Speak Out Campaign Reached Over 1 Billion

February is Global Population Speak Out month. This grass roots project went worldwide in 2015 with an extraordinary campaign that reached over 1 billion impressions.

Using a crowd-sourced distribution strategy to increase activism, our client’s international environmental activist network began giving away more than four thousand copies of a dramatic coffee table book, Overdevelopment, Overpopulation, Overshoot (OVER). Featuring more than 300 pages of stunning, full-spread photography it was the centerpiece of the 2015 Global Population Speak Out (“Speak Out”).

Trash wave: Indonesian surfer Dede Surinaya catches a wave in a remote but garbage-covered bay on Java, Indonesia, the world’s most populated island ‘Water and air, the two essential fluids on which all life depends, have become global garbage cans.’ Jacques-Yves Cousteau Photograph: Zak Noyle

The goal was to spread the issues and ideas of Speak Out and OVER far and wide, to young and old, to increase awareness on the problems we confront today and to build on solutions that promote human rights — and the rights of all species on Earth. Whether one is working to mitigate the effects of climate change, end child marriage, protect endangered species, or advocating for women’s rights, the Global Population Speak Out helped strengthen activist voices — so all our interconnected concerns were heard.

Speak Out used social media, word-of-mouth and direct action to engage opinion-leaders, scientists and citizens of the world to respond creatively to environmental degradation. Speak Out emphasized elements of environmental protection that are rarely discussed: promoting human rights and human health as strong, indispensable solutions to preserving the rights of other species to exist and the health of the planet.

Speak Out organizers granted the free copies of OVER to people and organizations around the world who became ambassadors of information and inspiration, and promised personalized delivery to policymakers, opinion leaders, activists, allied organizations, and other audiences.

Many of the subjects in OVER are often discussed by environmentalists around the world: materialism, consumption, pollution, fossil fuels, carbon footprints, and more. But OVER and Speak Out purposefully joined two ever-present parts of environmentalism together: the number of the human species and our socio-economic behaviors. The book and the campaign intentionally moved beyond tired arguments that only one side of the equation matters and pictorially depicted the importance of both the number of people and the way people live.

The environmental book became an international media sensation and demand for the OVER books was beyond our wildest expectations – fueled by over 250 mass-media articles, reaching over 1 billion readers in 47 countries.

Reservoir development:

Former old-growth forest leveled for reservoir development, Willamette National Forest, Oregon

‘What an irony it is that these living beings whose shade we sit in, whose fruit we eat, whose limbs we climb, whose roots we water, to whom most of us rarely give a second thought, are so poorly understood. We need to come, as soon as possible, to a profound understanding and appreciation for trees and forests and the vital role they play, for they are among our best allies in the uncertain future that is unfolding.’ Jim Robbins

Photograph: Daniel Dancer

Examples of media sources that have reported on OVER include Washington Post (online and print), The Guardian (online and print), Buzzfeed.com, Salon.com, News.com (Australia), MSN Germany, Yahoo India, the China Daily News, BBC’s Impact, The Daily Mail Online (UK),  Folha de S.Paulo (Brazil), San Francisco Chronicle and Mashable.com.

The Guardian’s photo spread (“Overpopulation, overconsumption – in pictures“) resulted in over 3 million page views, 650,000+ Facebook shares, and over 8,700 Tweets and re-Tweets.

Ashton Kutcher, actor, producer and investor posted Speak Out content on his Facebook page which resulted in over 31,000 likes, 8,000+ shares and 1,300 comments.

Hill-side slum:
Slum-dwelling residents of Port-au-Prince, Haiti, face bleak living conditions in the western hemisphere’s poorest country
‘Squatters trade physical safety and public health for a few square meters of land and some security against eviction. They are the pioneer settlers of swamps, floodplains, volcano slopes, unstable hillsides, rubbish mountains, chemical dumps, railroad sidings, and desert fringes … such sites are poverty’s niche in the ecology of the city, and very poor people have little choice but to live with disaster.’ Mike Davis
Photograph: Google Earth/2014 Digital Globe

While the media attention was robust, Speak Out organizers believed OVER could really effect change with the citizens and organizations speaking out and sharing their passions for saving the planet and creating a better world for all.

In Europe, ICLEI – Local Governments for Sustainability displayed OVER at an annual congress on climate change adaptation and resilience, thereby “allowing congress participants to peruse the magnificent photos during breaks and have the photos spur thoughts and conversations.”

A library consultant at a prominent international health organization reported that “Word is getting around!” The group was sharing OVER in their campus library, which resulted in requests for copies to be taken to country offices in Bangladesh, India, Kenya, Tanzania, Ghana, and Uganda.

An activist in Mexico told how he shared the message from OVER: “The book has a permanent place on the counter in our restaurant and many friends/customers/associates have already entered and began to read with awe.”

Down in New Zealand, a conservationist shared that “This will be a great opportunity for us to further promote the impact of increasing human populations on our fragile ecosystems and on the future of the planet’s biodiversity.”

Many of those who requested free copies of OVER were high school teachers and college professors. One teacher from the UK said “It is a really exciting and inspiring resource for future planning of activities within the Department, and in doing so, raising awareness with young people.”

Global Population Speak Out (Speak Out) united world-class scientists, academicians, opinion-leaders – and thousands of lay environmentalists and concerned citizens – to help bring international attention to the crises posed by overdevelopment and human population size and growth. Speak Out was jointly administered by Population Media Center and Population Institute.

To view more of our media coverage for this campaign, please go here. To find out how our publicity services can help spread the word of your book, event or organization, please contact Kathlene Carney at Carney & Associates.

TriplePundit: Renewables Disrupting Fossil Fuels

Energy expert Leah Parks says renewable energy technologies are poised to disrupt fossil fuels, in an insightful article published recently on TriplePundit. Here’s a short excerpt:

“Exponential growth clean-energy technologies are a most powerful not-so-secret weapon for our last, best effort in the fight against disastrous climate change. A 21st-century energy transformation is already underway.  Our digital revolution is facilitating massive progress in technologies that are leading to disruption and will result in the replacement of the fossil fuel industry faster than most could imagine.

“We can jump over political resistance and climate denial despite outdated and misinformed all-of-the above federal policies.  Our modern-day Edisons have done their job.  We are at a tipping point where technological innovations that have been in development for many years can now provide us with all the energy we need at ever decreasing costs.”

“We need only look at the last turn of the century to see how quickly transformation can happen.

“In 1903 we took our first flight, and New York city streets were filled with buggies.  By 1914 we were fighting a war in the air and the same streets teemed with cars.  The engineering which first made spaceflight possible was developed in 1919.  Within 38 years Sputnik was launched, and 12 years later we walked on the moon.

“We can jump over political resistance and climate denial despite outdated and misinformed all-of-the above federal policies.  Our modern-day Edisons have done their job.  We are at a tipping point where technological innovations that have been in development for many years can now provide us with all the energy we need at ever decreasing costs.”

“We need only look at the last turn of the century to see how quickly transformation can happen.

“In 1903 we took our first flight, and New York city streets were filled with buggies.  By 1914 we were fighting a war in the air and the same streets teemed with cars.  The engineering which first made spaceflight possible was developed in 1919.  Within 38 years Sputnik was launched, and 12 years later we walked on the moon.

“The exact form our energy infrastructure will take by the year 2050 is not certain, but it will be cleaner, cheaper and safer than the one we inherited from the 20th century. Electric vehicles and trains, as well as heat pumps, will play a major role.  Solar, wind and storage, paired with digital management and energy efficiency, are already being deployed.

“We are witnessing the end of an energy dinosaur.  This is a new era of clean energy, ready to obtain its fuel free of charge from the sun and wind.  Anyone looking backward will be left in the digital dust.  They will be made extinct by the unrelenting disruptive force of exponential growth technologies.

“Working against entrenched interests can be frustrating and at times make optimism difficult.  In moments of doubt, let’s not forget the words of Robert Hutchings Goddard, the father of space flight, ‘The dream of yesterday is the hope of todayand the reality of tomorrow.'”

book3d2This placement is one of many in our publicity campaign for Parks’ new book All-Electric America: A Climate Solution and the Hopeful Future.” Are you looking for a publicist, a publicity firm for nonprofits, a PR firm for small business, or an independent book publicist? Please contact Kathlene Carney for a free consultation to find out how our publicity services can drive your success.

Prairie Public Radio Talks Food Waste with Baylen Linnekin

Food lawyer and scholar Baylen J. Linnekin was recently a guest on Prairie Public Radio‘s popular afternoon show Main Street, to discuss his well-researched, investigative book “Biting the Hands that Feed Us: How Fewer, Smarter Laws Would Make Our Food System More Sustainable,” published by Island Press.

Baylen astonished listeners with stories about ridiculous laws that not only defy common sense but are downright perverse, including:

baylenlinnekin• Constraints on the sale of “ugly” fruits and vegetables
• Preventing sharing food with the homeless and others in need
• Threatening to treat manure-the lifeblood of organic fertilization-as a toxin
• Mandating food preparers wear latex gloves which actually makes food less safe
• Prohibiting people from growing fruits and vegetables in their own yards
• Disappearing fish stocks
• Inhumane livestock conditions
• And others contributing to nearly 40% of all food going to waste.

Prairie Public Broadcasting is an NPR affiliate based in Fargo, ND and serving North Dakota and NW Minnesota.  Main Street focuses on issues, people and events important to the prairie regions of the U.S. It doesn’t focus on just regional issues but all sorts of things that are important to people on the prairie. The discussions take place from the viewpoint of people who live there.

Island Press is a nonprofit, environmental publisher based in Washington, D.C., that specializes in natural history, ecology, conservation, and the built environment.

This radio interview is one of many we regularly book as part of our Radio Media Tours for authors and experts. Do you have a compelling message you’d like to share with radio listeners? Contact Kathlene Carney to see how Carney & Associatespublicity services can help with your PR needs.

All-Electric America: A Climate Solution and the Hopeful Future

PORTLAND, OR . . . A host of modern-day Edisons have invented technology that can now power all of our energy needs with electricity generated completely by renewable energy. So what’s the hold up? At this point, waiting to go electric is like saying we shouldn’t have used the personal computer in 1985 until the smartphone was invented. It is time for the utility industry, politicians, and consumers to wake up to the opportunity that this energy transformation will provide.

bookpublicityIn All-Electric America: A Climate Solution and the Hopeful Future, authors S. David Freeman, former utility CEO, and Leah Y Parks, a journalist in the electricity industry, present a practical course of action offering the best hope for eliminating disastrous climate change. With fascinating insight, these experts evaluate the latest research, technology, and energy policies, and lay out a comprehensive plan with achievable goals and a clear timeline.

Along the way, Freeman and Parks debunk common misconceptions about renewable energy:

It’s too expensive!”
Renewable energy is actually cheaper than fossil fuels.

“It’s not practical!”
Renewable energy sources are superabundant and can be distributed in massive quantities.

“We don’t have the technology!”
Current tech can meet all our energy needs many times over with solar and wind sources alone.

Not only is renewable energy better for the environment, it’s cheaper, more sustainable, more price stable, and safer than our current sources. Our country is poised for a twenty-first century energy revolution, and All-Electric America shows us how to do it.

David Freeman is a leading authority on energy policy. He was appointed by President Jimmy Carter as head of Tennessee Valley Authority, one of the nations largest electric utilities. After 7 years at TVA, he spent 30 years as the CEO of major public utilities in Texas, California, and New York. He then served as Deputy Mayor of Los Angeles for Energy and the Environment. He is currently a senior advisor to Friends of the Earth and has authored three books on energy including, “A Time to Choose.”

Leah Y Parks is an associate editor for ElectricityPolicy.com and Electricity Daily, a journal and daily newsletter that examine current events and the state of the electricity industry for utility executives, commissioners, regulators, and other experts in the field. She is also a freelance writer, has acted as an advisor for technology reports, and has written extensively about innovations in energy storage, smart grid technology, energy infrastructure, and renewable energy.

At Carney & Associates, we specialize in providing publicity services for authors and experts who improve our world. To find out how we can provide PR services for your book, product or organization, please contact publicist Kathlene Carney.

Thom Hartmann talks toxic discourse with Jim Hoggan

Thom Hartmann, the #1 progressive radio talk show host in the US, recently discussed the toxic state of public discourse with James Hoggan, author of I’m Right and You’re and Idiot, on his national TV program The Big Show.

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“James Hoggan, of I’m Right and You’re an Idiot: The Toxic State of Public Discourse and How to Clean it Up/DeSmogBlog/The David Suzuki Foundation joins Thom. Americans are also frustrated with deeply dysfunctional political system in which lies and propaganda have replaced basic fact – they’re angry at a political culture that thrives on polarization and spin – and they’re frustrated with breakdown of our public discourse. Which raises the question – why is the political discourse in this country so screwed up?”

This placement is one of many in our book publicity campaign for this title. To find out how our publicity services can help spread the word of your book, product or organization, please contact Kathlene Carney at Carney & Associates.

 

The Good Crisis: How Population Stabilization Can Foster a Healthy U.S. Economy

“Birth Dearthers” argue that low birth rates spell economic and social disaster for the United States. However, The Good Crisis: How Population Stabilization Can Foster a Healthy U.S. Economy, edited by John Seager and Lee S. Polansky, effectively debunks this myth.

The Good Crisis argues that we have no shortage of people in our country. The problem is we’re not preparing them to become the highly skilled workers necessary for the jobs of tomorrow, to contribute to innovation and growth in our economy, and to the social security system critics keep warning about.

For example, it’s estimated that two million US manufacturing jobs will go unfilled over the next decade due to a “skills gap.” In addition, there will be great opportunities in the knowledge economy, ranging from health care to information systems to education. Yet we currently have more than 15 million U.S. children trapped in poverty with limited access to quality education. Seager and Polansky suggest we think of them as future doctors, engineers, teachers and entrepreneurs and take steps accordingly.

Backed by extensive research and real-world examples, The Good Crisis presents a path to a more productive, sustainable world including:

• Retraining older people, teaching job skills for today’s economy.

• Ensuring that children have access to better education and healthcare. There are proven links between a quality education, increased productivity, and shared upward mobility.

• Preventing teen pregnancy through peer counseling, comprehensive sex education, and access to birth control. • Welcoming marginal groups into the workforce.

The Good Crisis dispel anxieties about the impact of slowing population growth, and discuss innovative and practical solutions.

John Seager is currently available for media interviews. Please call Kathlene Carney, Carney & Associates publicity services for scheduling and review copies.

News & Observer features Candid Creatures

Photo: A chimpanzee reaches out to touch the camera trap and triggers its motion sensor, taking an apparent selfie. Credit: Badru Mugerwa/ITFC/TEAM Network

RolandKays
Zoologist Roland Kays

The News & Observer ran a marvelous feature about Candid Creatures: How Camera Traps Reveal the Mysteries of Nature, by zoologist Roland Kays (Johns Hopkins University Press) in advance of the Kays’ upcoming author book signing event scheduled for August 16 at Quail Ridge Books in Raleigh, NC.

Correspondent Corbie Hill wrote, “Observing animals in the wild can be tricky; if you can see them, chances are they can see you. Or smell you. Or hear you. Many times, they know you’re coming and vanish. For biologists, this is a big deal. Even if animals get used to you and go back to their business, are they still behaving as they would if no one was there? One solution is camera traps, which are the focus of local zoologist Roland Kays’ new book…” Read more here: http://www.newsobserver.com/entertainment/books/article94338262.html

This placement is one of many in our book publicity campaign for this title. To find out how our publicity services can help spread the word of your book, product or organization, please contact Kathlene Carney at Carney & Associates.

Viewpoints discusses toxic state of public discourse

Viewpoints, a public affairs show that’s syndicated to more than 500 radio stations across the U.S., recently interviewed our client James Hoggan, author of I’m Right and You’re an Idiot: The Toxic State of Public Discourse and How to Clean it Up.

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Here’s an excerpt from the show’s summary: “The presidential primaries this year underlined the sorry state of public discourse in the U.S. Name-calling, bullying, shouting and misinformation took center stage along with the candidates, and it makes you wonder if we’ll ever get back to reasoned, polite discourse on important issues during this election cycle. Our guest wondered too, and he researched the topic of toxic public discourse and why it permeates our political and social communications these days. He also provides some suggestions for advocates and candidates to get their points across without resorting to nastiness and acrimony.”

This interview is one of many on our Radio Media Tour for this title. To find out how our publicity services can help spread the word of your book, product or organization, please contact Kathlene Carney at Carney & Associates.

Gerardo Ceballos on PBS’ The Open Mind

Check out our brilliant client Gerardo Ceballos on the current episode of PBS’ The Open Mind.

Screen Shot 2016-06-10 at 10.06.38 AMFrom the transcript: “Author of The Annihilation of Nature: Human Extinction of Birds and Mammals, Mexican conservationist Gerardo Ceballos joins me to discuss his landmark study of accelerated human-induced species loss. His stunning finding: we’re entering the sixth great extinction of humanity. Wow. A scholar at Stanford University and the University of Mexico’s Institute of Ecology, Ceballos is credited with spearheading the first endangered species act of Mexico. “Humanity has unleashed a massive and escalating assault on all living things,” Ceballos writes, “potentially the worst ecological crisis since the asteroid hit that killed the dinosaurs.”

Ceballos co-authored The Annihilation of Nature with Paul Ehrlich and Anne Ehrlich last fall. A highly-readable, emotive, and hugely important book, three of today’s most distinguished conservationists bring us face-to-face with the Earth’s sixth mass extinction, telling the stories of the birds and mammals we have lost and those that are now on the road to extinction. These tragic tales, coupled with eighty-three colour photographs from the world’s leading nature photographers, display the beauty and biodiversity that humans are squandering.

About the show, “The Open Mind was created and hosted by Richard D. Heffner, American historian, broadcaster, and university professor. Beginning June 2014, The Open Mind continued with a new host, Mr. Heffner’s grandson, Alexander Heffner. The Open Mind as a weekly public affairs program was designed to elicit guests’ insights into the challenges Americans face in a variety of contemporary areas of national concern.

“As host of The Open Mind, Heffner continues its mission to engage viewers, especially a generation of young Americans, through a thoughtful excursion into the world of ideas. In a recent New York Times story, he described his goal to “interrogate ideas” rather than guests furthering a “vision of communications and media serving the public interest. Always true to its roots of nonadversarial conversation, The Open Mind explores ideas of the most compelling writers, technologists, artists, practitioners of law, policy and all realms of public life.”

Carney & Associates provides publicity services for people who improve our work.  Please contact Kathlene Carney to discuss how we can help promote your science or nature book or organization.

Slide Shows Generate Publicity for Photo Books

As traditional book review channels continue to dry up, new opportunities for book publicity appear. One of my favorite ways of publicizing photo books now is to offer slides shows for media sites. Everyone loves beautiful pictures, right? Especially those of cute animals and wildlife. And shrewd editors know those enticing images bring eyeballs to their sites.

Candid Creatures: How Camera Traps Reveal the Mysteries of Nature, an extraordinary book by zoologist Roland Kays (May 15, 2016, Johns Hopkins University Press) is a perfect candidate for this type of publicity campaign. Here are some examples of our coverage for this title so far:

Washington Post
How cameras in the wild have transformed what we know about animals

Science Friday
A Candid Camera for Wildlife

The New York Times
Photographing Wildlife Without a Photographer

The Guardian
Captured! How wild animals really behave – in pictures

Popular Science
10 EMBARRASSING ANIMAL PHOTOS CAPTURED BY CAMERA TRAPS

Discover Magazine
Camera Traps Capture the Lighter Side of Nature

Stay tuned, as we continue to post examples of creative ways to generate publicity in this ever-changing media landscape.  Please contact Kathlene Carney to discuss how Carney & Associates publicity services can help promote your upcoming book.

Photo Credit: TEAM Network and the Brazilian National Institute for Amazonian Research, Manaus, Amazon State, Brazil, from Candid Creatures: How Camera Traps Reveal the Mysteries of Nature