Astronomer Andrew Fraknoi and the All American Eclipse

On August 21, for the first time in forty years, 500 million people across the United States can witness a spectacular total solar eclipse. Known as the All American Eclipse, this extraordinary event is expected to attract visitors from around the world.

Our client, celebrated astronomer and eclipse expert Andrew Fraknoi, is part of the Eclipse Task Force that’s helping government officials prepare for extreme gridlock and necessary porta-potties, water, and food supplies. In addition, he recently helped persuade Google and the Moore Foundation to donate 2 million eclipse glasses to public libraries across the United States.

His latest book, When the Sun Goes Dark, is a fun, beautifully illustrated guide that helps families teach their children about the eclipse, and was recently featured on Space.com. In a fascinating interview, he stressed the importance of training “intermediary educators,” or members of the public who can go on to teach other members of the public, in making scientific knowledge more widespread:

“We’ve spent quite a bit of time over our careers in astronomy education training intermediaries,” Fraknoi said. “We’ve always thought about who exactly it is that does education and how we can get to [them].”

It’s important to reach grandparents and other informal educators because, according to Fraknoi, they have resources available to them, such as time, to learn about the science. “When the Sun Goes Dark” offers examples of ways to explain solar eclipse science, which informal educators can then use themselves to teach family and friends, Fraknoi said.

He goes on to explain that the upcoming eclipse will provide the perfect opportunity to get young astronomers started on a lifetime of learning:

“If you want kids at an early age to be thinking about astronomy, the most accessible object in the night sky is, of course, the moon, [because] it is dramatic.”

Stargazers have a lot to look forward on August 21st. Be sure to check out Fraknoi’s free booklet describing the eclipse in everyday language.

This interview is part of our comprehensive publicity campaign for When the Sun Goes Dark. Are you an expert looking for a publicist, a publicity firm for nonprofits, a PR firm for small business, or an independent book publicist? Carney & Associates specializes in science pr and sustainability topics. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Carney PR Book Publicity Tips

Our Mantras Featured in the Wall Street Journal

Friends and family know that I’m a big fan of affirmations, so I was happy for the opportunity to share one of my favorites for a recent Wall Street Journal article, “One Habit to Make You Happier Today.”

Mark Leary, a professor of psychology and neuroscience at Duke University, repeatedly tells himself “I’m OK right now” when he’s worried about something in the future, such as the results of a medical test. Irwin Weinberg, a 69-year-old retired quality management consultant in Boca Raton, Fla., tells himself “QTL” (which stands for “Quality Time Left”) in difficult times, including when his wife was terminally ill last year, to remind himself not to waste time thinking about the negative and to focus on what makes him happy. Kathlene Carney, 55, a publicist in Point Richmond, Calif., begins repeating “good things always happen to me and good things always happen through me” as soon she feels a downward cycle of negative thinking coming on, whether it is prompted by work stress or worrying about global unrest.

The article by Elizabeth Bernstein includes a series of tips from psychologists and neuroscientists about how to create a mantra that will help lower cortisol levels and create new neural pathways in your brain. Our client Dr. Paul DePompo was among the experts quoted, offering this advice:

Make sure it is positive. But not unbelievable. “If it’s too positive, it can feel hokey—‘I’m good enough, smart enough and people like me,’” says Paul DePompo, a psychologist in Newport Beach, Calif. For example, telling yourself all is well when it clearly isn’t may not help. “Mantras that help build a healthy brain long-term are based in truth, logic and helpfulness,” Dr. DePompo says.

 

I highly encourage you to check out the entire article for excellent, simple advice about how to start improving your mood and mental well being starting today!

Are you looking for a publicist, a publicity firm for nonprofits, a PR firm for small business, or an independent book publicist? Carney & Associates specializes in personal development. Please contact Kathlene Carney for a free consultation to find out how our publicity services and book publicity tips can contribute to your success.

The Vegetarian’s Guide to Eating Meat

“Food can be about security, guilt, climate, the future we choose, and who we are. And just when we know the green goal of food correctness, I get this head-bender in the mail: ‘The Vegetarian’s Guide to Eating Meat – a Young Woman’s Search for Ethical Food.”  That awesome description is from radio host Alex Smith, describing our client’s new book in his blog at Radio Ecoshock.

Radio Ecoshock is a popular long-running program that’s syndicated to 94+ radio stations in the U.S. and Canada.

“The author is Professor Marissa Landrigan from the University of Pittsburgh,” he continued.  “She’s an engaging American writer whose essays appear in the The Atlantic, Salon, Guernica, and Orion magazines.”

Alex interviewed Marissa recently for his show, where they discussed her  journey from vegetarian PETA activist to blood-and-guts-eating omnivore.

Going “against the green stream,” she describes eating ethically is far from simple—and cutting out meat is not always the answer. Marissa criss-crossed the U.S. to get closer to the source of her food, eventually even visiting a slaughterhouse, and hunting elk. She came to realize that the most ethical way of eating was to know her food—whether meat or vegetable—and prepare it herself, on her own terms, to eat with family and friends.

In her book, Marissa also covers the humane treatment of animals, labor rights, global poverty, and how she made the transition to cooking local, sustainable, affordable recipes.

Many thanks for Alex for having Marissa on his show, it was most appreciated!

This interview is part of our comprehensive publicity campaign for The Vegetarian’s Guide to Eating Meat. Are you looking for a publicist, a publicity firm for nonprofits, a PR firm for small business, or an independent book publicist? Carney & Associates specializes in science pr and sustainability topics. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Dr. Nwando Olayiwola Saves Her Lyft Driver’s Life

Still frame of Dr. Nwando Olayiwola on ABC 7 News

 

My admiration for client Dr. Nwando Olayiwola increases every day! An award-winning physician and assistant professor at the University of California San Francisco, Dr. Olayiwola recently made headlines by saving the life of her Lyft driver:

As I watched and him becoming increasingly uncomfortable, miles away from my home in busy nighttime traffic on a large highway, I insisted that he pull over. I told him, “this is dangerous, you’re in pain. Pull over and let me get some help.”

By the time he pulled over onto the shoulder of the highway, he was clenching his right fist to his chest, writhing in pain, sweating, opening all of the windows and gasping for air.  OH MY GOD, I thought to myself, this guy is having an MI (myocardial infarction/heart attack).   As a doctor, I recognized the symptoms immediately and took swift action. But I had so many immediate thoughts! What if another passenger had not
recognized these symptoms? What if he was still driving on the road? What if we were not able to pull over?

Thanks to her quick thinking and expertise, Dr. Olayiwola correctly diagnosed the heart attack and kept the man calm and awake until emergency services arrived.

Her story was also picked up by ABC 7 News, and they were even able to interview the Lyft driver she saved.

MWPs are the MVPs! Dr. Nwando Olayiwola - Carney & Associates publicity services

As founder of Inspire Health Solutions, LLC,  Dr. Olayiwola launched a nationwide series of conferences designed to empower and celebrate minority women professionals called Minority Women Professionals: MWPs are MVPsI’m honored to be providing publicity services for the conferences, which are based on her incredible book behind the movement, MWPs are MVPs!: Ten Essential Ingredients in the Secret Sauce of the MWPs.  She is a renowned speaker and leader in primary care innovation, dedicated to developing solutions for the intersection of healthcare and technology.

As a matter of fact, Dr. Olayiwola’s Lyft driver was taking her home from a conference where she presented ways that technology can provide patients with faster access to specialty care. The connection was not lost on her! Dr. Olayiwola writes:

We spend a lot of time in primary care trying to get people to come into the “doctor’s office”, and this experience challenged me to really think….what is the “doctor’s office”?  As this story unfolded today, I have found out so much more about my Lyft driver turned patient turned friend. He did indeed have cardiac problems and an abnormal heart rhythm, and had been having chest pain for a few weeks, which he did not address because, as an immigrant from the Middle East with a wife and young child, he needed to work and support his family, he had poor communication from his doctor and some specialty care fell through the cracks, and he had a limited health plan that didn’t cover much anyway.

He worked day in and out to provide for his family, and, frankly, the “doctor’s office” was right there, in his car, where he needed it most. Reflecting on my experience at HIMSS and the intersection of healthcare and technology, with compassion at the core, I really wonder, what do we need to be doing in healthcare to truly make it authentically patient-centered, meet people where they are, and allow for incredible advances in healthcare and technology to impact people like my Lyft driver?  Could we be using Lyft to save lives? Could Lyft now become the “doctor’s office” that people really need? Could this marriage between healthcare and tech be more fruitful than it is?

It’s an amazing story, and I encourage everyone to read Dr. Olayiwola’s full account of the lifesaving Lyft drive over at her blog.

Are you an indie or traditionally published author looking for a publicist? Carney & Associates specializes in traditional, digital and social media for authors, experts, products and services. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Promote or Perish — Book Promotion Tips at The Writer’s Place

As a publicist, I often get phone calls from authors lamenting, “My publisher did nothing to promote my book.” Unfortunately, the new reality is that publishers often lack the resources to run comprehensive campaigns for every title. Whether your book is indie or traditionally published, today’s authors are expected to handle the majority of the promotion themselves.

I was recently honored to provide a guest post for The Writer’s Place entitled Promote or Perish — Book Promotion Tips. Hosted by professional writer Nancy Christie, The Writer’s Place is “Where writers share their tips, thoughts and observations on writing and the writing life, and toss in their “two cents” on the topic of the month!”

Here are a few book promotion tips from the post:

“Promotional activities an author might accomplish on her own include creating a website, writing guest posts for book blogs, building up that social media following, participating in book festivals, and speaking at bookstores, libraries, universities, cafés, community centers, and other venues that host readings.

“When it comes to traditional and digital media coverage, I’ve found authors get the best results when they hire a professional publicist. Opportunities at traditional outlets like newspapers, magazines, and TV have decreased considerably, while at the same time the number of books being published has exploded. So the competition is fierce for a small number of slots, especially for independently published books.

“In addition to having personal relationships with many journalists…publicists know how to research new contacts for your specific book, and can present it professionally with newsworthy angles.

“Many authors… don’t understand that their book isn’t news in and of itself — it needs to be positioned in a way that’s relevant to the journalists’ needs.

“Whether you’re on your first book or your fifth, there is one guarantee: without adequate promotion, it’s destined for obscurity. The good news is that you can get to work right away!”

Promote or Perish — Book Promotion Tips: Guest Post by Kathlene Carney

Are you an indie or traditionally published author looking for a publicist? Carney & Associates specializes in traditional, digital and social media for authors, experts, products and services. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

 

 

 

 

 

Beautiful Marin IJ Feature on TreeGirl

The Marin Independent Journal published a beautiful feature story about TreeGirl this week.

Julianne Skai Arbor, aka TreeGirl, is a photographer, certified arborist, conservation educator, and forest ecotherapist. In her spectacular new book, TREEGIRL: Intimate Encounters With Wild Nature, Arbor invites readers to share her love of the wildness and grandeur of Nature through more than 150 stunning photographs of herself and other women gracefully intertwined nude with fifty species of trees in thirteen countries. The captioned images are complemented with each species natural history and ethnobotany, and by five essays on the ecopsychology, science and spirituality of the human-tree relationship.

As Vicki Larson says in her article:

“Julianne Skai Arbor is used to the raised eyebrows, strange looks and snickers when she tells people that she photographs herself naked in trees.

People either get it or they don’t.

“It’s a little edgy for people,” admits Arbor — aka TreeGirl — with a laugh.

But the thinking behind what she does isn’t all that strange.”

Arbor explains, “Imagine if we completely open our hearts to Nature and fall in love over and over again with the sacredness of this life force . . . I invite us modern humans to become re-enchanted with Nature, to experience intimacy and soulful engagement with trees and our more-than-human companions on this Earth . . . I have found my secret love in the plant kin-dom of trees. I encourage you to find your secret love in Nature as well – to find your wild within.”

Photo by Julianne Skai Arbor/TreeGirl “Birch Forest Embrace,” a white birch in Fairbanks, Alaska.

The author has traveled the world from Northern California, to Australia and Oceana, to Europe, to the plains of Africa in search of breathtaking trees. Once she finds one that she connects with, she sheds her clothes, scales the trunk and limbs, and photographs herself in authentic connection with the tree. The resulting photographs are gorgeous and awe-inspiring, inspiring the reader to find their own sensorial connection with nature.

Arbor will be giving a book talk, slide show and art exhibit at Open Secret Bookstore, 923 C St., San Rafael, 7:00 p.m. on March 20 and April 21. Admission is free.

You can read the entire Marin Independent Journal article and view some of Arbor’s stunning images here.

 Carney & Associates specializes in traditional, digital and social media for authors, experts, products and services. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

 

33 Tips From Book Publicists

City Book Review publishes multiple book review sites including San Francisco Book ReviewManhattan Book ReviewSeattle Book Review, and Kids Book Buzz. With thousands of books reviewed over the past 8 years, everyone is bound to find something intriguing. The digital magazines feature exclusive interviews, as well as interesting articles on literature, publishing, literary news, independent book stores, and more.

The editors recently published an article for self-published authors featuring tips from 33 book publicists including yours truly.

We see hundreds of indie and self-published books every month here at City Book Review. Some authors are just testing the waters with their book; others take their publishing as a professional commitment. We get so many questions on how they can better prepare their book, sell more copies, or reach more review or publication outlets.

So we asked more than 1,000 professional publicists the most important thing they think every indie author should do when publishing a book. We were blown away with more than 100 responses in 48 hours. So here are a good selection of different ideas – from editing and cover design to marketing plans and launch parties.

Carney & Associates’ small contribution:

Be the expert on your topic

When it comes to print and digital media, be sure to go after non-bookpage coverage and instead of pitching the book, pitch yourself as an expert on your topic. Create compelling pitches tied to current events and position yourself as the expert. Explain why you’re the perfect source for the story, and then mention you’ve also written a book on the subject.”

You can read all 33 tips for self-published authors here.

Are you a self-published author looking for a publicist? Carney & Associates specializes in traditional, digital and social media for authors, experts, products and services. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Canada’s Largest Show Features Dr. Paul Blanc

Canada’s most-listened to radio show The Current featured a fascinating interview with Paul D. Blanc, M.D. today. Hosted by Anna Maria Tremonti, one of Canada’s most trusted journalists, The Current airs weekday mornings across their country over the Canadian Broadcasting Corp. (CBC), and is heard across the U.S. on SiriusXM.

Here’s an excerpt from their summary:

For well over a century, viscose rayon has been used to make clothes, tires, cellophane and everyday kitchen sponges.

It was hailed as a wondrous new product when first introduced — but what most people didn’t know is how deadly manufacturing rayon was for the factory workers.

It’s an industrial hazard whose egregious history ranks up there with asbestos, lead and mercury, according to author Paul Blanc.

In his new book Fake Silk: The Lethal History of Viscose Rayon (published by Yale University Press), Blanc, who is also a University of California professor of medicine, looks at how the manufacturing of viscose rayon served as a death sentence for many industry workers.

“There was a famous rubber factory where they put bars on the second story windows because so many workers had a tendency to jump out and kill themselves,” he tells The Current’s guest host Laura Lynch.

The key ingredient in the making of viscose is a molecule called carbon disulfide — a molecule so insidiously toxic that it devastated the minds and bodies of factory workers for more than a century.

Blanc says that occupational health and multinational corporations were aware of the dangers, but motivated by huge profits, failed to act.

“It was pretty easy to recognize the toxic effects early on because it makes workers insane. They found that about 30 per cent of the workers that they investigated showed signs of serious poisoning.”

But when it comes to the health impact on consumers, Blanc says there is none.

“Which is why … it’s gone on as long. Because when consumers aren’t affected, there’s not very much impetus for outrage if it’s just the poor people making it that suffer.”

Blanc says the fabric continues to this day to be “greenwashed” as an eco-friendly product.

“They omit entirely the fact that you can’t make the product without this toxic chemical. So it’s really a ‘greenwashing’ of the most diabolical sort.”

Listen to the full conversation HERE.

This interview is part of our comprehensive publicity campaign for Fake Silk. Are you looking for a publicist, a publicity firm for nonprofits, a PR firm for small business, or an independent book publicist? Carney & Associates specializes in science pr and sustainability topics. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

 

Speak Out Campaign Reached Over 1 Billion

February is Global Population Speak Out month. This grass roots project went worldwide in 2015 with an extraordinary campaign that reached over 1 billion impressions.

Using a crowd-sourced distribution strategy to increase activism, our client’s international environmental activist network began giving away more than four thousand copies of a dramatic coffee table book, Overdevelopment, Overpopulation, Overshoot (OVER). Featuring more than 300 pages of stunning, full-spread photography it was the centerpiece of the 2015 Global Population Speak Out (“Speak Out”).

Trash wave: Indonesian surfer Dede Surinaya catches a wave in a remote but garbage-covered bay on Java, Indonesia, the world’s most populated island ‘Water and air, the two essential fluids on which all life depends, have become global garbage cans.’ Jacques-Yves Cousteau Photograph: Zak Noyle

The goal was to spread the issues and ideas of Speak Out and OVER far and wide, to young and old, to increase awareness on the problems we confront today and to build on solutions that promote human rights — and the rights of all species on Earth. Whether one is working to mitigate the effects of climate change, end child marriage, protect endangered species, or advocating for women’s rights, the Global Population Speak Out helped strengthen activist voices — so all our interconnected concerns were heard.

Speak Out used social media, word-of-mouth and direct action to engage opinion-leaders, scientists and citizens of the world to respond creatively to environmental degradation. Speak Out emphasized elements of environmental protection that are rarely discussed: promoting human rights and human health as strong, indispensable solutions to preserving the rights of other species to exist and the health of the planet.

Speak Out organizers granted the free copies of OVER to people and organizations around the world who became ambassadors of information and inspiration, and promised personalized delivery to policymakers, opinion leaders, activists, allied organizations, and other audiences.

Many of the subjects in OVER are often discussed by environmentalists around the world: materialism, consumption, pollution, fossil fuels, carbon footprints, and more. But OVER and Speak Out purposefully joined two ever-present parts of environmentalism together: the number of the human species and our socio-economic behaviors. The book and the campaign intentionally moved beyond tired arguments that only one side of the equation matters and pictorially depicted the importance of both the number of people and the way people live.

The environmental book became an international media sensation and demand for the OVER books was beyond our wildest expectations – fueled by over 250 mass-media articles, reaching over 1 billion readers in 47 countries.

Reservoir development:

Former old-growth forest leveled for reservoir development, Willamette National Forest, Oregon

‘What an irony it is that these living beings whose shade we sit in, whose fruit we eat, whose limbs we climb, whose roots we water, to whom most of us rarely give a second thought, are so poorly understood. We need to come, as soon as possible, to a profound understanding and appreciation for trees and forests and the vital role they play, for they are among our best allies in the uncertain future that is unfolding.’ Jim Robbins

Photograph: Daniel Dancer

Examples of media sources that have reported on OVER include Washington Post (online and print), The Guardian (online and print), Buzzfeed.com, Salon.com, News.com (Australia), MSN Germany, Yahoo India, the China Daily News, BBC’s Impact, The Daily Mail Online (UK),  Folha de S.Paulo (Brazil), San Francisco Chronicle and Mashable.com.

The Guardian’s photo spread (“Overpopulation, overconsumption – in pictures“) resulted in over 3 million page views, 650,000+ Facebook shares, and over 8,700 Tweets and re-Tweets.

Ashton Kutcher, actor, producer and investor posted Speak Out content on his Facebook page which resulted in over 31,000 likes, 8,000+ shares and 1,300 comments.

Hill-side slum:
Slum-dwelling residents of Port-au-Prince, Haiti, face bleak living conditions in the western hemisphere’s poorest country
‘Squatters trade physical safety and public health for a few square meters of land and some security against eviction. They are the pioneer settlers of swamps, floodplains, volcano slopes, unstable hillsides, rubbish mountains, chemical dumps, railroad sidings, and desert fringes … such sites are poverty’s niche in the ecology of the city, and very poor people have little choice but to live with disaster.’ Mike Davis
Photograph: Google Earth/2014 Digital Globe

While the media attention was robust, Speak Out organizers believed OVER could really effect change with the citizens and organizations speaking out and sharing their passions for saving the planet and creating a better world for all.

In Europe, ICLEI – Local Governments for Sustainability displayed OVER at an annual congress on climate change adaptation and resilience, thereby “allowing congress participants to peruse the magnificent photos during breaks and have the photos spur thoughts and conversations.”

A library consultant at a prominent international health organization reported that “Word is getting around!” The group was sharing OVER in their campus library, which resulted in requests for copies to be taken to country offices in Bangladesh, India, Kenya, Tanzania, Ghana, and Uganda.

An activist in Mexico told how he shared the message from OVER: “The book has a permanent place on the counter in our restaurant and many friends/customers/associates have already entered and began to read with awe.”

Down in New Zealand, a conservationist shared that “This will be a great opportunity for us to further promote the impact of increasing human populations on our fragile ecosystems and on the future of the planet’s biodiversity.”

Many of those who requested free copies of OVER were high school teachers and college professors. One teacher from the UK said “It is a really exciting and inspiring resource for future planning of activities within the Department, and in doing so, raising awareness with young people.”

Global Population Speak Out (Speak Out) united world-class scientists, academicians, opinion-leaders – and thousands of lay environmentalists and concerned citizens – to help bring international attention to the crises posed by overdevelopment and human population size and growth. Speak Out was jointly administered by Population Media Center and Population Institute.

To view more of our media coverage for this campaign, please go here. To find out how our publicity services can help spread the word of your book, event or organization, please contact Kathlene Carney at Carney & Associates.

The Atlantic Features “Fake Silk”

In The Atlantic, James Hamblin recently wrote a fascinating feature about FAKE SILK: The Lethal History of Viscose Rayon by Paul David Blanc, M.D.

Here’s an excerpt from “The Buried Story of Male Hysteria: When men actually began to be diagnosed as ‘hysterics,’ doctors searched for a cause. They found a chemical that may be on the rise again today.”

When a raving 27-year-old man was committed to Hudson River State Hospital for the Insane in April of 1887, no one thought much of it.

But 12 days later, another man arrived at the door in much the same incoherent condition. When the men regained awareness and could be interrogated, it turned out that they worked in the same nearby rubber factory.

That summer, a third man was brought to the hospital, where he was described as “in a condition of great mental excitement, disturbing the neighborhood by loud noises and violent praying.” He, too, turned out to be a co-worker.

The chief of the Nervous Department at New York’s College of Physicians and Surgeons at the time was Frederick Peterson. He knew these three cases couldn’t be a coincidence, so he set out interrogating the workers on the nature of their jobs. As he suspected, the men had all inhaled a chemical in the factory’s air: carbon disulfide.

Peterson had heard of carbon-disulfide insanity in Europe, so he alerted his colleagues in The Boston Medical and Surgical Journal (now known as The New England Journal of Medicine) that the problem had come to America. In England, the new term “gassed” had arisen, defined in the Liverpool Daily Post as “the term used in the India rubber business, and it meant dazed.” The British physician Thomas Oliver had recalled watching as people working in rubber factories left after their shifts and “simply staggered home,” apart from themselves. The effect could be deadly. “Some of them have become the victims of acute insanity,” Oliver wrote, “and in their frenzy have precipitated themselves from the top rooms of the factory to the ground.”

This article is part of our comprehensive publicity campaign for Fake Silk. Are you looking for a publicist, a publicity firm for nonprofits, a PR firm for small business, or an independent book publicist? Carney & Associates specializes in science pr and sustainability topics. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.