Top of Mind with Julie Rose features Sustainable Nation

BYUradio recently featured our client, leading green urbanist Doug Farr, on their excellent interview program Top of Mind.

Top of Mind is known for smart, informative conversations that go beyond mere headlines and sound bites, so we were thrilled to have our client interviewed by its host, Julie Rose. The show reaches a broad, national audience of 56 million listeners comprised of BYU alumni and people affiliated with Brigham Young University, as well as satellite radio subscribers looking for smart, informative and uplifting radio content.

Julie interviewed Doug about his latest book, Sustainable Nation: Urban Design Patterns for the Future (April 2018, Wiley Press), which asks the question: How can we make the world we want in the least possible time?

For people frustrated by slow government responses to climate change, the book offers dozens of plans that are actionable on an individual and community level. Farr inspires individuals to envision a more sustainable future at a neighborhood level, and work with other neighbors, friends, and community members to make it happen faster than ever before.

Doug and Julie discussed how cities can become more equitable, sustainable, walkable, and liveable one well-designed building and public space at a time. Give the episode a listen at BYUradio’s website!

Are you an author looking for a book publicist, an expert looking for a PR firm, or a small business in need of publicity? Whether you’re looking for a San Francisco book publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

SaveSave

SaveSave

Radio Health Journal Features Jaws

Our clients Paul Ehrlich and Sandra Kahn, DDS were recently featured on Radio Health Journal as part of our national PR campaign for their latest work, JAWS: The Story of a Hidden Epidemic (Stanford University Press).

Radio Health Journal is an energetic, entertaining, highly-produced, contemporary radio magazine that’s syndicated to more than 500 stations.  Each week, Radio Health Journal features interviews with guests that have expertise and real-world experience regarding current issues in health and medicine. This week, they interviewed Professor Ehrlich and Dr. Kahn about the serious medical consequences of humans’ rapidly shrinking jaws.

Host Reed Pence also included a nice write-up on the show’s website:

3.5 million children get braces every year, and many adults live with obstructive sleep apnea. These two complications, along with several others, are all part of an epidemic that began when hunter-gatherers moved to an agricultural environment and lifestyle. Co-authors of the book Jaws: The Story of a Hidden Epidemic, Dr. Paul Ehrlich, Professor Emeritus of Population Studies at Stanford University, and Dr. Sandra Kahn, orthodontist, identify the cause of these problems to be a shrinking jaw.

About 75% of kids have alignment problems with their teeth by the age of 13, and many adults sleep in a CPAP machine to keep their airways free, because their tongue is too big for their jaws. The root of both of these issues is the fact that the jaw is too small and doesn’t get enough exercise. Over time, our diets have become progressively made up of softer foods, mothers don’t breastfeed for three to four years like they used to, and we wean children to soft foods. All of this adds up to a jaw that hasn’t developed well, leading to wisdom teeth, crooked teeth, and sleep apnea later on. Basically, “we’ve brought hunter-gatherer jaws and teeth into a McDonald’s environment,” Dr. Ehrlich says.

JAWS is a breakthrough book that uncovers a serious, mounting public health crisis: the human jaw is shrinking. Crooked teeth and crowded jaws have increased dramatically in recent decades, and research is now linking this change with an epidemic of sleep apnea, high blood pressure, cancer, diabetes, and diminished cognitive ability.

Jaws reveals why this sudden transformation has happened, how it’s impacting our sleep and therefore our health, along with simple, practical steps that parents can take to ensure their child’s jaw develops in a healthy manner.

Are you an author looking for a book publicist, an expert looking for a PR firm, or a small business in need of publicity? Whether you’re looking for a San Francisco book publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

SaveSave

SaveSave

Extraordinary Lessons From U.S. Prison Camps

We’re honored to provide publicity services for Life after Manzanar by Naomi Hirahara and Heather C. Lindquist, and published by Heyday in collaboration with Manzanar History Association.

In 1942, the United States government ordered more than 110,000 men, women, and children of Japanese ancestry to leave their homes, and detained them in remote, military-style camps. Two-thirds of them were born in America. Not one was convicted of espionage or sabotage.

Photo Credit: Toyo Miyatake Studio

Life after Manzanar is a compelling account of this relatively unexamined period, known as the “Resettlement,” and examines the very different directions that these innocent people’s lives went after the war.

Given twenty-five dollars and a one-way bus ticket to make a new life, some ventured east to Denver and Chicago to start over, while others returned to Southern California only to face discrimination and an alarming scarcity of housing and jobs. Hirahara and Lindquist weave new and archival oral histories into an engaging narrative that illuminates the lives of former internees in the postwar era, both in struggle and unlikely triumph.

Readers will appreciate the painstaking efforts that rebuilding required, and will feel inspired by the activism that led to redress and restitution—and that built a community that even now speaks out against other racist agendas.

This April 28th marked the 49th annual pilgrimage to one of ten former prison camps, Manzanar National Historic Site in Southern California, where Naomi and Heather spoke about the dozens of survivors profiled in their book.

The book has extraordinary relevance with contemporary conversations surrounding race, immigration and social justice in the United States, and we could not be more proud to promote such a powerful and important project.

Are you an author looking for a book publicist, an expert looking for a PR firm, or a small business in need of publicity? Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

New Client Spotlight: Sustainable Nation – Urban Design Patterns for the Future

One of the best perks of specializing in sustainability topics is getting to promote experts and ideas that create genuine, positive changes in our world. To that end, we’re honored to be providing publicity services for Sustainable Nation: Urban Design Patterns for the Future, an extraordinary new book by renowned urbanist and architect Douglas Farr (March 2018, Wiley Press).

Douglas Farr, author of Sustainable Nation.
Douglas Farr, author of Sustainable Nation: Urban Design Patterns for the Future.

The highly anticipated follow-up to the acclaimed Sustainable Urbanism, Farr’s new book tackles humanitarian, population, and climate crises by addressing them as three facets of the same interrelated human existential challenge. In compelling prose and stunning imagery, Sustainable Nation poses one big question: how can we make the world we want in the least possible time?

The answer: Help local communities rapidly accelerate the pace of human progress in order to create more equitable and sustainable neighborhoods. The United States has always been a DIY country, and Sustainable Nation argues that individuals are uniquely equipped to make lasting and significant solutions for their communities, and for the planet at large.

Cover of Sustainable Nation: Urban Design Patterns for the Future (Wiley)

Sustainable Nation‘s toolkit includes over 70 urban design patterns from celebrated industry leaders, each offering a different actionable, future-oriented plan to develop key aspects of a neighborhood. At once an urgent call to action and a guidebook for change, Farr’s book is an essential resource for urban designers, planners, and architects, as well as environmentalists and general readers.

Our firm looks forward to providing a national book publicity campaign for such an excellent title.

Are you an expert looking for a publicist, a publicity firm for nonprofits, a PR firm for small business, or an independent book publicist? Carney & Associates specializes in earned media for sustainability topics. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Growing a Better World with Money

Our awesome client Joel Solomon has made it his mission to save the planet, and humanity, with money.

Environmentalists are often unwilling to see wealth as a force for good. In a world where corporate greed has resulted in environmental destruction and financial inequality, some even see it as evil. But Joel explains that, “Money has no values of its own. Money doesn’t account for fairness, justice, or the well-being of the planet. That’s our role, and it’s more crucial than ever that we assume it.”

Joel is a pioneer in the emerging world of mission-driven finance and the author of The Clean Money Revolution: Reinventing Power, Purpose, and Capitalism. He’s also the chair of Renewal Funds, one of the largest mission venture capital firms in North America, investing $98 million in entrepreneurs with green businesses, inventions and social policies.

Joel was recently interviewed on the popular long-running radio show The Visionary Activist Show which airs on KPFA-FM, Berkeley, KPFK-FM, Los Angeles, KFCF-FM, Fresno, and many more stations. (This interview is one of many in our book publicity campaign for Joel’s new book.)

Host Caroline Casey said, “Let all good-hearted people release disdain for wealth, and be willing to direct its swoosh in the desirable direction, to irrigating our Best Dreams… transforming dread into dedication.”

“There’s more than enough money in the world to solve our problems. Whether you’re living paycheck to paycheck or a multimillionaire, there are steps we can all take right now.”

The clean money movement has already begun. Small businesses, entrepreneurs and consumers are increasingly using their money to make the world a better place, and Joel believes that we are on the cusp of one of the largest economic shifts in history . . . impact investing will decide the fate of our planet.

 

 

 

 

 

 

Are you an expert looking for a publicist, a nonprofit looking for a PR firm, or a small business in need of publicity? Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Jaws: The Story of a Hidden Epidemic

Client Spotlight: Jaws – The Story of a Hidden Epidemic

We’re always honored when former clients return for more book publicity services. Today I’d like to highlight an excellent upcoming book from one of our most fascinating clients, Paul R. Ehrlich, whom we have had the honor of working with on many science  and sustainability titles over the years.

Paul Ehrlich has been a household name since the publication of his 1968 bestseller, The Population Bomb. He is currently a Bing Professor of Population Studies Emeritus and President of the Center for Conservation Biology at Stanford University.

Jaws: The Story of a Hidden Epidemic
Jaws: The Story of a Hidden Epidemic

Dr. Ehrlich’s latest title, Jaws: The Story of a Hidden Epidemic  (April 2018, Stanford University Press) is quite different from anything he’s done before. This time he’s teamed up with esteemed orthodontist Sandra Kahn to write a groundbreaking book about a silent epidemic taking place right under our noses:

“Our jaws are getting smaller and our teeth crooked and crowded, creating not only aesthetic challenges but also difficulties with breathing. Modern orthodontics has persuaded us that braces and oral devices can correct these problems. While teeth can certainly be straightened, what about the underlying causes of this rapid shift in oral evolution and the health risks posed by obstructed airways?”

Sandra Kahn and Paul R. Ehrlich are an excellent team: a pioneering orthodontist and a world-renowned evolutionist, respectively, they present the biological, dietary, and cultural changes that have driven us toward this major health challenge. Jaws: The Story of a Hidden Epidemic proposes simple adjustments that can alleviate this developing crisis, as well as a major alternative to orthodontics that promises more significant long-term relief. Jaws will change your life. Every parent should read this book!

Early testimonials are already pouring in:

“Paul Ehrlich is the world’s best-known and most distinguished ecologist, and one of the best known figures in any field of science. Now, teaming up with Sandra Kahn, he offers us his most personal and practical book to date. You’ll discover the widespread consequences of how you carry out such seemingly mundane, automatic, and repetitive acts as breathing, smiling, and sleeping – and how your ways of doing those things affect peoples’ perceptions of you. Read, enjoy, learn, and prepare to be astonished!”

—Jared Diamond, Pulitzer-Prize-winning author of Guns, Germs, and Steel

“Every new parent should chew on this book. Who knew that how we suckle, chew and breathe as an infant can set us off on a course toward serious orthodontic treatment, a life of sleep apnea, cardiovascular problems and sudden death while sleeping? Kahn and Ehrlich clearly and comprehensively describe a hidden epidemic that impairs the health of far too many people, young and old. They explore the causes of the epidemic, and crucially, provide practical advice that helps you prevent the epidemic from affecting your child, or amazingly, how its progress can be reversed in childhood if it has already started.  This book should be in every new Mom’s care package when she leaves the hospital.”

—John Peterson Myers, Ph.D., Chief Scientist, Environmental Health  Sciences, Co-author of Our Stolen Future

Jaws: The Story of a Hidden Epidemic is a well-researched book providing unique overview and insight in to a health care problem frequently overlooked by child health care professionals.  Sleep is likely as important to health and well-being as food, but receives little attention.  This book is an important read for all professionals who care for children.  It also asks questions for possible future research in the field of pediatric obstructive sleep disordered breathing.”

—Stephen H. Sheldon, D.O., F.A.A.P.,
Professor of Pediatrics & Neurology,
Northwestern University Feinberg School of Medicine,
Director, Sleep Medicine Center, Ann and Robert H. Lurie Children’s Hospital of Chicago

Are you an expert looking for a publicist, a publicity firm for nonprofits, a PR firm for small business, or an independent book publicist? Carney & Associates specializes in science pr and sustainability topics. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

SaveSave

SaveSave

SaveSave

SaveSave

Astronomer Andrew Fraknoi and the All American Eclipse

On August 21, for the first time in forty years, 500 million people across the United States can witness a spectacular total solar eclipse. Known as the All American Eclipse, this extraordinary event is expected to attract visitors from around the world.

Our client, celebrated astronomer and eclipse expert Andrew Fraknoi, is part of the Eclipse Task Force that’s helping government officials prepare for extreme gridlock and necessary porta-potties, water, and food supplies. In addition, he recently helped persuade Google and the Moore Foundation to donate 2 million eclipse glasses to public libraries across the United States.

His latest book, When the Sun Goes Dark, is a fun, beautifully illustrated guide that helps families teach their children about the eclipse, and was recently featured on Space.com. In a fascinating interview, he stressed the importance of training “intermediary educators,” or members of the public who can go on to teach other members of the public, in making scientific knowledge more widespread:

“We’ve spent quite a bit of time over our careers in astronomy education training intermediaries,” Fraknoi said. “We’ve always thought about who exactly it is that does education and how we can get to [them].”

It’s important to reach grandparents and other informal educators because, according to Fraknoi, they have resources available to them, such as time, to learn about the science. “When the Sun Goes Dark” offers examples of ways to explain solar eclipse science, which informal educators can then use themselves to teach family and friends, Fraknoi said.

He goes on to explain that the upcoming eclipse will provide the perfect opportunity to get young astronomers started on a lifetime of learning:

“If you want kids at an early age to be thinking about astronomy, the most accessible object in the night sky is, of course, the moon, [because] it is dramatic.”

Stargazers have a lot to look forward on August 21st. Be sure to check out Fraknoi’s free booklet describing the eclipse in everyday language.

This interview is part of our comprehensive publicity campaign for When the Sun Goes Dark. Are you an expert looking for a publicist, a publicity firm for nonprofits, a PR firm for small business, or an independent book publicist? Carney & Associates specializes in science pr and sustainability topics. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

The Vegetarian’s Guide to Eating Meat

“Food can be about security, guilt, climate, the future we choose, and who we are. And just when we know the green goal of food correctness, I get this head-bender in the mail: ‘The Vegetarian’s Guide to Eating Meat – a Young Woman’s Search for Ethical Food.”  That awesome description is from radio host Alex Smith, describing our client’s new book in his blog at Radio Ecoshock.

Radio Ecoshock is a popular long-running program that’s syndicated to 94+ radio stations in the U.S. and Canada.

“The author is Professor Marissa Landrigan from the University of Pittsburgh,” he continued.  “She’s an engaging American writer whose essays appear in the The Atlantic, Salon, Guernica, and Orion magazines.”

Alex interviewed Marissa recently for his show, where they discussed her  journey from vegetarian PETA activist to blood-and-guts-eating omnivore.

Going “against the green stream,” she describes eating ethically is far from simple—and cutting out meat is not always the answer. Marissa criss-crossed the U.S. to get closer to the source of her food, eventually even visiting a slaughterhouse, and hunting elk. She came to realize that the most ethical way of eating was to know her food—whether meat or vegetable—and prepare it herself, on her own terms, to eat with family and friends.

In her book, Marissa also covers the humane treatment of animals, labor rights, global poverty, and how she made the transition to cooking local, sustainable, affordable recipes.

Many thanks for Alex for having Marissa on his show, it was most appreciated!

This interview is part of our comprehensive publicity campaign for The Vegetarian’s Guide to Eating Meat. Are you looking for a publicist, a publicity firm for nonprofits, a PR firm for small business, or an independent book publicist? Carney & Associates specializes in science pr and sustainability topics. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Dr. Nwando Olayiwola Saves Her Lyft Driver’s Life

Still frame of Dr. Nwando Olayiwola on ABC 7 News

 

My admiration for client Dr. Nwando Olayiwola increases every day! An award-winning physician and assistant professor at the University of California San Francisco, Dr. Olayiwola recently made headlines by saving the life of her Lyft driver:

As I watched and him becoming increasingly uncomfortable, miles away from my home in busy nighttime traffic on a large highway, I insisted that he pull over. I told him, “this is dangerous, you’re in pain. Pull over and let me get some help.”

By the time he pulled over onto the shoulder of the highway, he was clenching his right fist to his chest, writhing in pain, sweating, opening all of the windows and gasping for air.  OH MY GOD, I thought to myself, this guy is having an MI (myocardial infarction/heart attack).   As a doctor, I recognized the symptoms immediately and took swift action. But I had so many immediate thoughts! What if another passenger had not
recognized these symptoms? What if he was still driving on the road? What if we were not able to pull over?

Thanks to her quick thinking and expertise, Dr. Olayiwola correctly diagnosed the heart attack and kept the man calm and awake until emergency services arrived.

Her story was also picked up by ABC 7 News, and they were even able to interview the Lyft driver she saved.

MWPs are the MVPs! Dr. Nwando Olayiwola - Carney & Associates publicity services

As founder of Inspire Health Solutions, LLC,  Dr. Olayiwola launched a nationwide series of conferences designed to empower and celebrate minority women professionals called Minority Women Professionals: MWPs are MVPsI’m honored to be providing publicity services for the conferences, which are based on her incredible book behind the movement, MWPs are MVPs!: Ten Essential Ingredients in the Secret Sauce of the MWPs.  She is a renowned speaker and leader in primary care innovation, dedicated to developing solutions for the intersection of healthcare and technology.

As a matter of fact, Dr. Olayiwola’s Lyft driver was taking her home from a conference where she presented ways that technology can provide patients with faster access to specialty care. The connection was not lost on her! Dr. Olayiwola writes:

We spend a lot of time in primary care trying to get people to come into the “doctor’s office”, and this experience challenged me to really think….what is the “doctor’s office”?  As this story unfolded today, I have found out so much more about my Lyft driver turned patient turned friend. He did indeed have cardiac problems and an abnormal heart rhythm, and had been having chest pain for a few weeks, which he did not address because, as an immigrant from the Middle East with a wife and young child, he needed to work and support his family, he had poor communication from his doctor and some specialty care fell through the cracks, and he had a limited health plan that didn’t cover much anyway.

He worked day in and out to provide for his family, and, frankly, the “doctor’s office” was right there, in his car, where he needed it most. Reflecting on my experience at HIMSS and the intersection of healthcare and technology, with compassion at the core, I really wonder, what do we need to be doing in healthcare to truly make it authentically patient-centered, meet people where they are, and allow for incredible advances in healthcare and technology to impact people like my Lyft driver?  Could we be using Lyft to save lives? Could Lyft now become the “doctor’s office” that people really need? Could this marriage between healthcare and tech be more fruitful than it is?

It’s an amazing story, and I encourage everyone to read Dr. Olayiwola’s full account of the lifesaving Lyft drive over at her blog.

Are you an indie or traditionally published author looking for a publicist? Carney & Associates specializes in traditional, digital and social media for authors, experts, products and services. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Promote or Perish — Book Promotion Tips at The Writer’s Place

As a publicist, I often get phone calls from authors lamenting, “My publisher did nothing to promote my book.” Unfortunately, the new reality is that publishers often lack the resources to run comprehensive campaigns for every title. Whether your book is indie or traditionally published, today’s authors are expected to handle the majority of the promotion themselves.

I was recently honored to provide a guest post for The Writer’s Place entitled Promote or Perish — Book Promotion Tips. Hosted by professional writer Nancy Christie, The Writer’s Place is “Where writers share their tips, thoughts and observations on writing and the writing life, and toss in their “two cents” on the topic of the month!”

Here are a few book promotion tips from the post:

“Promotional activities an author might accomplish on her own include creating a website, writing guest posts for book blogs, building up that social media following, participating in book festivals, and speaking at bookstores, libraries, universities, cafés, community centers, and other venues that host readings.

“When it comes to traditional and digital media coverage, I’ve found authors get the best results when they hire a professional publicist. Opportunities at traditional outlets like newspapers, magazines, and TV have decreased considerably, while at the same time the number of books being published has exploded. So the competition is fierce for a small number of slots, especially for independently published books.

“In addition to having personal relationships with many journalists…publicists know how to research new contacts for your specific book, and can present it professionally with newsworthy angles.

“Many authors… don’t understand that their book isn’t news in and of itself — it needs to be positioned in a way that’s relevant to the journalists’ needs.

“Whether you’re on your first book or your fifth, there is one guarantee: without adequate promotion, it’s destined for obscurity. The good news is that you can get to work right away!”

Promote or Perish — Book Promotion Tips: Guest Post by Kathlene Carney

Are you an indie or traditionally published author looking for a publicist? Carney & Associates specializes in traditional, digital and social media for authors, experts, products and services. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.