The editors recently published an article for self-published authors featuring tips from 33 book publicists including yours truly.
We see hundreds of indie and self-published books every month here at City Book Review. Some authors are just testing the waters with their book; others take their publishing as a professional commitment. We get so many questions on how they can better prepare their book, sell more copies, or reach more review or publication outlets.
So we asked more than 1,000 professional publicists the most important thing they think every indie author should do when publishing a book. We were blown away with more than 100 responses in 48 hours. So here are a good selection of different ideas – from editing and cover design to marketing plans and launch parties.
Carney & Associates’ small contribution:
Be the expert on your topic
When it comes to print and digital media, be sure to go after non-bookpage coverage and instead of pitching the book, pitch yourself as an expert on your topic. Create compelling pitches tied to current events and position yourself as the expert. Explain why you’re the perfect source for the story, and then mention you’ve also written a book on the subject.”
You can read all 33 tips for self-published authors here.
Are you a self-published author looking for a publicist? Carney & Associates specializes in traditional, digital and social media for authors, experts, products and services. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.
Canada’s most-listened to radio show The Currentfeatured a fascinating interview with Paul D. Blanc, M.D. today. Hosted by Anna Maria Tremonti, one of Canada’s most trusted journalists, The Current airs weekday mornings across their country over the Canadian Broadcasting Corp. (CBC), and is heard across the U.S. on SiriusXM.
Here’s an excerpt from their summary:
For well over a century, viscose rayon has been used to make clothes, tires, cellophane and everyday kitchen sponges.
It was hailed as a wondrous new product when first introduced — but what most people didn’t know is how deadly manufacturing rayon was for the factory workers.
It’s an industrial hazard whose egregious history ranks up there with asbestos, lead and mercury, according to author Paul Blanc.
In his new book Fake Silk: The Lethal History of Viscose Rayon (published by Yale University Press), Blanc, who is also a University of California professor of medicine, looks at how the manufacturing of viscose rayon served as a death sentence for many industry workers.
“There was a famous rubber factory where they put bars on the second story windows because so many workers had a tendency to jump out and kill themselves,” he tells The Current’s guest host Laura Lynch.
The key ingredient in the making of viscose is a molecule called carbon disulfide — a molecule so insidiously toxic that it devastated the minds and bodies of factory workers for more than a century.
Blanc says that occupational health and multinational corporations were aware of the dangers, but motivated by huge profits, failed to act.
“It was pretty easy to recognize the toxic effects early on because it makes workers insane. They found that about 30 per cent of the workers that they investigated showed signs of serious poisoning.”
But when it comes to the health impact on consumers, Blanc says there is none.
“Which is why … it’s gone on as long. Because when consumers aren’t affected, there’s not very much impetus for outrage if it’s just the poor people making it that suffer.”
Blanc says the fabric continues to this day to be “greenwashed” as an eco-friendly product.
“They omit entirely the fact that you can’t make the product without this toxic chemical. So it’s really a ‘greenwashing’ of the most diabolical sort.”
The goal was to spread the issues and ideas of Speak Out and OVER far and wide, to young and old, to increase awareness on the problems we confront today and to build on solutions that promote human rights — and the rights of all species on Earth. Whether one is working to mitigate the effects of climate change, end child marriage, protect endangered species, or advocating for women’s rights, the Global Population Speak Out helped strengthen activist voices — so all our interconnected concerns were heard.
Speak Out used social media, word-of-mouth and direct action to engage opinion-leaders, scientists and citizens of the world to respond creatively to environmental degradation. Speak Out emphasized elements of environmental protection that are rarely discussed: promoting human rights and human health as strong, indispensable solutions to preserving the rights of other species to exist and the health of the planet.
Speak Out organizers granted the free copies of OVER to people and organizations around the world who became ambassadors of information and inspiration, and promised personalized delivery to policymakers, opinion leaders, activists, allied organizations, and other audiences.
Many of the subjects in OVER are often discussed by environmentalists around the world: materialism, consumption, pollution, fossil fuels, carbon footprints, and more. But OVER and Speak Out purposefully joined two ever-present parts of environmentalism together: the number of the human species and our socio-economic behaviors. The book and the campaign intentionally moved beyond tired arguments that only one side of the equation matters and pictorially depicted the importance of both the number of people and the way people live.
The environmental book became an international media sensation and demand for the OVER books was beyond our wildest expectations – fueled by over 250 mass-media articles, reaching over 1 billion readers in 47 countries.
Examples of media sources that have reported on OVER include Washington Post (online and print), The Guardian (online and print), Buzzfeed.com, Salon.com, News.com (Australia), MSN Germany, Yahoo India, the China Daily News, BBC’s Impact, The Daily Mail Online (UK), Folha de S.Paulo (Brazil), San Francisco Chronicle and Mashable.com.
Ashton Kutcher, actor, producer and investor posted Speak Out content on his Facebook page which resulted in over 31,000 likes, 8,000+ shares and 1,300 comments.
While the media attention was robust, Speak Out organizers believed OVER could really effect change with the citizens and organizations speaking out and sharing their passions for saving the planet and creating a better world for all.
In Europe, ICLEI – Local Governments for Sustainability displayed OVER at an annual congress on climate change adaptation and resilience, thereby “allowing congress participants to peruse the magnificent photos during breaks and have the photos spur thoughts and conversations.”
A library consultant at a prominent international health organization reported that “Word is getting around!” The group was sharing OVER in their campus library, which resulted in requests for copies to be taken to country offices in Bangladesh, India, Kenya, Tanzania, Ghana, and Uganda.
An activist in Mexico told how he shared the message from OVER: “The book has a permanent place on the counter in our restaurant and many friends/customers/associates have already entered and began to read with awe.”
Down in New Zealand, a conservationist shared that “This will be a great opportunity for us to further promote the impact of increasing human populations on our fragile ecosystems and on the future of the planet’s biodiversity.”
Many of those who requested free copies of OVER were high school teachers and college professors. One teacher from the UK said “It is a really exciting and inspiring resource for future planning of activities within the Department, and in doing so, raising awareness with young people.”
Global Population Speak Out (Speak Out) united world-class scientists, academicians, opinion-leaders – and thousands of lay environmentalists and concerned citizens – to help bring international attention to the crises posed by overdevelopment and human population size and growth. Speak Out was jointly administered by Population Media Center and Population Institute.