TriplePundit: Renewables Disrupting Fossil Fuels

Energy expert Leah Parks says renewable energy technologies are poised to disrupt fossil fuels, in an insightful article published recently on TriplePundit. Here’s a short excerpt:

“Exponential growth clean-energy technologies are a most powerful not-so-secret weapon for our last, best effort in the fight against disastrous climate change. A 21st-century energy transformation is already underway.  Our digital revolution is facilitating massive progress in technologies that are leading to disruption and will result in the replacement of the fossil fuel industry faster than most could imagine.

“We can jump over political resistance and climate denial despite outdated and misinformed all-of-the above federal policies.  Our modern-day Edisons have done their job.  We are at a tipping point where technological innovations that have been in development for many years can now provide us with all the energy we need at ever decreasing costs.”

“We need only look at the last turn of the century to see how quickly transformation can happen.

“In 1903 we took our first flight, and New York city streets were filled with buggies.  By 1914 we were fighting a war in the air and the same streets teemed with cars.  The engineering which first made spaceflight possible was developed in 1919.  Within 38 years Sputnik was launched, and 12 years later we walked on the moon.

“We can jump over political resistance and climate denial despite outdated and misinformed all-of-the above federal policies.  Our modern-day Edisons have done their job.  We are at a tipping point where technological innovations that have been in development for many years can now provide us with all the energy we need at ever decreasing costs.”

“We need only look at the last turn of the century to see how quickly transformation can happen.

“In 1903 we took our first flight, and New York city streets were filled with buggies.  By 1914 we were fighting a war in the air and the same streets teemed with cars.  The engineering which first made spaceflight possible was developed in 1919.  Within 38 years Sputnik was launched, and 12 years later we walked on the moon.

“The exact form our energy infrastructure will take by the year 2050 is not certain, but it will be cleaner, cheaper and safer than the one we inherited from the 20th century. Electric vehicles and trains, as well as heat pumps, will play a major role.  Solar, wind and storage, paired with digital management and energy efficiency, are already being deployed.

“We are witnessing the end of an energy dinosaur.  This is a new era of clean energy, ready to obtain its fuel free of charge from the sun and wind.  Anyone looking backward will be left in the digital dust.  They will be made extinct by the unrelenting disruptive force of exponential growth technologies.

“Working against entrenched interests can be frustrating and at times make optimism difficult.  In moments of doubt, let’s not forget the words of Robert Hutchings Goddard, the father of space flight, ‘The dream of yesterday is the hope of todayand the reality of tomorrow.'”

book3d2This placement is one of many in our publicity campaign for Parks’ new book All-Electric America: A Climate Solution and the Hopeful Future.” Are you looking for a publicist, a publicity firm for nonprofits, a PR firm for small business, or an independent book publicist? Please contact Kathlene Carney for a free consultation to find out how our publicity services can drive your success.

Advertising, Fake News and ‘Attention Harvesting’

I just listened to the most fascinating interview on KQED-FM’s  radio show Forum, “Tim Wu On Advertising, Fake News and ‘Attention Harvesting’.” Here’s their promo copy:

Columbia Law professor Tim Wu is best known for coining the term “net neutrality” and for his research on the Internet, media and communications. His latest book, “The Attention Merchants,” looks at how advertisers have monetized public attention throughout history, from penny press newspapers to Facebook ads. We’ll talk to Wu about the book, get his take on the proliferation of fake news and explore what technology policy might look like in the Trump administration.

Wu explains that the attention merchants’ business model, targeting anyone who goes on Facebook or searches on Google  for example, takes us as its resource to harvest. It’s takes our minds, our attention, and wants us to be constantly distracted, looking at ads, losing control over ourselves. They don’t want you reading books or talking with friends or family, because that’s all wasted revenue to them.  This business model has become so pervasive in our lives, it’s starting to have profound effects on who we are and also on the underlying media. For instance, so much of the web’s content has become clickbait because that’s the only thing that can survive. It’s become a race to the bottom in terms of competing for people’s attention.

attentionmerchantsThe Attention Merchants: The Epic Scramble to Get  Inside Our Heads is receiving rave reviews:

“A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention…We’ve become the consumers, the producers, and the content. We are selling ourselves to ourselves.”—Tom Vanderbilt, The New Republic

“An erudite, energizing, outraging, funny and thorough history…A devastating critique of ad tech as it stands today, transforming “don’t be evil” into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you…This stuff is my daily beat, and I learned a lot from Attention Merchants.”—Cory Doctorow, BoingBoing 

“Tim Wu has written a profoundly important book on a problem that doesn’t get enough— well, attention. Attention itself has become the currency of the information age, and, as Wu meticulously and eloquently demonstrates, we allow it to be bought and sold at our peril.”–James Gleick, author of Time Travel: A History 
 

The Attention Merchants should be required reading for anyone working in public relations, publicity, marketing or advertising, as well as the general public.

Infographic-The Clean Energy Revolution is Happening Now

Despite political resistance, climate denial, and outdated misinformation, the clean energy revolution really is happening now.  

Fossil fuels will become a thing of the past just like oil from whale blubber, according to energy expert Leah Y. Parks. “Disruptive technologies are changing business models and clean technologies are on track to completely disrupt the fossil fuel industry. We can either embrace this future, become the leader in the ‘clean energy’ revolution, and reap the benefits or we can fall behind and risk obsolescence like Kodak and Blockbuster.”
The following infographic illustrates that a 21st century energy transformation is already underway:

Clean Energy Revolution infographic made by Carney & Associates as part of our national book publicity campaign for All-Electric America, by Leah Y. Parks and S. Davis Freeman. To find out how our publicity services can help spread the word of your book, product or organization, please contact Kathlene Carney.

Coast to Coast AM Examines Grid Threats with Benjamin Dancer

Hurricane Matthew recently forced millions of people to survive without power. Although these power outages were temporary, they served as a powerful reminder of a much larger threat: there are several mechanisms of destruction that could bring down the entire grid, leaving no one in America capable of coming to any one else’s aid.

Accordpatriarchruning to journalist Benjamin Dancer, that scenario is not far-fetched, and he says there’s a direct connection between national security and sustainability.

Dancer works for The Colorado EMP Task Force On National and Homeland Security. He is also the author of PATRIARCH RUN, an eco-thriller premised on the threat posed by our reliance on the grid. The book has been endorsed for its realism by environmental leaders such as Paul Ehrlich and Alan Weisman on the left, and Dr. Peter Pry, who served in the Congressional EMP Commission, and Lt. Col. Dave Grossman, author of ON KILLING, on the right.

Dancer will be a guest on the national radio show Coast to Coast AM on Tuesday, November 1, 2016 10:00  p.m. –12:00 a.m. PDT, prepared to discuss the following:

National Security
• Underreported threats to the grid including EMP (electromagnetic pulse) attack, cyberattack, physical sabotage, and a coronal mass ejection.

Sustainability
• The larger the human population becomes, the more difficult it is to manage it sustainably. 
• Renewable energy is a critical component of any plan for a secure infrastructure.
• The loss of the grid would not have been a threat 100 years ago because the population of the country was only about 76 million people. At that time, food was produced outside the urban centers, and the production of food was not yet dependent on electrical power. Today the population of the United States is about 325 million people, and most foods are produced by technologies that rely on electrical power.  Technologies include fertilizers, pesticides, mechanical irrigation, refined fuel for farm machinery and transportation, food processing facilities, infrastructure for clean drinking water.
• Many of our urban centers have outstripped the carrying capacity of their surrounding landscapes so food and basic supplies are shipped over long supply lines, which are often global, and the production of the fuel that drives those supply lines is also dependent on electricity. 

In a worst-case scenario, large urban centers denied of critical resources such as food, safe drinking water, transportation, sanitation, and medical care could experience widespread starvation, the reintroduction of diseases vanquished by modern sanitation, unprecedented social unrest, and a skyrocketing mortality rate.

Therefore, renewable energy transmitted through a secure grid makes for a more sustainable and more secure future.

Coast to Coast AM airs on more than 600 stations in the U.S., as well as Canada, Mexico and Guam, and is heard by nearly three million weekly listeners. With hosts  George Noory,  George Knapp (weekend), it is the most listened to overnight radio program in North America.

This placement is one of many in our national book publicity campaign for this title. To find out how our publicity services can help spread the word of your book, product or organization, please contact Kathlene Carney at Carney & Associates.

Bizarre Rules that Threaten Our Food Systems

Food lawyer and scholar Baylen Linnekin appeared recently on the renowned Leonard Lopate Show in New York City to discuss his popular new book Biting the Hand that Feeds Us: How Fewer, Smarter Laws Would Make Our Food System More Sustainable (Island Press).

The Peabody Award-winning program airs on WNYC-FM, local NPR for the New York City market.

baylenlinnekinLeonard and Baylen discussed food policy, the unintended consequences of many rules and regulations, and ridiculous food laws that defy common sense, including those in his book:

  • Constraints on the sale of “ugly” fruits and vegetables
  • Preventing sharing food with the homeless and others in need
  • Threatening to treat manure-the lifeblood of organic fertilization-as a toxin
  • Mandating food preparers wear latex gloves which actually makes food less safe
  • Prohibiting people from growing fruits and vegetables in their own yards

Baylen also dished up solutions, explaining how better regulations could enable sustainable practices for the future and enhance what lands on our plates.

The long-running Lopate show airs weekdays 12:00pm to 2:00pm, exploring literature, art, culture, food, and life. Heavy-hitting writers, actors, ex-presidents, political figures, economists, scientists, comedians, dancers, chefs, historians, filmmakers and do-it-yourself experts have all sat down with Leonard. Prominent guests include Barack Obama, Joe Biden, John McCain, Henry Kissinger, Ang Lee, Anne Hathaway, Francis Ford Coppola, Sarah Jessica Parker, Alice Munro, Robert Altman, Mel Brooks and many more.

This placement is one of many in our national book publicity campaign for this title. To find out how our publicity services can help spread the word of your book, product or organization, please contact Kathlene Carney at Carney & Associates.

Daily Beast Features Candid Creatures

The Daily Beast featured an entertaining gallery of funny camera trap photos from our client’s blockbuster book Candid Creatures last week:

“Humans aren’t the only narcissistic selfie-loving animals, turns out much of the animal kingdom enjoys a good portrait. Biologist Roland Kays assembled hundreds of candid photographs of animals from across in the globe in the wild from scientists and conservation projects in a new book, Candid Creatures: How Camera Traps Reveal the Mysteries of Nature. “Kays reveals how scientists have used camera traps to indentify problems, as well as solutions, so that humans and wild animals can coexsist,” the book states. Aside from its conservation usefulness, the photos have undeniable humor and interspecies friendships.”

Credit: BENOIT GOOSSENS
Credit: BENOIT GOOSSENS

 

 

 

 

 

 

Candid Creatures: How Camera Traps Reveal the Mysteries of Nature by Roland Kays is published by Johns Hopkins University Press.

This placement is one of many in our national book publicity campaign for this title. To find out how our publicity services can help spread the word of your book, product or organization, please contact Kathlene Carney at Carney & Associates.

Prairie Public Radio Talks Food Waste with Baylen Linnekin

Food lawyer and scholar Baylen J. Linnekin was recently a guest on Prairie Public Radio‘s popular afternoon show Main Street, to discuss his well-researched, investigative book “Biting the Hands that Feed Us: How Fewer, Smarter Laws Would Make Our Food System More Sustainable,” published by Island Press.

Baylen astonished listeners with stories about ridiculous laws that not only defy common sense but are downright perverse, including:

baylenlinnekin• Constraints on the sale of “ugly” fruits and vegetables
• Preventing sharing food with the homeless and others in need
• Threatening to treat manure-the lifeblood of organic fertilization-as a toxin
• Mandating food preparers wear latex gloves which actually makes food less safe
• Prohibiting people from growing fruits and vegetables in their own yards
• Disappearing fish stocks
• Inhumane livestock conditions
• And others contributing to nearly 40% of all food going to waste.

Prairie Public Broadcasting is an NPR affiliate based in Fargo, ND and serving North Dakota and NW Minnesota.  Main Street focuses on issues, people and events important to the prairie regions of the U.S. It doesn’t focus on just regional issues but all sorts of things that are important to people on the prairie. The discussions take place from the viewpoint of people who live there.

Island Press is a nonprofit, environmental publisher based in Washington, D.C., that specializes in natural history, ecology, conservation, and the built environment.

This radio interview is one of many we regularly book as part of our Radio Media Tours for authors and experts. Do you have a compelling message you’d like to share with radio listeners? Contact Kathlene Carney to see how Carney & Associatespublicity services can help with your PR needs.

All-Electric America: A Climate Solution and the Hopeful Future

PORTLAND, OR . . . A host of modern-day Edisons have invented technology that can now power all of our energy needs with electricity generated completely by renewable energy. So what’s the hold up? At this point, waiting to go electric is like saying we shouldn’t have used the personal computer in 1985 until the smartphone was invented. It is time for the utility industry, politicians, and consumers to wake up to the opportunity that this energy transformation will provide.

bookpublicityIn All-Electric America: A Climate Solution and the Hopeful Future, authors S. David Freeman, former utility CEO, and Leah Y Parks, a journalist in the electricity industry, present a practical course of action offering the best hope for eliminating disastrous climate change. With fascinating insight, these experts evaluate the latest research, technology, and energy policies, and lay out a comprehensive plan with achievable goals and a clear timeline.

Along the way, Freeman and Parks debunk common misconceptions about renewable energy:

It’s too expensive!”
Renewable energy is actually cheaper than fossil fuels.

“It’s not practical!”
Renewable energy sources are superabundant and can be distributed in massive quantities.

“We don’t have the technology!”
Current tech can meet all our energy needs many times over with solar and wind sources alone.

Not only is renewable energy better for the environment, it’s cheaper, more sustainable, more price stable, and safer than our current sources. Our country is poised for a twenty-first century energy revolution, and All-Electric America shows us how to do it.

David Freeman is a leading authority on energy policy. He was appointed by President Jimmy Carter as head of Tennessee Valley Authority, one of the nations largest electric utilities. After 7 years at TVA, he spent 30 years as the CEO of major public utilities in Texas, California, and New York. He then served as Deputy Mayor of Los Angeles for Energy and the Environment. He is currently a senior advisor to Friends of the Earth and has authored three books on energy including, “A Time to Choose.”

Leah Y Parks is an associate editor for ElectricityPolicy.com and Electricity Daily, a journal and daily newsletter that examine current events and the state of the electricity industry for utility executives, commissioners, regulators, and other experts in the field. She is also a freelance writer, has acted as an advisor for technology reports, and has written extensively about innovations in energy storage, smart grid technology, energy infrastructure, and renewable energy.

At Carney & Associates, we specialize in providing publicity services for authors and experts who improve our world. To find out how we can provide PR services for your book, product or organization, please contact publicist Kathlene Carney.

Trumped and Stumped: Review of I’m Right and You’re an Idiot

Many thanks to Erik Curren for his thoughtful review of I’m Right and You’re an Idiot: The Toxic State of Public Discourse and How to Clean It Up by James Hoggan on Curren’s site Transition Voice.

Trumped and Stumped: A Cure for Political Polarization?

Curren notes the book “sounds like it was written just for the 2016 US presidential race” and it says “a lot about the polarization in American politics that has grown over the last forty years and made this year’s presidential race both incredibly nasty and totally absurd.”

Hoggan interviewed more than 60 leading thinkers including Thich Nhat Hanh, Peter Senge, and the Dalai Lama for the book, as Curren says, “all famous smart people who obviously have lots to say about how angry people can get along with each other better in politics.”

In his review, Curren  highlights the work of Adam Kahane, using power and love for social change. “…perhaps my favorite chapter comes from a peacemaker I hadn’t heard of before. During a stint with the oil company Shell, Canadian facilitator Adam Kahane learned the art of scenario planning. He then took this brand of practical storytelling on the road as a consultant to help people in more than 50 countries stop yelling at each other and start working together.”

It’s a fascinating read, see more here.

At Carney & Associates, we specialize in providing publicity services for authors and experts who improve our world. To find out how we can help spread the word of your book, product or organization, please contact Kathlene Carney.

 

 

 

 

 

 

Wildlife Photographer Of The Year 2016 Finalists

The 52nd annual ‘Wildlife Photographer of the Year’ (WPY) competition has recently released a preview of this year’s finalists. A killer whale feeding on herring beneath a fishing boat, a hungry hornbill eating a termite, mayflies swarming around under a starry night sky, are among the spectacular images that stood out for judges as the very best wildlife photograhy.

It all started in 1965. There were about 500 entries back then, but now, more than fifty years later, it attracted almost 50,000 of them from professionals and amateurs from 95 countries. The WPY52 exhibition will be on display from the 21st of October at Natural History Museum, London. Here are a few of my favorites:

NatureBookPublicity
Splitting the catch © Audun Rikardsen, taken in Norway

Sometimes it’s the fishing boats that look for killer whales and humpbacks, hoping to locate the shoals of herring that migrate to these Arctic Norwegian waters. But the whales have also recently started to follow these boats. This image by Auden Rikardsen shows a large male killer whale feeding on herring that have been squeezed out of the boat’s closing fishing net.

Thistle-plucker: By Isaac Aylward, of the UK.
Thistle-plucker: By Isaac Aylward, of the UK.

Try keeping a flying linnet in sight while scrambling down rocky embankments holding a telephoto lens. Isaac did, for 20 minutes. He was determined to keep pace with the linnet, which he spotted while hiking in Bulgaria’s Rila Mountains, finally catching up with the tiny bird when it settled to feed on a thistle flowerhead.

Swarming under the stars: By Imre Potyó, of Hungary.

After a few decades, the Danube mayfly (Ephoron virgo) have returned to the river Danube, probably due to the increasing water quality. The photographer said: ‘The fantastic mass swarming of these mayflies is one of the most exciting phenomenon for me. My image was taken in a dark, near-natural bank on a tributary of the Danube with long exposure, flash and flashlight. Unfortunately, the lamp-lit bridges have negative influence to them, because they are attracted to the lamps, become exhausted, lay their eggs to the asphalt roads of the bridge and perish immediately. The team of the Danube Research Institute in cooperation with the Environmental Optics Laboratory plan to solve this biooptical and environmental problem. This image is very precious to me as I can draw the attention to these spectacular water insects and their complex ecological light trap.’

Termite tossing: By Willem Kruger, from South Africa.
Termite tossing: By Willem Kruger, from South Africa.

Termite after termite after termite – using the tip of its massive beak-like forceps to pick them up, the hornbill flicks them in the air and then swallows them. Foraging beside a track in South Africa’s semi-arid Kgalagadi Transfrontier Park, the southern yellow-billed hornbill was deeply absorbed in snacking.

To see the entire list of 2016 finalists, please visit the Daily Mail.

At Carney & Associates, we specialize in providing publicity services for nature and wildlife books, experts and nonprofit organizations. To find out how we can help spread the word of your book, product or organization, please contact Kathlene Carney.