Gerardo Ceballos on PBS’ The Open Mind

Check out our brilliant client Gerardo Ceballos on the current episode of PBS’ The Open Mind.

Screen Shot 2016-06-10 at 10.06.38 AMFrom the transcript: “Author of The Annihilation of Nature: Human Extinction of Birds and Mammals, Mexican conservationist Gerardo Ceballos joins me to discuss his landmark study of accelerated human-induced species loss. His stunning finding: we’re entering the sixth great extinction of humanity. Wow. A scholar at Stanford University and the University of Mexico’s Institute of Ecology, Ceballos is credited with spearheading the first endangered species act of Mexico. “Humanity has unleashed a massive and escalating assault on all living things,” Ceballos writes, “potentially the worst ecological crisis since the asteroid hit that killed the dinosaurs.”

Ceballos co-authored The Annihilation of Nature with Paul Ehrlich and Anne Ehrlich last fall. A highly-readable, emotive, and hugely important book, three of today’s most distinguished conservationists bring us face-to-face with the Earth’s sixth mass extinction, telling the stories of the birds and mammals we have lost and those that are now on the road to extinction. These tragic tales, coupled with eighty-three colour photographs from the world’s leading nature photographers, display the beauty and biodiversity that humans are squandering.

About the show, “The Open Mind was created and hosted by Richard D. Heffner, American historian, broadcaster, and university professor. Beginning June 2014, The Open Mind continued with a new host, Mr. Heffner’s grandson, Alexander Heffner. The Open Mind as a weekly public affairs program was designed to elicit guests’ insights into the challenges Americans face in a variety of contemporary areas of national concern.

“As host of The Open Mind, Heffner continues its mission to engage viewers, especially a generation of young Americans, through a thoughtful excursion into the world of ideas. In a recent New York Times story, he described his goal to “interrogate ideas” rather than guests furthering a “vision of communications and media serving the public interest. Always true to its roots of nonadversarial conversation, The Open Mind explores ideas of the most compelling writers, technologists, artists, practitioners of law, policy and all realms of public life.”

Carney & Associates provides publicity services for people who improve our work.  Please contact Kathlene Carney to discuss how we can help promote your science or nature book or organization.

THE ANNIHILATION OF NATURE: Human Extinction of Birds and Mammals

The Annihilation of Nature, Gerardo Ceballos, Anne H. Ehrlich, and Paul R. Ehrlich
The Annihilation of Nature, Gerardo Ceballos, Anne H. Ehrlich, and Paul R. Ehrlich

With the human-caused “sixth extinction” receiving increasing attention in media coverage of climate change and the environment, I was honored to handle the publicity campaign for The ANNIHILATION OF NATURE: Human Extinction of Birds and Mammals, by Gerardo Ceballos, Paul Ehrlich and Anne Ehrlich, and published the Johns Hopkins University Press.

The authors bring enormous credibility and passion to the topic: Gerardo Ceballos is one of the world’s leading ecologists and professor at the Institute of Ecology at National Autonomous University of Mexico. Anne H. Ehrlich is a senior research scientist emeritus at Stanford University. Paul R. Ehrlich is the Bing Professor of Population Studies and the president of the Center for Conservation Biology at Stanford University.
Our planet is now in the midst of its sixth mass extinction of plants and animals . We’re currently experiencing the highest amount of species die-offs since the loss of the dinosaurs 65 million years ago. Although extinction is a natural phenomenon, it occurs at a natural “background” rate of about one to five species per year. Scientists estimate we’re now losing species at 1,000 to 10,000 times that, with  dozens going extinct every day.
During our book publicity campaign, the authors explained these dynamics but their emphasis was inevitably on the heartbreaking and unavoidable evidence that this extinction is human-caused and increasing.

In The Annihilation of Nature, wonderful photography presents the amazing animals and environments that are under assault.  Extraordinary full-spread photographs introduce each chapter.  The effect, not quite celebratory, not quite elegiac, is just right in conveying how high are the stakes and how vital the message.
Our PR campaign was a great success. The book was reviewed everywhere from the Chicago Tribune, Huffington Post,  and the Los Angeles Review of Books to Salon.com, Science NewsBioscience, and Photo Review. Paul ‘s interviews aired on more than 1500 radio stations across the U.S. and Canada.

All royalties for this title go to the Navjot Sodhi Fund at the Rocky Mountain Biological Laboratory, which supports the work of young conservation biologists.

At Carney & Associates, we are proud to specialize in publicity campaigns for nature, the environment, climate change, biodiversity, food scarcity, and other sustainability issues.

Please contact me for a free consultation to discuss how our public relations services can help with your publicity needs.