Carney & Associates will build a free custom media list for any expert, author, and/or business with legitimate COVID-19 news or services to distribute.
Let’s face it, it’s been a rough few weeks. However, our spirits are buoyed by stories of businesses and individuals who are using their resources and abilities to help out–textile companies are sewing masks, breweries are making hand sanitizers, yoga studios are offering classes via Facebook Live, curriculum companies are offering online resources for teachers, authors are releasing ebooks for free, hair stylists are offering do-at-home touch-up kits, speakers are providing free motivational webinars, etc.
Here in our office, we don’t have pharmaceutical grade ethanol to turn into germ killing products, so we’ve been racking our brains to come up with another way our business can give back to our communities.
And then it hit us. We are a PR firm. We can provide PR services! If you have valuable information or aid that you are providing during this crisis, we want to help you publicize that information. And so, until April 15, Carney & Associates will build a FREE custom media list for any expert, author, and/or business with legitimate COVID-19 news or services to distribute.
Please note that this free list is only for COVID-19 related news, and not for promotional or brand building press releases. If you or your business are donating supplies, skills, or services to others, we would be honored to volunteer our time to research and build a list of media contacts to help get your story heard.
If you need help crafting a proper press release, you can find many excellent tutorials online. Here’s a great one from Class: PR. If you still need professional help, we’re available to assist.
Please be reasonable and sensitive. Are you providing goods, services, or advice that can help others during this crisis? Can you add authentic, helpful, compassionate, and valuable information to the media conversation about the pandemic? If so, contact us!
If not, we advise you to reconsider. This is not the time for tone-deaf, self-serving messages. Newsrooms are reporting on life or death scenarios. If they receive a frivolous or exploitative email shoehorning coronavirus concerns into a release about tooth-whitening strips, the only way they will publish your press release is in a mocking tweet.
So if you have legitimate COVID-19 news or services to distribute, we would love to build FREE, customized media lists for you. Please reach out anytime now through April 15, 2020.
“Business meets spirituality” is emerging as a top leadership trend for 2020 and Vish, his book, and his coaching practice are on the cutting edge. Vish recently gave a presentation at UC Berkeleyentitled The Way of the Yogi: Ancient Wisdom for Modern Leaders, and his talk was attended by executives from Adobe, Google, Apple, Salesforce, and AT&T. Another recent conference on wellness and consciousness included executives from Walmart, Google, J.B. Hunt transport, Blue Cross Blue Shield, and Tyson Foods, addressing corporate mental health and wellbeing.
Yoga–beyond its physical postures—is now being used to help people attain career success in a balanced and healthy way.
“The yoga system belongs squarely in the workplace,” says Vish. “It’s a remarkable system of philosophy, techniques, healing, and guidance that can unlock great creativity, innovation, and leadership—all through an accessible practice that doesn’t require spandex, studios, gymnastic abilities, or punch cards.”
Business and yoga may seem incompatible at first, but most working people are regularly searching for ways to improve themselves and their lives. For twenty years, Vish was a successful professional, rising through the ranks to higher levels of income, responsibility, and mind-numbing stress.
In the midst of that life, he found the physical and philosophical system of yoga—disciplines beyond just the poses—to be the most powerful set of practical tools to attain calm, focus, and career success in a balanced and healthy way.
Vish now coaches business leaders in this East-meets-West approach to help more of their greatness show up at work.
The Business Casual Yogi is filled with physical and mental exercises, personalized guides for diet and lifestyle, and tools such as mindfulness, Ayurvedic analysis, meditation and breathing exercises, to help readers attain greater happiness, balance, and success.
Our national publicity campaign going very well and Vish is already receiving acclaim from the media and readers alike. For example:
“The teachings of The Business Casual Yogi have helped me become a better person and leader. We all know the “what”—that yoga is good for us. For an engineer like me, I needed the “why” and the “how.” This book illustrates that and helps create a roadmap to achieve balance between body, mind, and career success.” –– Tuhin Halder, Vice President of Finance & Operations, Comcast Corporation
“The authors beautifully blend practical and spiritual advice on how to be our best, whole selves. This book is packed with wisdom and is a must-read for my teams.” –– Kahla Broussard, Vice President of Retail Operations, Sephora
“A thoroughly enjoyable read. As a business professional, who has not had much experience in yoga, I was curious to learn the connection. Ultimately, The Business Casual Yogi, delivers on its promise of helping one take charge of mind, body and career!” –– Erik Moreno, Executive Vice President, Corporate Development and M&A at Sony Pictures Entertainment
Vish Chatterji is an accomplished business leader turned executive coach with a twenty-year business track record spanning multiple industries. In parallel, he has studied and practiced yoga, meditation and Ayurveda (mind-body medicine). Vish coaches business leaders enabling more of their greatness to show up at work. Vish holds a bachelor’s degree in mechanical engineering from Northwestern University and a master’s of business administration from the University of Michigan. Vish is a certified executive coach, yoga teacher, meditation instructor and Vedic counselor.
Natural Practitioner magazine featured our client Bauman College several times this year. Their editors came to trust Bauman College’s faculty as valuable news sources, available to provide expert commentary for their health and nutrition articles.
Bauman College, located in Berkeley and Penngrove, CA, is at the forefront of the holistic health movement. Their renowned Nutrition Consultant and Natural Chef programs are grounded in a scientific, evidence-based approach to nutrition, and they were some of the first in the world to develop and champion ideas now widely accepted in the whole foods movement.
Natural Practitioner is an industry trade magazine specifically for natural and alternative health care professionals, therefore a key target for Bauman College’s demographic.
In the June/July 2019 issue of Natural Practitioner Madeleine Buchanan, nutrition curriculum researcher with Bauman College, was quoted extensively in an article about pain management entitled, Toppling the Reign of Pain.
In the same issue, Jodi Friedlander, curriculum researcher, writer and editor at Bauman College, was featured throughout an article entitled Righting the Ship of Weight Management. In addition to discussing the science behind weight gain, Friedlander also discussed Bauman College’s Eating for Health program.
Bauman College was featured in other issues as well. This is another example of how building strong relationships with the media benefits both the journalist and the client. Journalists know they can trust our clients for accurate, professional information on short notice with a fast turnaround, and in turn our clients receive valuable third-party endorsements which builds authority, awareness and recognition for their institution, product, book, or practice.
Our awesome client Joel Solomon has made it his mission to save the planet, and humanity, with money.
Environmentalists are often unwilling to see wealth as a force for good. In a world where corporate greed has resulted in environmental destruction and financial inequality, some even see it as evil. But Joel explains that, “Money has no values of its own. Money doesn’t account for fairness, justice, or the well-being of the planet. That’s our role, and it’s more crucial than ever that we assume it.”
Joel was recently interviewed on the popular long-running radio show The Visionary Activist Showwhich airs on KPFA-FM, Berkeley, KPFK-FM, Los Angeles, KFCF-FM, Fresno, and many more stations. (This interview is one of many in our book publicity campaign for Joel’s new book.)
Host Caroline Casey said, “Let all good-hearted people release disdain for wealth, and be willing to direct its swoosh in the desirable direction, to irrigating our Best Dreams… transforming dread into dedication.”
“There’s more than enough money in the world to solve our problems. Whether you’re living paycheck to paycheck or a multimillionaire, there are steps we can all take right now.”
The clean money movement has already begun. Small businesses, entrepreneurs and consumers are increasingly using their money to make the world a better place, and Joel believes that we are on the cusp of one of the largest economic shifts in history . . . impact investing will decide the fate of our planet.
Are you an expert looking for a publicist, a nonprofit looking for a PR firm, or a small business in need of publicity? Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.
On August 21, for the first time in forty years, 500 million people across the United States can witness a spectacular total solar eclipse. Known as the All American Eclipse, this extraordinary event is expected to attract visitors from around the world.
Our client, celebrated astronomer and eclipse expert Andrew Fraknoi, is part of the Eclipse Task Force that’s helping government officials prepare for extreme gridlock and necessary porta-potties, water, and food supplies. In addition, he recently helped persuade Google and the Moore Foundation to donate 2 million eclipse glasses to public libraries across the United States.
His latest book, When the Sun Goes Dark, is a fun, beautifully illustrated guide that helps families teach their children about the eclipse, and was recently featured on Space.com. In a fascinating interview, he stressed the importance of training “intermediary educators,” or members of the public who can go on to teach other members of the public, in making scientific knowledge more widespread:
“We’ve spent quite a bit of time over our careers in astronomy education training intermediaries,” Fraknoi said. “We’ve always thought about who exactly it is that does education and how we can get to [them].”
It’s important to reach grandparents and other informal educators because, according to Fraknoi, they have resources available to them, such as time, to learn about the science. “When the Sun Goes Dark” offers examples of ways to explain solar eclipse science, which informal educators can then use themselves to teach family and friends, Fraknoi said.
He goes on to explain that the upcoming eclipse will provide the perfect opportunity to get young astronomers started on a lifetime of learning:
“If you want kids at an early age to be thinking about astronomy, the most accessible object in the night sky is, of course, the moon, [because] it is dramatic.”
Stargazers have a lot to look forward on August 21st. Be sure to check out Fraknoi’s free booklet describing the eclipse in everyday language.
My admiration for client Dr. Nwando Olayiwola increases every day! An award-winning physician and assistant professor at the University of California San Francisco, Dr. Olayiwola recently made headlines by saving the life of her Lyft driver:
As I watched and him becoming increasingly uncomfortable, miles away from my home in busy nighttime traffic on a large highway, I insisted that he pull over. I told him, “this is dangerous, you’re in pain. Pull over and let me get some help.”
By the time he pulled over onto the shoulder of the highway, he was clenching his right fist to his chest, writhing in pain, sweating, opening all of the windows and gasping for air. OH MY GOD, I thought to myself, this guy is having an MI (myocardial infarction/heart attack). As a doctor, I recognized the symptoms immediately and took swift action. But I had so many immediate thoughts! What if another passenger had not
recognized these symptoms? What if he was still driving on the road? What if we were not able to pull over?
Thanks to her quick thinking and expertise, Dr. Olayiwola correctly diagnosed the heart attack and kept the man calm and awake until emergency services arrived.
Her story was also picked up by ABC 7 News, and they were even able to interview the Lyft driver she saved.
As a matter of fact, Dr. Olayiwola’s Lyft driver was taking her home from a conference where she presented ways that technology can provide patients with faster access to specialty care. The connection was not lost on her! Dr. Olayiwola writes:
We spend a lot of time in primary care trying to get people to come into the “doctor’s office”, and this experience challenged me to really think….what is the “doctor’s office”? As this story unfolded today, I have found out so much more about my Lyft driver turned patient turned friend. He did indeed have cardiac problems and an abnormal heart rhythm, and had been having chest pain for a few weeks, which he did not address because, as an immigrant from the Middle East with a wife and young child, he needed to work and support his family, he had poor communication from his doctor and some specialty care fell through the cracks, and he had a limited health plan that didn’t cover much anyway.
He worked day in and out to provide for his family, and, frankly, the “doctor’s office” was right there, in his car, where he needed it most. Reflecting on my experience at HIMSS and the intersection of healthcare and technology, with compassion at the core, I really wonder, what do we need to be doing in healthcare to truly make it authentically patient-centered, meet people where they are, and allow for incredible advances in healthcare and technology to impact people like my Lyft driver? Could we be using Lyft to save lives? Could Lyft now become the “doctor’s office” that people really need? Could this marriage between healthcare and tech be more fruitful than it is?
It’s an amazing story, and I encourage everyone to read Dr. Olayiwola’s full account of the lifesaving Lyft drive over at her blog.
Are you an indie or traditionally published author looking for a publicist? Carney & Associates specializes in traditional, digital and social media for authors, experts, products and services. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.
Canada’s most-listened to radio show The Currentfeatured a fascinating interview with Paul D. Blanc, M.D. today. Hosted by Anna Maria Tremonti, one of Canada’s most trusted journalists, The Current airs weekday mornings across their country over the Canadian Broadcasting Corp. (CBC), and is heard across the U.S. on SiriusXM.
Here’s an excerpt from their summary:
For well over a century, viscose rayon has been used to make clothes, tires, cellophane and everyday kitchen sponges.
It was hailed as a wondrous new product when first introduced — but what most people didn’t know is how deadly manufacturing rayon was for the factory workers.
It’s an industrial hazard whose egregious history ranks up there with asbestos, lead and mercury, according to author Paul Blanc.
In his new book Fake Silk: The Lethal History of Viscose Rayon (published by Yale University Press), Blanc, who is also a University of California professor of medicine, looks at how the manufacturing of viscose rayon served as a death sentence for many industry workers.
“There was a famous rubber factory where they put bars on the second story windows because so many workers had a tendency to jump out and kill themselves,” he tells The Current’s guest host Laura Lynch.
The key ingredient in the making of viscose is a molecule called carbon disulfide — a molecule so insidiously toxic that it devastated the minds and bodies of factory workers for more than a century.
Blanc says that occupational health and multinational corporations were aware of the dangers, but motivated by huge profits, failed to act.
“It was pretty easy to recognize the toxic effects early on because it makes workers insane. They found that about 30 per cent of the workers that they investigated showed signs of serious poisoning.”
But when it comes to the health impact on consumers, Blanc says there is none.
“Which is why … it’s gone on as long. Because when consumers aren’t affected, there’s not very much impetus for outrage if it’s just the poor people making it that suffer.”
Blanc says the fabric continues to this day to be “greenwashed” as an eco-friendly product.
“They omit entirely the fact that you can’t make the product without this toxic chemical. So it’s really a ‘greenwashing’ of the most diabolical sort.”
The goal was to spread the issues and ideas of Speak Out and OVER far and wide, to young and old, to increase awareness on the problems we confront today and to build on solutions that promote human rights — and the rights of all species on Earth. Whether one is working to mitigate the effects of climate change, end child marriage, protect endangered species, or advocating for women’s rights, the Global Population Speak Out helped strengthen activist voices — so all our interconnected concerns were heard.
Speak Out used social media, word-of-mouth and direct action to engage opinion-leaders, scientists and citizens of the world to respond creatively to environmental degradation. Speak Out emphasized elements of environmental protection that are rarely discussed: promoting human rights and human health as strong, indispensable solutions to preserving the rights of other species to exist and the health of the planet.
Speak Out organizers granted the free copies of OVER to people and organizations around the world who became ambassadors of information and inspiration, and promised personalized delivery to policymakers, opinion leaders, activists, allied organizations, and other audiences.
Many of the subjects in OVER are often discussed by environmentalists around the world: materialism, consumption, pollution, fossil fuels, carbon footprints, and more. But OVER and Speak Out purposefully joined two ever-present parts of environmentalism together: the number of the human species and our socio-economic behaviors. The book and the campaign intentionally moved beyond tired arguments that only one side of the equation matters and pictorially depicted the importance of both the number of people and the way people live.
The environmental book became an international media sensation and demand for the OVER books was beyond our wildest expectations – fueled by over 250 mass-media articles, reaching over 1 billion readers in 47 countries.
Former old-growth forest leveled for reservoir development, Willamette National Forest, Oregon
‘What an irony it is that these living beings whose shade we sit in, whose fruit we eat, whose limbs we climb, whose roots we water, to whom most of us rarely give a second thought, are so poorly understood. We need to come, as soon as possible, to a profound understanding and appreciation for trees and forests and the vital role they play, for they are among our best allies in the uncertain future that is unfolding.’ Jim Robbins
Photograph: Daniel Dancer
Examples of media sources that have reported on OVER include Washington Post (online and print), The Guardian (online and print), Buzzfeed.com, Salon.com, News.com (Australia), MSN Germany, Yahoo India, the China Daily News, BBC’s Impact, The Daily Mail Online (UK), Folha de S.Paulo (Brazil), San Francisco Chronicle and Mashable.com.
Ashton Kutcher, actor, producer and investor posted Speak Out content on his Facebook page which resulted in over 31,000 likes, 8,000+ shares and 1,300 comments.
While the media attention was robust, Speak Out organizers believed OVER could really effect change with the citizens and organizations speaking out and sharing their passions for saving the planet and creating a better world for all.
In Europe, ICLEI – Local Governments for Sustainability displayed OVER at an annual congress on climate change adaptation and resilience, thereby “allowing congress participants to peruse the magnificent photos during breaks and have the photos spur thoughts and conversations.”
A library consultant at a prominent international health organization reported that “Word is getting around!” The group was sharing OVER in their campus library, which resulted in requests for copies to be taken to country offices in Bangladesh, India, Kenya, Tanzania, Ghana, and Uganda.
An activist in Mexico told how he shared the message from OVER: “The book has a permanent place on the counter in our restaurant and many friends/customers/associates have already entered and began to read with awe.”
Down in New Zealand, a conservationist shared that “This will be a great opportunity for us to further promote the impact of increasing human populations on our fragile ecosystems and on the future of the planet’s biodiversity.”
Many of those who requested free copies of OVER were high school teachers and college professors. One teacher from the UK said “It is a really exciting and inspiring resource for future planning of activities within the Department, and in doing so, raising awareness with young people.”
Global Population Speak Out (Speak Out) united world-class scientists, academicians, opinion-leaders – and thousands of lay environmentalists and concerned citizens – to help bring international attention to the crises posed by overdevelopment and human population size and growth. Speak Out was jointly administered by Population Media Center and Population Institute.
In the U.S., more than 20 states have legalized marijuana for recreational use, and five states allow it for recreational use. President Obama recently said “You’re starting to see not just liberal Democrats, but also some very conservative Republicans recognize [prohibition] doesn’t make sense.”
So it’s only natural that as Merryjane.com recently reported, “Money is now pouring into the burgeoning industry and cannabis businesses are investing even more in public relations to burnish their image and get their brands noticed.”
“One of the drivers of the boom in cannabis PR agencies has been the high number of activists entering the industry,” the article explains. “And the questions…from reporters that are coming from the mainstream media come from a much more educated place; we’re no longer educating them on the basics of cannabis and why legalization makes sense.
“As more states legalize marijuana, there’s going to be more need for local press for things like dispensary openings and local license applications and those sorts of things. Like for instance in Colorado, obviously, there’s more local reporting going on, so I think eventually there will be more local cannabis PR offices.”
Marijuana is a booming business that will soon be sweeping the country. Cannabis is still federally illegal so a lot of media won’t accept advertisements, leaving public relations as the most effective way for the cannabis industry to gain brand awareness.
PR will play an essential role in introducing the public to the cannabis industry and transforming mainstream views. The challenge is to overcome negative stereotypes created by the most impressive campaign ever: Reefer Madness.
The four types of men who cheat on their partners;
How you got yourself into this situation;
Signs that a married man will actually leave his wife;
Making educated decisions about whether to stay or go;
How to manage the difficult emotions that come with this relationship;
Ways to develop a healthy, fulfilled life regardless of how the relationship turns out.
Dr. DePompo is articulate, charismatic, and excellent on television. This is one of many TV interviews we’ve booked for him as part of our comprehensive book publicity campaign for authors and experts. Please contact Kathlene Carney to discuss how Carney & Associates publicity services can help promote your psychology book or practice.