A new report from the Association of American Publishers reveals that book publishing revenue continued its upward trend, increasing 5.5% January–April 2018, over the same period in 2017. While downloadable audio books had the strongest sales increase (up 36.1%), hardcover, trade paperback, and mass paperback also rose.
In the trade segment, sales of adult fiction and nonfiction rose 7.3% in the four-month period and sales in the children’s/young adult category rose 6.6%. Sales of religious presses increased 9.8%.
These figures are from AAP’s StatShot Monthly Report, which draws information from more than 1,100 publishers in the following categories: Trade – fiction/non-fiction/religious, PreK-12 Instructional Materials, Higher Education Course Materials, Professional Publishing, and University Presses.
This infographic from AAP shows similar sales increases in 2017:
Not all categories are moving upward. Ebooks continued their slide with a 5.3-percent decline in revenue during the same period.
I think the trend away from Ebooks and toward audiobooks reflects our desire to get away from our screens in our downtime and to pursue other activities while still enjoying a good book. All in all, this is encouraging news for those of us in the book industry!
BYUradio recently featured our client, leading green urbanist Doug Farr, on their excellent interview program Top of Mind.
Top of Mind is known for smart, informative conversations that go beyond mere headlines and sound bites, so we were thrilled to have our client interviewed by its host, Julie Rose. The show reaches a broad, national audience of 56 million listeners comprised of BYU alumni and people affiliated with Brigham Young University, as well as satellite radio subscribers looking for smart, informative and uplifting radio content.
For people frustrated by slow government responses to climate change, the book offers dozens of plans that are actionable on an individual and community level. Farr inspires individuals to envision a more sustainable future at a neighborhood level, and work with other neighbors, friends, and community members to make it happen faster than ever before.
Doug and Julie discussed how cities can become more equitable, sustainable, walkable, and liveable one well-designed building and public space at a time. Give the episode a listen at BYUradio’s website!
Our clients Paul Ehrlich and Sandra Kahn, DDS were recently featured on Radio Health Journal as part of our national PR campaign for their latest work, JAWS: The Story of a Hidden Epidemic (Stanford University Press).
Radio Health Journal is an energetic, entertaining, highly-produced, contemporary radio magazine that’s syndicated to more than 500 stations. Each week, Radio Health Journal features interviews with guests that have expertise and real-world experience regarding current issues in health and medicine. This week, they interviewed Professor Ehrlich and Dr. Kahn about the serious medical consequences of humans’ rapidly shrinking jaws.
Host Reed Pence also included a nice write-up on the show’s website:
3.5 million children get braces every year, and many adults live with obstructive sleep apnea. These two complications, along with several others, are all part of an epidemic that began when hunter-gatherers moved to an agricultural environment and lifestyle. Co-authors of the book Jaws: The Story of a Hidden Epidemic, Dr. Paul Ehrlich, Professor Emeritus of Population Studies at Stanford University, and Dr. Sandra Kahn, orthodontist, identify the cause of these problems to be a shrinking jaw.
About 75% of kids have alignment problems with their teeth by the age of 13, and many adults sleep in a CPAP machine to keep their airways free, because their tongue is too big for their jaws. The root of both of these issues is the fact that the jaw is too small and doesn’t get enough exercise. Over time, our diets have become progressively made up of softer foods, mothers don’t breastfeed for three to four years like they used to, and we wean children to soft foods. All of this adds up to a jaw that hasn’t developed well, leading to wisdom teeth, crooked teeth, and sleep apnea later on. Basically, “we’ve brought hunter-gatherer jaws and teeth into a McDonald’s environment,” Dr. Ehrlich says.
JAWS is a breakthrough book that uncovers a serious, mounting public health crisis: the human jaw is shrinking. Crooked teeth and crowded jaws have increased dramatically in recent decades, and research is now linking this change with an epidemic of sleep apnea, high blood pressure, cancer, diabetes, and diminished cognitive ability.
Jaws reveals why this sudden transformation has happened, how it’s impacting our sleep and therefore our health, along with simple, practical steps that parents can take to ensure their child’s jaw develops in a healthy manner.
In 1942, the United States government ordered more than 110,000 men, women, and children of Japanese ancestry to leave their homes, and detained them in remote, military-style camps. Two-thirds of them were born in America. Not one was convicted of espionage or sabotage.
Life after Manzanaris a compelling account of this relatively unexamined period, known as the “Resettlement,” and examines the very different directions that these innocent people’s lives went after the war.
Given twenty-five dollars and a one-way bus ticket to make a new life, some ventured east to Denver and Chicago to start over, while others returned to Southern California only to face discrimination and an alarming scarcity of housing and jobs. Hirahara and Lindquist weave new and archival oral histories into an engaging narrative that illuminates the lives of former internees in the postwar era, both in struggle and unlikely triumph.
Readers will appreciate the painstaking efforts that rebuilding required, and will feel inspired by the activism that led to redress and restitution—and that built a community that even now speaks out against other racist agendas.
This April 28th marked the 49th annual pilgrimage to one of ten former prison camps, Manzanar National Historic Site in Southern California, where Naomi and Heather spoke about the dozens of survivors profiled in their book.
The book has extraordinary relevance with contemporary conversations surrounding race, immigration and social justice in the United States, and we could not be more proud to promote such a powerful and important project.
Are you an author looking for a book publicist, an expert looking for a PR firm, or a small business in need of publicity? Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.
The highly anticipated follow-up to the acclaimed Sustainable Urbanism, Farr’s new book tackles humanitarian, population, and climate crises by addressing them as three facets of the same interrelated human existential challenge. In compelling prose and stunning imagery, Sustainable Nation poses one big question: how can we make the world we want in the least possible time?
The answer: Help local communities rapidly accelerate the pace of human progress in order to create more equitable and sustainable neighborhoods. The United States has always been a DIY country, and Sustainable Nation argues that individuals are uniquely equipped to make lasting and significant solutions for their communities, and for the planet at large.
Sustainable Nation‘s toolkit includes over 70 urban design patterns from celebrated industry leaders, each offering a different actionable, future-oriented plan to develop key aspects of a neighborhood. At once an urgent call to action and a guidebook for change, Farr’s book is an essential resource for urban designers, planners, and architects, as well as environmentalists and general readers.
Our firm looks forward to providing a national book publicity campaign for such an excellent title.
Our awesome client Joel Solomon has made it his mission to save the planet, and humanity, with money.
Environmentalists are often unwilling to see wealth as a force for good. In a world where corporate greed has resulted in environmental destruction and financial inequality, some even see it as evil. But Joel explains that, “Money has no values of its own. Money doesn’t account for fairness, justice, or the well-being of the planet. That’s our role, and it’s more crucial than ever that we assume it.”
Joel was recently interviewed on the popular long-running radio show The Visionary Activist Showwhich airs on KPFA-FM, Berkeley, KPFK-FM, Los Angeles, KFCF-FM, Fresno, and many more stations. (This interview is one of many in our book publicity campaign for Joel’s new book.)
Host Caroline Casey said, “Let all good-hearted people release disdain for wealth, and be willing to direct its swoosh in the desirable direction, to irrigating our Best Dreams… transforming dread into dedication.”
“There’s more than enough money in the world to solve our problems. Whether you’re living paycheck to paycheck or a multimillionaire, there are steps we can all take right now.”
The clean money movement has already begun. Small businesses, entrepreneurs and consumers are increasingly using their money to make the world a better place, and Joel believes that we are on the cusp of one of the largest economic shifts in history . . . impact investing will decide the fate of our planet.
Are you an expert looking for a publicist, a nonprofit looking for a PR firm, or a small business in need of publicity? Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.
We’re always honored when former clients return for more book publicity services. Today I’d like to highlight an excellent upcoming book from one of our most fascinating clients, Paul R. Ehrlich, whom we have had the honor of working with on many science and sustainability titles over the years.
Paul Ehrlich has been a household name since the publication of his 1968 bestseller, The Population Bomb. He is currently a Bing Professor of Population Studies Emeritus and President of the Center for Conservation Biology at Stanford University.
Dr. Ehrlich’s latest title, Jaws: The Story of a Hidden Epidemic (April 2018, Stanford University Press) is quite different from anything he’s done before. This time he’s teamed up with esteemed orthodontist Sandra Kahn to write a groundbreaking book about a silent epidemic taking place right under our noses:
“Our jaws are getting smaller and our teeth crooked and crowded, creating not only aesthetic challenges but also difficulties with breathing. Modern orthodontics has persuaded us that braces and oral devices can correct these problems. While teeth can certainly be straightened, what about the underlying causes of this rapid shift in oral evolution and the health risks posed by obstructed airways?”
Sandra Kahn and Paul R. Ehrlich are an excellent team: a pioneering orthodontist and a world-renowned evolutionist, respectively, they present the biological, dietary, and cultural changes that have driven us toward this major health challenge. Jaws: The Story of a Hidden Epidemic proposes simple adjustments that can alleviate this developing crisis, as well as a major alternative to orthodontics that promises more significant long-term relief. Jaws will change your life. Every parent should read this book!
Early testimonials are already pouring in:
“Paul Ehrlich is the world’s best-known and most distinguished ecologist, and one of the best known figures in any field of science. Now, teaming up with Sandra Kahn, he offers us his most personal and practical book to date. You’ll discover the widespread consequences of how you carry out such seemingly mundane, automatic, and repetitive acts as breathing, smiling, and sleeping – and how your ways of doing those things affect peoples’ perceptions of you. Read, enjoy, learn, and prepare to be astonished!”
—Jared Diamond, Pulitzer-Prize-winning author of Guns, Germs, and Steel
“Every new parent should chew on this book. Who knew that how we suckle, chew and breathe as an infant can set us off on a course toward serious orthodontic treatment, a life of sleep apnea, cardiovascular problems and sudden death while sleeping? Kahn and Ehrlich clearly and comprehensively describe a hidden epidemic that impairs the health of far too many people, young and old. They explore the causes of the epidemic, and crucially, provide practical advice that helps you prevent the epidemic from affecting your child, or amazingly, how its progress can be reversed in childhood if it has already started. This book should be in every new Mom’s care package when she leaves the hospital.”
—John Peterson Myers, Ph.D., Chief Scientist, Environmental Health Sciences, Co-author of Our Stolen Future
“Jaws: The Story of a Hidden Epidemic is a well-researched book providing unique overview and insight in to a health care problem frequently overlooked by child health care professionals. Sleep is likely as important to health and well-being as food, but receives little attention. This book is an important read for all professionals who care for children. It also asks questions for possible future research in the field of pediatric obstructive sleep disordered breathing.”
—Stephen H. Sheldon, D.O., F.A.A.P.,
Professor of Pediatrics & Neurology,
Northwestern University Feinberg School of Medicine,
Director, Sleep Medicine Center, Ann and Robert H. Lurie Children’s Hospital of Chicago
Radio Ecoshock is a popular long-running program that’s syndicated to 94+ radio stations in the U.S. and Canada.
“The author is Professor Marissa Landrigan from the University of Pittsburgh,” he continued. “She’s an engaging American writer whose essays appear in the The Atlantic, Salon, Guernica, and Orion magazines.”
Alex interviewed Marissa recently for his show, where they discussed her journey from vegetarian PETA activist to blood-and-guts-eating omnivore.
Going “against the green stream,” she describes eating ethically is far from simple—and cutting out meat is not always the answer. Marissa criss-crossed the U.S. to get closer to the source of her food, eventually even visiting a slaughterhouse, and hunting elk. She came to realize that the most ethical way of eating was to know her food—whether meat or vegetable—and prepare it herself, on her own terms, to eat with family and friends.
In her book, Marissa also covers the humane treatment of animals, labor rights, global poverty, and how she made the transition to cooking local, sustainable, affordable recipes.
Many thanks for Alex for having Marissa on his show, it was most appreciated!
As a publicist, I often get phone calls from authors lamenting, “My publisher did nothing to promote my book.” Unfortunately, the new reality is that publishers often lack the resources to run comprehensive campaigns for every title. Whether your book is indie or traditionally published, today’s authors are expected to handle the majority of the promotion themselves.
“Promotional activities an author might accomplish on her own include creating a website, writing guest posts for book blogs, building up that social media following, participating in book festivals, and speaking at bookstores, libraries, universities, cafés, community centers, and other venues that host readings.
“When it comes to traditional and digital media coverage, I’ve found authors get the best results when they hire a professional publicist. Opportunities at traditional outlets like newspapers, magazines, and TV have decreased considerably, while at the same time the number of books being published has exploded. So the competition is fierce for a small number of slots, especially for independently published books.
“In addition to having personal relationships with many journalists…publicists know how to research new contacts for your specific book, and can present it professionally with newsworthy angles.
“Many authors… don’t understand that their book isn’t news in and of itself — it needs to be positioned in a way that’s relevant to the journalists’ needs.
“Whether you’re on your first book or your fifth, there is one guarantee: without adequate promotion, it’s destined for obscurity. The good news is that you can get to work right away!”
Are you an indie or traditionally published author looking for a publicist? Carney & Associates specializes in traditional, digital and social media for authors, experts, products and services. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.
Julianne Skai Arbor, aka TreeGirl, is a photographer, certified arborist, conservation educator, and forest ecotherapist. In her spectacular new book, TREEGIRL: Intimate Encounters With Wild Nature, Arbor invites readers to share her love of the wildness and grandeur of Nature through more than 150 stunning photographs of herself and other women gracefully intertwined nude with fifty species of trees in thirteen countries. The captioned images are complemented with each species natural history and ethnobotany, and by five essays on the ecopsychology, science and spirituality of the human-tree relationship.
As Vicki Larson says in her article:
“Julianne Skai Arbor is used to the raised eyebrows, strange looks and snickers when she tells people that she photographs herself naked in trees.
People either get it or they don’t.
“It’s a little edgy for people,” admits Arbor — aka TreeGirl — with a laugh.
But the thinking behind what she does isn’t all that strange.”
Arbor explains, “Imagine if we completely open our hearts to Nature and fall in love over and over again with the sacredness of this life force . . . I invite us modern humans to become re-enchanted with Nature, to experience intimacy and soulful engagement with trees and our more-than-human companions on this Earth . . . I have found my secret love in the plant kin-dom of trees. I encourage you to find your secret love in Nature as well – to find your wild within.”
The author has traveled the world from Northern California, to Australia and Oceana, to Europe, to the plains of Africa in search of breathtaking trees. Once she finds one that she connects with, she sheds her clothes, scales the trunk and limbs, and photographs herself in authentic connection with the tree. The resulting photographs are gorgeous and awe-inspiring, inspiring the reader to find their own sensorial connection with nature.
Arbor will be giving a book talk, slide show and art exhibit at Open Secret Bookstore, 923 C St., San Rafael, 7:00 p.m. on March 20 and April 21. Admission is free.
You can read the entire Marin Independent Journal article and view some of Arbor’s stunning images here.