The Cannabis Industry Turns to PR

In the U.S., more than 20 states have legalized marijuana for recreational use, and five states allow it for recreational use. President Obama recently said “You’re starting to see not just liberal Democrats, but also some very conservative Republicans recognize [prohibition] doesn’t make sense.”

So it’s only natural that as Merryjane.com recently reported, “Money is now pouring into the burgeoning industry and cannabis businesses are investing even more in public relations to burnish their image and get their brands noticed.”

“One of the drivers of the boom in cannabis PR agencies has been the high number of activists entering the industry,” the article explains. “And the questions…from reporters that are coming from the mainstream media come from a much more educated place; we’re no longer educating them on the basics of cannabis and why legalization makes sense.

“As more states legalize marijuana, there’s going to be more need for local press for things like dispensary openings and local license applications and those sorts of things. Like for instance in Colorado, obviously, there’s more local reporting going on, so I think eventually there will be more local cannabis PR offices.”

Marijuana is a booming business that will soon be sweeping the country. Cannabis is still federally illegal so a lot of media won’t accept advertisements, leaving public relations as the most effective way for the cannabis industry to gain brand awareness.

PR will play an essential role in introducing the public to the cannabis industry and transforming mainstream views. The challenge is to overcome negative stereotypes created by the most impressive campaign ever: Reefer Madness.

Carney & Associates proudly provides public relations and  publicity services for authors, experts, businesses and nonprofits who are improving our world. Please contact Kathlene Carney for a free consultation to see how we might be of service to you.