With the human-caused “sixth extinction” receiving increasing attention in media coverage of climate change and the environment, I was honored to handle the publicity campaign for TheANNIHILATION OF NATURE: Human Extinction of Birds and Mammals, by Gerardo Ceballos, Paul Ehrlich and Anne Ehrlich, and published the Johns Hopkins University Press.
The authors bring enormous credibility and passion to the topic: Gerardo Ceballos is one of the world’s leading ecologists and professor at the Institute of Ecology at National Autonomous University of Mexico. Anne H. Ehrlich is a senior research scientist emeritus at Stanford University. Paul R. Ehrlich is the Bing Professor of Population Studies and the president of the Center for Conservation Biology at Stanford University.
Our planet is now in the midst of its sixth mass extinction of plants and animals . We’re currently experiencing the highest amount of species die-offs since the loss of the dinosaurs 65 million years ago. Although extinction is a natural phenomenon, it occurs at a natural “background” rate of about one to five species per year. Scientists estimate we’re now losing species at 1,000 to 10,000 times that, with dozens going extinct every day.
During our book publicity campaign, the authors explained these dynamics but their emphasis was inevitably on the heartbreaking and unavoidable evidence that this extinction is human-caused and increasing.
In The Annihilation of Nature, wonderful photography presents the amazing animals and environments that are under assault. Extraordinary full-spread photographs introduce each chapter. The effect, not quite celebratory, not quite elegiac, is just right in conveying how high are the stakes and how vital the message.
Our PR campaign was a great success. The book was reviewed everywhere from the Chicago Tribune, Huffington Post, and the Los Angeles Review of Books to Salon.com, Science News, Bioscience, and Photo Review. Paul ‘s interviews aired on more than 1500 radio stations across the U.S. and Canada.
All royalties for this title go to the Navjot Sodhi Fund at the Rocky Mountain Biological Laboratory, which supports the work of young conservation biologists.
At Carney & Associates, we are proud to specialize in publicity campaigns for nature, the environment, climate change, biodiversity, food scarcity, and other sustainability issues.
Please contact me for a free consultation to discuss how our public relations services can help with your publicity needs.