Free Custom Media List for Your COVID-19 News

Carney & Associates will build a free custom media list for any expert, author, and/or business with legitimate COVID-19 news to distribute.

Let’s face it, it’s been a rough few weeks. However, our spirits are buoyed by stories of businesses and individuals who are using their resources and abilities to help out––textile companies are sewing masks, breweries are making hand sanitizers, yoga studios are offering classes via Facebook Live, curriculum companies are offering online resources for teachers, authors are releasing ebooks for free, hair stylists are offering do-at-home touch-up kits, speakers are providing free motivational webinars, etc.

Here in our office, we don’t have pharmaceutical grade ethanol to turn into germ killing products, so we racked our brains to come up with another way our business can give back to our communities.

And then it hit us. We are a PR firm. We can provide PR services! If you have valuable aid, products or services that you are providing during this crisis, we want to help you publicize that information. And so, until April 15, Carney & Associates will build a FREE custom media list for any expert, author, or business with legitimate COVID-19 news to distribute.

Please note that this free list is only for COVID-19 related news, and not for promotional or brand building press releases. If you or your business are donating supplies, skills, or services to others, we would be honored to volunteer our time to research and build a list of media contacts to help get your story heard.

If you need help crafting a proper press release, you can find many excellent tutorials online. Here’s a great one from Class: PR. If you still need professional help, we’re available to assist.

Please be reasonable and sensitive. Are you providing goods, services, or advice that can help others during this crisis? Can you add authentic, helpful, compassionate, and valuable information to the media conversation about the pandemic? If so, contact us!

If not, we advise you to reconsider. This is not the time for tone-deaf, self-serving messages. Newsrooms are reporting on life or death scenarios. If they receive a frivolous or exploitative email shoehorning coronavirus concerns into a release about tooth-whitening strips, the only way they will publish your press release is in a mocking tweet.

So if you have legitimate COVID-19 news or services to distribute, we would love to build a FREE, customized media list for you. Please reach out anytime now through April 15, 2020.

Book author doing podcast interview

Podcasts for Book Publicity: Hip or Hype?

Podcasts are booming, but are they really a windfall for book publicity? The numbers are impressive:

  • There are currently over 800,000 podcasts and 30 million episodes.
  • In 2019, weekly podcast listeners totaled 62 million.
  • Fifty-one percent (144 million) of Americans have listened to a podcast.
  • Podcast listening has increased by 122% over the past five years.

Now that podcasts have gone mainstream, major media companies are jumping in:

  • In 2018, iHeartMedia acquired Stuff Media.
  • January 2019, Spotify acquired podcast company Gimlet Media and other properties making it the second largest podcast platform after Apple.
  • May 2019, Sony Music announced a collaboration with podcast developers Adam Davidson (co-founder of Planet Money) and Laura Mayer (veteran podcast producer).
  • In July 2019, Apple announced it would begin producing its own podcasts.

What accounts for this increase in popularity? The combination of easy, portable access, the ability to listen on demand, and the wide variety of diverse, niche programming means it’s easier than ever for listeners to find and stick with shows that reflect their interests.

Not All Podcasts Are Ideal for Book Publicity

On the other hand, although podcasts are a great new vehicle for publicizing your book’s message to an engaged targeted audience, there are a few things to keep in mind.

We’ve had authors acknowledge that, while podcasts are really hot, they only want their book publicity campaign to include the “big ones.” However, a quick reality check reveals that of iTunes’ top 20 podcasts, only four have guest interviews, and then only with household names.

Some podcasts with the largest audiences have become so inundated that they no longer accept guest suggestions. For example, The Tim Ferriss Show, often ranked as the #1 business podcast, no longer accepts unsolicited books. (All books are immediately donated to libraries).

At the other end of the spectrum, many small podcasters also have day jobs and don’t book guests or record interviews on a regular schedule, or they may have very few downloads.

The Requirements for Podcast Guests

As of this writing, January 2020, this medium is in its infancy. Podcasters are still figuring out the best way to monetize their shows, experimenting with advertising, subscription, and “sponsored guest” models. We’ve also noticed an emphasis on reciprocal booking (“You book me on your show and I’ll book you on mine.”), and many are requiring guests to have large social media followings to help promote the interviews afterward.

Podcast advertising rates are currently ranging from $20 for small shows to a whopping $100k+ for the big ones. Tim Ferriss says, “Per-episode sponsorship is currently $54K, and we ask for a minimum of 2 episodes to start.”

Podcast or AM/FM Shows?

Even though podcast listening is exploding, it has a way to go before catching up with traditional terrestrial radio. While 62 million Americans listen to podcasts weekly, 227 million adults tune to AM/FM radio each week. Radio still offers excellent interview opportunities for authors and we recommend including both radio shows and podcasts in your book tours.

The lines are also blurring. AM/FM radio finds enormous additional listenership when released as podcasts following their initial airdates. Radio companies NPR and iHeartRadio are two of the most successful podcast publishers in the world, each boasting around 150 million global downloads and streams.

However, successful radio and podcast campaigns aren’t necessarily all about audience numbers. Terrestrial radio needs to program for as wide an audience as possible, whereas podcasts are more niche. They can delve deeper into their subject matter and, even if their audiences are smaller, they typically have better audience engagement than radio shows.

The Podcast Search

As you can imagine, there are many book review podcasts, for example, BookRiot; the New York Times’ The Book Review Podcast; The Guardian Books; and Just the Right Book; as well as specialty review podcasts like Read to Lead (business and leadership); Science Fiction Book Review; AAWW Radio (New Asian American Writers & Literature); and Black Chick Lit.

Your book may have appeal to other genres as well. With nearly 200,000 new podcasts launched in the last year alone, it can take a tremendous amount of research to find all of the potential targets for your campaign. Some authors think they can simply scroll through the Apple Podcast and Stitcher rankings and send an email blast to the top handful of shows.

If only it were that easy. Many of the podcasts don’t have guests, only record sporadically or are on hiatus, or don’t list any contact information anywhere. And there aren’t many searchable podcast lists online, although I think we’ll see more in the future.

Carney & Associates subscribes to Cision’s expensive online media database, but when it comes to having more information on podcasts, shockingly their response is, “At the moment our vendor does not monitor podcasts.”

I compare it to trying to find blogs 10-15 years ago. Everyone was launching blogs, but there wasn’t an efficient way of finding relevant ones for book promotion. That’s why the podcast research is so slow at this stage. You can find some by googling—for example, 21 of the Best Book Podcasts to Listen to When You’re Not Reading, but they only scratch the surface.

The Podcast Pitch

If you want to pitch podcast hosts, remember you are often approaching individuals, not professional radio show producers, and they require a much more personal approach.

I’d suggest the following:

  • Let them know you’ve listened and are familiar with their podcast.
  • Explain why you think their audience would be interested in a conversation with you. Emphasize the expertise that you have to offer, not the other way around (“Your listeners are perfect customers for my book!”).
  • Include your social media following (many podcasts hosts give preference to guests with large followings) and assure them you will promote your episode heavily.
  • If possible, offer something reciprocal. If you have a blog or podcast of your own, offer to feature them as well.
  • Be prepared to fill out a lot of online contact forms. They typically don’t include hyperlinks so you’ll need to type out URL addresses for relevant links you’re including in your pitch.

In the end, even though podcast research and pitching can be a challenge, you’ll be rewarded by reaching engaged, loyal listeners who are interested in your specific knowledge or book. If you have the time to invest in research, or you can hire a professional publicist, I highly recommend adding a radio and podcast tour to your book publicity campaign!

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About Carney & Associates

For more than 20 years, Carney & Associates has been providing publicity services for authors, experts, products and services that improve our world. We specialize in providing earned media coverage for clients whose mission aligns with our values, with an emphasis on sustainable living, lifestyle topics, thought leaders and books. We share their stories through strategic placements in radio, podcasts, TV, print and digital media.

We originally wrote this post for Nancy Christie’s A Writer’s Place, “Where writers share their tips, thoughts and observations on writing and the writing life, and toss in their “two cents” on the topic of the month.”

Photo of Vish Chatterji

The Business Casual Yogi – National Publicity Campaign

We’re excited to announce that Carney & Associates is representing Vish Chatterji, executive coach and co-author of The Business Casual Yogi —Take Charge of Your Body, Mind, and Career (Mandala Publishing). We’ll be conducting a national publicity campaign targeting business and leadership radio, podcasts, online magazines and news sites.

“Business meets spirituality” is emerging as a top leadership trend for 2020 and Vish, his book, and his coaching practice are on the cutting edge. Vish recently gave a presentation at UC Berkeleyentitled The Way of the Yogi: Ancient Wisdom for Modern Leaders, and his talk was attended by executives from Adobe, Google, Apple, Salesforce, and AT&T. Another recent conference on wellness and consciousness included executives from Walmart, Google, J.B. Hunt transport, Blue Cross Blue Shield, and Tyson Foods, addressing corporate mental health and wellbeing.

Yoga–beyond its physical postures—is now being used to help people attain career success in a balanced and healthy way.

“The yoga system belongs squarely in the workplace,” says Vish. “It’s a remarkable system of philosophy, techniques, healing, and guidance that can unlock great creativity, innovation, and leadership—all through an accessible practice that doesn’t require spandex, studios, gymnastic abilities, or punch cards.”

Business and yoga may seem incompatible at first, but most working people are regularly searching for ways to improve themselves and their lives. For twenty years, Vish was a successful professional, rising through the ranks to higher levels of income, responsibility, and mind-numbing stress.

In the midst of that life, he found the physical and philosophical system of yoga—disciplines beyond just the poses—to be the most powerful set of practical tools to attain calm, focus, and career success in a balanced and healthy way.

Vish now coaches business leaders in this East-meets-West approach to help more of their greatness show up at work.

The Business Casual Yogi is filled with physical and mental exercises, personalized guides for diet and lifestyle, and tools such as mindfulness, Ayurvedic analysis, meditation and breathing exercises, to help readers attain greater happiness, balance, and success.

Our national publicity campaign going very well and Vish is already receiving acclaim from the media and readers alike. For example:

RECENT COVERAGE
Inc.
Forbes
Thrive

SAMPLE PRAISE
“The teachings of The Business Casual Yogi have helped me become a better person and leader. We all know the “what”—that yoga is good for us. For an engineer like me, I needed the “why” and the “how.” This book illustrates that and helps create a roadmap to achieve balance between body, mind, and career success.”
–– Tuhin Halder, Vice President of Finance & Operations, Comcast Corporation

“The authors beautifully blend practical and spiritual advice on how to be our best, whole selves. This book is packed with wisdom and is a must-read for my teams.”
–– Kahla Broussard, Vice President of Retail Operations, Sephora

“A thoroughly enjoyable read. As a business professional, who has not had much experience in yoga, I was curious to learn the connection.  Ultimately, The Business Casual Yogi, delivers on its promise of helping one take charge of mind, body and career!”
–– Erik Moreno, Executive Vice President, Corporate Development and M&A at Sony Pictures Entertainment

BIO
Vish Chatterji is an accomplished business leader turned executive coach with a twenty-year business track record spanning multiple industries. In parallel, he has studied and practiced yoga, meditation and Ayurveda (mind-body medicine). Vish coaches business leaders enabling more of their greatness to show up at work. Vish holds a bachelor’s degree in mechanical engineering from Northwestern University and a master’s of business administration from the University of Michigan. Vish is a certified executive coach, yoga teacher, meditation instructor and Vedic counselor.

Are You Looking for a Publicist? Contact Us!

WAMC radio logo

Comedian Jessica Holmes on National Radio 51%

Our fabulous client, comedian and motivational speaker Jessica Holmes was recently featured on national radio show 51% to discuss her battles with depression.

Jessica has opened for comedians like Jerry Seinfeld, Leslie Nielsen, and Ellen DeGeneres, as well as hosted events for such visionaries as Deepak Chopra, Tony Robbins, and Oprah Winfrey.

Jessica Holmes

Recently Jessica has become an advocate for women’s mental health. After battling both post-partum depression and “regular, run-of-the-mill garden-variety depression” (her words), she became a Life and Career Coach, and now tours regularly on motivational speaking circuits in addition to her work as an in-demand comedian. She has performed wellness keynotes for such companies as 3M, Allergan, Carstar, Deloitte, Genworth, Atlific Hotels, and Habitat for Humanity. 

Above all, Jessica urges communities to de-stigmatize mental health, and offers a healing message for all: when we acknowledge the inherent humor of our human condition, we can begin to accept ourselves for who we truly are—jokes, junk-food and all.

About 51%: In America, women make up more than half the population. Worldwide, women are expected to outnumber men within the next fifty years – and every issue we face is one that affects us all. Whether it’s the environment, health, our children, politics or the arts, there’s a women’s perspective, and 51% is a national radio show dedicated to that viewpoint.

The program originates at WAMC Northeast Pubic Radio and airs throughout the U.S. on public and community radio stations, some ABC Radio Network stations, Armed Forces Radio stations around the world, on the internet, and as a podcast.

Are you looking for a PR firm for your business, practice, products or books? Whether you’re looking for a San Francisco publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Natural Practitioner Features Bauman College Faculty

Natural Practitioner magazine featured our client Bauman College several times this year. Their editors came to trust Bauman College’s faculty as valuable news sources, available to provide expert commentary for their health and nutrition articles.

Bauman College, located in Berkeley and Penngrove, CA, is at the forefront of the holistic health movement. Their renowned Nutrition Consultant and Natural Chef programs are grounded in a scientific, evidence-based approach to nutrition, and they were some of the first in the world to develop and champion ideas now widely accepted in the whole foods movement.

Natural Practitioner is an industry trade magazine specifically for natural and alternative health care professionals, therefore a key target for Bauman College’s demographic.

In the June/July 2019 issue of Natural Practitioner Madeleine Buchanan, nutrition curriculum researcher with Bauman College, was quoted extensively in an article about pain management entitled, Toppling the Reign of Pain.

In the same issue, Jodi Friedlander, curriculum researcher, writer and editor at Bauman College, was featured throughout an article entitled Righting the Ship of Weight Management. In addition to discussing the science behind weight gain, Friedlander also discussed Bauman College’s Eating for Health program.

Bauman College was featured in other issues as well. This is another example of how building strong relationships with the media benefits both the journalist and the client. Journalists know they can trust our clients for accurate, professional information on short notice with a fast turnaround, and in turn our clients receive valuable third-party endorsements which builds authority, awareness and recognition for their institution, product, book, or practice.

Are you looking for a PR firm for your business, practice, products or books? Whether you’re looking for a San Francisco publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

 

 

 

The Quarterly Review of Biology Features JAWS

The September 2019 issue of The Quarterly Review of Biology features a positive review of our client’s book, Jaws: The Story of a Hidden Epidemic by orthodontist Sandra Kahn and  world-renowned evolutionist Paul Ehrlich (Stanford University Press).

The reviewer wrote, “Jaws‘ subtitle could have been ‘Just when you thought it was safe to feed your babies applesauce.’ … This thought-provoking book should be widely read by biologists and physicians who are interested in oral biology or child development. The ideas it presents are not yet accepted by the dental community but they should be.” Subscribers can read more here

JAWS: The Story of a Hidden Epidemic

Crooked teeth, undeveloped jaws, and narrow airways are a surprisingly modern phenomenon: up to 70% of children now need braces, while our ancestors did not.

Jaws is a breakthrough book about the growing epidemic of crowded teeth and the medical consequences (sleep apnea, high blood pressure, impaired cognitive abilities and more), all caused by “the most stunning environmental change in the last 66 million years.” 

Ehrlich explains, “The agricultural and the industrial revolutions transformed the entire biosphere. People settled down, moved indoors, and radically altered their diets. We moved with our hunter-gatherer genes into an entirely novel environment, and are now paying a high price for it.”

Cultural industrialization has changed how we suckle, chew and breathe as infants, which has led to a dramatic increase in crooked teeth and crowded jaws. Roughly one-third of children are now afflicted, as well as an increasing number of adults.

Symptoms include crowding, impacted wisdom teeth, and mouth breathing. What’s more alarming is that these issues are directly related to snoring and poor sleep, which in turn are linked to serious lifelong health problems including sleep apnea, ADHD, depression, cancer, and heart disease.

The book has already received dozens of endorsements from medical professionals, and the authors include approximately 400 endnotes citing the scientific literature supporting their statements.

Are you an author looking for a book publicist, an expert looking for a PR firm, or a small business in need of publicity? Whether you’re looking for a San Francisco book publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Inc. Features The Algorithmic Leader

Inc. Magazine recently featured The Algorithmic Leader: How to Be Smart When Machines Are Smarter Than You by our client, futurist and global nomad Mike Walsh.

In 8 Principles to Drive Leaders in Today’s Digital Era, columnist Martin Zwilling says, “Leaders today need to understand and utilize the algorithmic compute power of artificial intelligence that supports the hyper-personalization in everything from shopping to news delivery to dating today.

“Some people call this the emergence and development of a new type of leader, called the algorithmic leader, who can steer the course through the world of big data, machine learning, and the constantly changing demands of new customers and social trends. I found some real insights on this direction in a new book, The Algorithmic Leader, by Mike Walsh.”

The greatest threat we face is not robots replacing us, but our reluctance to reinvent ourselves.” –– Mike Walsh

Instead of debating the merits of machine learning, Walsh offers core principles to help managers become algorithmic leaders. Mike spent a decade traveling 300 days a year, visiting thousands of cities and interviewing scientists, inventors, CEOs and entrepreneurs. His findings reveal the personal qualities, cognitive frameworks, and strategic approaches exhibited by a small but growing group of leaders who seem to thrive in this new environment.

The Algorithmic Leader offers direct and concrete information to leaders who want to harness the power of AI and succeed where others fail. 

MIKE WALSH is the CEO of Tomorrow, a global consultancy on designing companies for the 21st century. He advises leaders on how to thrive in the current era of disruptive technological change. Mike’s clients include many of the global Fortune 500, and as a sought-after keynote speaker he regularly shares the stage with world leaders and business icons alike. He has delivered nearly 1,000 keynote speeches around the world.

Mike is the author of the bestselling book Futuretainment, The Dictionary of Dangerous Ideas, and The Algorithmic Leader: How to Be Smart When Machines Are Smarter Than You (Audiobook January 17, 2019, Hardcover March 12, 2019).

Each week Mike interviews provocative thinkers, innovators and troublemakers on his podcast, Between Worlds.

Are you an author looking for a book publicist, an expert looking for a PR firm, or a small business in need of publicity? Whether you’re looking for a San Francisco book publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Forbes Features Ara the Star Engineer

Many thanks to Amy Blankson for featuring Komal Singh, author of Ara the Star Engineer (Page Two Books), in her recent Forbes article about role models inspiring girls to study STEM.

“Having positive female STEM role models in mainstream media is a gift that has been decades in the making,” writes Amy.  “For women of Generation X and even part of the Millennial Generation, female role models in science were few and far between.”

With women only making up 25% of the STEM workforce, positive female role models are more important than ever. And not just for young professionals–a heartbreaking study shows that girls start doubting their STEM intelligence by age 6. Enter Komal:

Komal Singh, a program manager in engineering at Google and a mother of two . . . was shocked when her four-year-old daughter announced, “Engineers are boys!” Singh and fellow female Google engineers decided to volunteer their spare time to start changing this dynamic. They wrote Ara the Star Engineer, a first-of-its-kind picture book that features real-life engineering trailblazers from diverse backgrounds with the goal of inspiring girls and children of color to explore STEM.

The book inspires kids – especially girls and children of color – to explore STEM (science, technology, engineering and mathematics) as it follows a 6-year old girl, Ara, on a quest to build an algorithm to solve a big problem.

During her adventure, Ara is helped by a diverse set of real-life women engineering leaders of color — a Tenacious Troubleshooter, Code Commander, Prolific Problem Solver, Intrepid Innovator. The book teaches basic problem solving & computer science concepts  in a whimsical manner along the way. Ara also includes an attached mini-booklet with a deeper tech dive, as well as online activity sheets with hands-on tech activities.

All profits from the book sales will be donated to charities encouraging women’s and girls’ participation in STEM fields. This book is not an official Google product but a grassroots, passion project of Google employees in their personal capacity striving for an equitable future for all girls.

 

Are you an author looking for a book publicist, an expert looking for a PR firm, or a small business in need of publicity? Whether you’re looking for a San Francisco book publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

The Once and Future Forest

In commemoration of the 100th anniversary of Save the Redwoods League, we are proud to be representing The Once and Future Forest: California’s Iconic Redwoods (Heyday, October 2018), a stunning book that showcases both the grandeur of the redwood ecosystems that sustain California and the deep love they have engendered in scientists, writers, artists and the general public.

 At the heart of this celebration are five new essays by Gary Ferguson, David Harris, Meg Lowman, Greg Sarris and David Rains Wallace. These pieces discuss a multitude of topics, including the fascinating science of redwoods, the League’s history of redwoods conservation and the big trees’ significance to indigenous cultures.

 What unites the essays, aside from their theme, is their sense of awe.

 “When mature and well stocked with four-hundred-year-olds,” writes Harris, “Redwood groves are typically canopied, casting the forest floor in perpetual shade and capturing an airy, cathedral emptiness between the bottom and the top. That enormous space—with patches of light filtering through its ceiling and drifting earthward like leaves on a stream—explains why a visit to an old-growth redwood grove, even in a park, is often considered a spiritual experience of the first order.” 

The essays and accompanying extraordinary photographs will inspire readers to protect these majestic beings and to look for a more ecologically informed future.

“In 1850, California was host to more than two million acres of full-fledged old-growth primeval sempervirens forest, including hundred-year-old juveniles, four-hundred-year-old adults, and thousand-year-old elders who had sprouted around the time the New Testament was being written,” Harris continues. “Then commenced some hundred and fifty years of cutting, sawing, and felling old-growth coast redwood. Today, a little more than a hundred thousand acres of virgin forest remains, merely 5 percent of old-growth sempervirens, and we are left––lining up at Muir Woods, Redwood Creek, Rockefeller Forest, and the Avenue of the Giants—to try to recognize and account for that which is now irretrievably diminished or lost to us, and to all our children from here on, or for at least a thousand years.”

 While today, under the direction of president and CEO Sam Hodder, Save the Redwoods League remains thoroughly committed to conservation, its work has blossomed to include the critical restoration of the extraordinary forests we have lost and the protection of the resilient landscape that has fostered these giants across millennia.

 “With the past at heart and our vision for the future of these forests in mind, we know that one hundred years is just the beginning of the League’s work to save the redwoods,” says Hodder. “The captivating essays gathered in this collection draw on history, science, inspiration, and identity to convey the remarkable story of redwoods in California, to offer a glimpse into their future, and to reflect the urgency of our vision to heal these forests and keep them on a path toward recovery and resilience.”

Steve Wasserman, publisher and executive director of Heyday added, “Heyday is honored to act as midwife to the birth of this remarkable book, a paean to the hundred-year effort by the Save the Redwoods League to preserve, cherish, and understand a sublime species whose palpable astonishments have bedazzled generations before us–and, we trust, generations to come.”

The Once and Future Forest is a luxurious objet d’art: protected by a foil-embossed slipcase, this oversized clothbound hardcover is constructed of premium materials and features over 175 full-color images. A percentage of its sales will go to support the League’s protection of the redwoods.

As California natives who grew up alongside the Coastal redwood forests, we are thrilled to be promoting this extraordinary book and its worthy cause.

Are you an author looking for a book publicist, an expert looking for a PR firm, or a small business in need of publicity? Whether you’re looking for a San Francisco book publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

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Publishing Sales Continue to Grow

A new report from the Association of American Publishers reveals that book publishing revenue continued its upward trend, increasing 5.5% January–April 2018, over the same period in 2017. While downloadable audio books had the strongest sales increase (up 36.1%), hardcover, trade paperback, and mass paperback also rose.

Publishers Weekly goes into more detail:

In the trade segment, sales of adult fiction and nonfiction rose 7.3% in the four-month period and sales in the children’s/young adult category rose 6.6%. Sales of religious presses increased 9.8%.

These figures are from AAP’s StatShot Monthly Report, which draws information from more than 1,100 publishers in the following categories: Trade – fiction/non-fiction/religious, PreK-12 Instructional Materials, Higher Education Course Materials, Professional Publishing, and University Presses.

This infographic from AAP shows similar sales increases in 2017:

Image by Association of American Publishers

Not all categories are moving upward. Ebooks continued their slide with a 5.3-percent decline in revenue during the same period.

I think the trend away from Ebooks and toward audiobooks reflects our desire to get away from our screens in our downtime and to pursue other activities while still enjoying a good book. All in all, this is encouraging news for those of us in the book industry!

Are you an author looking for a book publicist, an expert looking for a PR firm, or a small business in need of publicity? Whether you’re looking for a San Francisco book publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

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