Photo of Vish Chatterji

The Business Casual Yogi – National Publicity Campaign

We’re excited to announce that Carney & Associates is representing Vish Chatterji, executive coach and co-author of The Business Casual Yogi —Take Charge of Your Body, Mind, and Career (Mandala Publishing). We’ll be conducting a national publicity campaign targeting business and leadership radio, podcasts, online magazines and news sites.

“Business meets spirituality” is emerging as a top leadership trend for 2020 and Vish, his book, and his coaching practice are on the cutting edge. Vish recently gave a presentation at UC Berkeleyentitled The Way of the Yogi: Ancient Wisdom for Modern Leaders, and his talk was attended by executives from Adobe, Google, Apple, Salesforce, and AT&T. Another recent conference on wellness and consciousness included executives from Walmart, Google, J.B. Hunt transport, Blue Cross Blue Shield, and Tyson Foods, addressing corporate mental health and wellbeing.

Yoga–beyond its physical postures—is now being used to help people attain career success in a balanced and healthy way.

“The yoga system belongs squarely in the workplace,” says Vish. “It’s a remarkable system of philosophy, techniques, healing, and guidance that can unlock great creativity, innovation, and leadership—all through an accessible practice that doesn’t require spandex, studios, gymnastic abilities, or punch cards.”

Business and yoga may seem incompatible at first, but most working people are regularly searching for ways to improve themselves and their lives. For twenty years, Vish was a successful professional, rising through the ranks to higher levels of income, responsibility, and mind-numbing stress.

In the midst of that life, he found the physical and philosophical system of yoga—disciplines beyond just the poses—to be the most powerful set of practical tools to attain calm, focus, and career success in a balanced and healthy way.

Vish now coaches business leaders in this East-meets-West approach to help more of their greatness show up at work.

The Business Casual Yogi is filled with physical and mental exercises, personalized guides for diet and lifestyle, and tools such as mindfulness, Ayurvedic analysis, meditation and breathing exercises, to help readers attain greater happiness, balance, and success.

Our national publicity campaign going very well and Vish is already receiving acclaim from the media and readers alike. For example:

RECENT COVERAGE
Inc.
Forbes
Thrive

SAMPLE PRAISE
“The teachings of The Business Casual Yogi have helped me become a better person and leader. We all know the “what”—that yoga is good for us. For an engineer like me, I needed the “why” and the “how.” This book illustrates that and helps create a roadmap to achieve balance between body, mind, and career success.”
–– Tuhin Halder, Vice President of Finance & Operations, Comcast Corporation

“The authors beautifully blend practical and spiritual advice on how to be our best, whole selves. This book is packed with wisdom and is a must-read for my teams.”
–– Kahla Broussard, Vice President of Retail Operations, Sephora

“A thoroughly enjoyable read. As a business professional, who has not had much experience in yoga, I was curious to learn the connection.  Ultimately, The Business Casual Yogi, delivers on its promise of helping one take charge of mind, body and career!”
–– Erik Moreno, Executive Vice President, Corporate Development and M&A at Sony Pictures Entertainment

BIO
Vish Chatterji is an accomplished business leader turned executive coach with a twenty-year business track record spanning multiple industries. In parallel, he has studied and practiced yoga, meditation and Ayurveda (mind-body medicine). Vish coaches business leaders enabling more of their greatness to show up at work. Vish holds a bachelor’s degree in mechanical engineering from Northwestern University and a master’s of business administration from the University of Michigan. Vish is a certified executive coach, yoga teacher, meditation instructor and Vedic counselor.

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