Bay Nature Cover Story

BayNatureCoverThe April-June 2016  issue of Bay Nature magazine features our client’s book The Laws Guide to Nature Drawing and Journaling  on the cover!

The author, John Muir Laws, is a renowned naturalist, educator, and artist. Called a modern day Audubon by the Washington Post, Laws’ nature guides are highly respected among scientists and nature lovers alike.

The Bay Nature cover story features an excerpt and drawings from this newest Laws Guide. Here’s a sample:

“Writers, naturalists, and scientists in all disciplines use journals to preserve what they have seen, done, and thought in the course of their work. My journal is the most important tool I carry into the field with me—it is even more necessary than my binoculars. Journaling is a skill for anyone who wishes to live life more deeply, a skill that you can learn at any age and that will develop with intention and practice. Sketching and writing as you explore is the most effective thing you can do to launch yourself in the process of discovery.

“Keeping a nature journal is a way to rediscover the thrill of science. Observing and journaling will slow you down and make you stop, sit down, look, and look again. How often do we take the time to be still, quiet, and attentive? Engaging in this process helps you to organize your thoughts, piece together answers, and ask richer questions. Once you slow down and look long enough to record observations in your journal, mysteries will unfold before you. At the core of all science are insatiable curiosity and deep observation, qualities that lead to the best kind of learning: learning motivated by your intrinsic wonder, hunger to understand, and ability to observe.

“I draw and work in my nature journal for three reasons: to see, to remember, and to stimulate curiosity. These abilities will be reinforced for you, too, every time you sit down to journal—and you don’t have to be good at drawing. The benefit of journaling is not limited to what you produce on the page; it is, rather, found in your experience and how you think along the way.

“In any moment, it is possible to learn about your surroundings through observation. It is also easy to walk through the world caught up in your own thoughts and worries, looking without truly seeing. The difference between these two experiences is conscious, focused attention. Inspired by Kerry Ruef’s Private Eye Project, I use three prompts—“I notice,” “I wonder,” and “It reminds me of ”—as the foundation of my practice because they lead to conscious attention.”

This prestigious cover placement is part of our comprehensive book publicity campaign for Heyday publishers. Please contact Kathlene Carney to discuss how Carney & Associates publicity services can help promote your science or nature book or organization.

West Coast Live Interviews John Muir Laws

Just a quick note to say that my awesome client John Muir Laws, popular Bay Area naturalist, educator, and artist, will be interviewed on the  syndicated public radio program West Coast Live with Sedge Thomson tomorrow, March 5, between 10am-12pm PST.JohnMuirLaws

John  (called “a modern Audubon” by The Washington Post) will be talking about his new book  The Laws Guide to Nature Drawing and Journaling by John Muir Law (Heyday Books, March 2016) .

From our press release: A potent combination of art, science, and boundless enthusiasm, the latest art instruction book from Laws is a how-to guide for becoming a better artist and a more attentive naturalist.

In straightforward text complemented by step-by-step illustrations,  The Laws Guide to Nature Drawing and Journaling by John Muir Law includes dozens of exercises to lead the hand and mind through creating accurate reproductions of plants and animals as well as landscapes, skies, and more.

While the book’s advice will improve the skills of already accomplished artists, the emphasis on seeing, learning, and feeling will make this book valuable to anyone interested in the natural world, no matter how rudimentary their artistic abilities.

A growing body of evidence demonstrates that spending time outdoors in nature is good for us, and doctors are increasingly “prescribing” time spent outside in nature. Studies show it lowers levels of cortisol and stress, and increases white blood cells – which can help fight cancer and infections.

“Nature journaling trains your eyes to see deeper into the mystery and beauty of the world, and with practice you will also retrain you brain to be able to draw what you see,” explains Laws. “You do not need to start as an artist or a naturalist, but you will become one, and journaling can become a habit that fundamentally changes your life.”

West Coast Live is a fabulous show and this week, will be broadcast in front of a live studio audience in San Rafael CA. It’s described as a “rich mix of writers, thinkers, comedians, and musicians come mostly from the Pacific Rim and the Western United States, but also from further afield as feels right to do. Think Bill Moyers meets David Letterman, according to one reviewer.”

You can reserve tickets at Brown Paper Tickets  or by calling their 24/7 hotline at 1-800-838- 3006.

This interview is one of many placements we’ve secured during this book publicity campaign. For a free consultation about how we might provide public relations services for your book or product, please contact Kathlene Carney.