Dr. Nwando Olayiwola Saves Her Lyft Driver’s Life

Still frame of Dr. Nwando Olayiwola on ABC 7 News

 

My admiration for client Dr. Nwando Olayiwola increases every day! An award-winning physician and assistant professor at the University of California San Francisco, Dr. Olayiwola recently made headlines by saving the life of her Lyft driver:

As I watched and him becoming increasingly uncomfortable, miles away from my home in busy nighttime traffic on a large highway, I insisted that he pull over. I told him, “this is dangerous, you’re in pain. Pull over and let me get some help.”

By the time he pulled over onto the shoulder of the highway, he was clenching his right fist to his chest, writhing in pain, sweating, opening all of the windows and gasping for air.  OH MY GOD, I thought to myself, this guy is having an MI (myocardial infarction/heart attack).   As a doctor, I recognized the symptoms immediately and took swift action. But I had so many immediate thoughts! What if another passenger had not
recognized these symptoms? What if he was still driving on the road? What if we were not able to pull over?

Thanks to her quick thinking and expertise, Dr. Olayiwola correctly diagnosed the heart attack and kept the man calm and awake until emergency services arrived.

Her story was also picked up by ABC 7 News, and they were even able to interview the Lyft driver she saved.

MWPs are the MVPs! Dr. Nwando Olayiwola - Carney & Associates publicity services

As founder of Inspire Health Solutions, LLC,  Dr. Olayiwola launched a nationwide series of conferences designed to empower and celebrate minority women professionals called Minority Women Professionals: MWPs are MVPsI’m honored to be providing publicity services for the conferences, which are based on her incredible book behind the movement, MWPs are MVPs!: Ten Essential Ingredients in the Secret Sauce of the MWPs.  She is a renowned speaker and leader in primary care innovation, dedicated to developing solutions for the intersection of healthcare and technology.

As a matter of fact, Dr. Olayiwola’s Lyft driver was taking her home from a conference where she presented ways that technology can provide patients with faster access to specialty care. The connection was not lost on her! Dr. Olayiwola writes:

We spend a lot of time in primary care trying to get people to come into the “doctor’s office”, and this experience challenged me to really think….what is the “doctor’s office”?  As this story unfolded today, I have found out so much more about my Lyft driver turned patient turned friend. He did indeed have cardiac problems and an abnormal heart rhythm, and had been having chest pain for a few weeks, which he did not address because, as an immigrant from the Middle East with a wife and young child, he needed to work and support his family, he had poor communication from his doctor and some specialty care fell through the cracks, and he had a limited health plan that didn’t cover much anyway.

He worked day in and out to provide for his family, and, frankly, the “doctor’s office” was right there, in his car, where he needed it most. Reflecting on my experience at HIMSS and the intersection of healthcare and technology, with compassion at the core, I really wonder, what do we need to be doing in healthcare to truly make it authentically patient-centered, meet people where they are, and allow for incredible advances in healthcare and technology to impact people like my Lyft driver?  Could we be using Lyft to save lives? Could Lyft now become the “doctor’s office” that people really need? Could this marriage between healthcare and tech be more fruitful than it is?

It’s an amazing story, and I encourage everyone to read Dr. Olayiwola’s full account of the lifesaving Lyft drive over at her blog.

Are you an indie or traditionally published author looking for a publicist? Carney & Associates specializes in traditional, digital and social media for authors, experts, products and services. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Promote or Perish — Book Promotion Tips at The Writer’s Place

As a publicist, I often get phone calls from authors lamenting, “My publisher did nothing to promote my book.” Unfortunately, the new reality is that publishers often lack the resources to run comprehensive campaigns for every title. Whether your book is indie or traditionally published, today’s authors are expected to handle the majority of the promotion themselves.

I was recently honored to provide a guest post for The Writer’s Place entitled Promote or Perish — Book Promotion Tips. Hosted by professional writer Nancy Christie, The Writer’s Place is “Where writers share their tips, thoughts and observations on writing and the writing life, and toss in their “two cents” on the topic of the month!”

Here are a few book promotion tips from the post:

“Promotional activities an author might accomplish on her own include creating a website, writing guest posts for book blogs, building up that social media following, participating in book festivals, and speaking at bookstores, libraries, universities, cafés, community centers, and other venues that host readings.

“When it comes to traditional and digital media coverage, I’ve found authors get the best results when they hire a professional publicist. Opportunities at traditional outlets like newspapers, magazines, and TV have decreased considerably, while at the same time the number of books being published has exploded. So the competition is fierce for a small number of slots, especially for independently published books.

“In addition to having personal relationships with many journalists…publicists know how to research new contacts for your specific book, and can present it professionally with newsworthy angles.

“Many authors… don’t understand that their book isn’t news in and of itself — it needs to be positioned in a way that’s relevant to the journalists’ needs.

“Whether you’re on your first book or your fifth, there is one guarantee: without adequate promotion, it’s destined for obscurity. The good news is that you can get to work right away!”

Promote or Perish — Book Promotion Tips: Guest Post by Kathlene Carney

Are you an indie or traditionally published author looking for a publicist? Carney & Associates specializes in traditional, digital and social media for authors, experts, products and services. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

 

 

 

 

 

Beautiful Marin IJ Feature on TreeGirl

The Marin Independent Journal published a beautiful feature story about TreeGirl this week.

Julianne Skai Arbor, aka TreeGirl, is a photographer, certified arborist, conservation educator, and forest ecotherapist. In her spectacular new book, TREEGIRL: Intimate Encounters With Wild Nature, Arbor invites readers to share her love of the wildness and grandeur of Nature through more than 150 stunning photographs of herself and other women gracefully intertwined nude with fifty species of trees in thirteen countries. The captioned images are complemented with each species natural history and ethnobotany, and by five essays on the ecopsychology, science and spirituality of the human-tree relationship.

As Vicki Larson says in her article:

“Julianne Skai Arbor is used to the raised eyebrows, strange looks and snickers when she tells people that she photographs herself naked in trees.

People either get it or they don’t.

“It’s a little edgy for people,” admits Arbor — aka TreeGirl — with a laugh.

But the thinking behind what she does isn’t all that strange.”

Arbor explains, “Imagine if we completely open our hearts to Nature and fall in love over and over again with the sacredness of this life force . . . I invite us modern humans to become re-enchanted with Nature, to experience intimacy and soulful engagement with trees and our more-than-human companions on this Earth . . . I have found my secret love in the plant kin-dom of trees. I encourage you to find your secret love in Nature as well – to find your wild within.”

Photo by Julianne Skai Arbor/TreeGirl “Birch Forest Embrace,” a white birch in Fairbanks, Alaska.

The author has traveled the world from Northern California, to Australia and Oceana, to Europe, to the plains of Africa in search of breathtaking trees. Once she finds one that she connects with, she sheds her clothes, scales the trunk and limbs, and photographs herself in authentic connection with the tree. The resulting photographs are gorgeous and awe-inspiring, inspiring the reader to find their own sensorial connection with nature.

Arbor will be giving a book talk, slide show and art exhibit at Open Secret Bookstore, 923 C St., San Rafael, 7:00 p.m. on March 20 and April 21. Admission is free.

You can read the entire Marin Independent Journal article and view some of Arbor’s stunning images here.

 Carney & Associates specializes in traditional, digital and social media for authors, experts, products and services. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.