social unrest, and a skyrocketing mortality rate.

Therefore, renewable energy transmitted through a secure grid makes for a more sustainable and more secure future.

Coast to Coast AM airs on more than 600 stations in the U.S., as well as Canada, Mexico and Guam, and is heard by nearly three million weekly listeners. With hosts  George Noory,  George Knapp (weekend), it is the most listened to overnight radio program in North America.

This placement is one of many in our national book publicity campaign for this title. To find out how our publicity services can help spread the word of your book, product or organization, please contact Kathlene Carney at Carney & Associates.