Client Spotlight: catstudio

I’m thrilled to be providing publicity services for one of my favorite home decor companies. Catstudio, famous for their whimsically illustrated, geography-inspired home and gift products, is celebrating its 20th anniversary in 2020, and they hired us to help spread the word.

Carmel and Terrell in PillowsFounders Carmel and Terrell Swan say their success weaves their love of world cultures, travel, and art into decorative textiles inspired by vintage souvenir pillows of the 30s and 40s.

Geography Collection

Juxtaposing local kitsch icons and historical monuments, each piece of artwork is hand-drawn and created with an insider’s perspective. They work with residents, mayors, friends, business owners, and customers, to create designs that locals can proudly display in their home, and visitors will cherish as keepsakes.

America PillowCatstudio’s colorful, uplifting geography pillows are hand-embroidered, made from organic cotton, and it takes over 40 hours to embroider just one. They have developed a cult-like following, and retailers report that fans include celebrities such as Leonardo DiCaprio, Julia Roberts, Martha Stewart, Lionel Ritchie, and Taylor Swift.

Alongside catstudio’s 20th anniversary, Glitterati Editions published Pillow Geography: Dreaming Across America, a stunning coffee table book celebrating their pillows’ status as fine art objects, not just home furnishings or decorations.

Collegiate Collection

While New York City, Texas, and California geography pillows continue to top catstudio’s bestseller list, their new Collegiate Collection is the fastest growing. Capturing the essence of each school, campus, and college community by working one-on-one with every school’s licensing department, the collection delights everyone from incoming freshman to athletic fans and far-flung alumni. Their original art embodies the spirit and uniqueness of each school – the architecture, education, sports, history, and traditions.

Plus a percentage of each purchase is donated back to each respective school – funding scholarships, student activities, or recreational programs.

Catstudio glassware

Glasses, Towels, Pouches and more…

Catstudio’s original artwork is also featured on glassware, dish towels, woven pouches, thermal bottles,  fine art prints, and more. This year, they also launched an exciting new modern astrology collection, a beach and travel towel collection made from recycled plastic bottles, collegiate collection fine art prints, and stainless steel thermal tumblers.

Globetrotting Swans

Now based in Petaluma, CA, Carmel is a native of Hawaii who grew up a globetrotter, visiting Canada, Mexico, Europe, and Asia, with frequent trips to the Continental US, by the age of 18. Settling down in Los Angeles after studying art in college, she initially pursued a career with the recording companies, Arista and CBS.

catstudio print and pillowTerrell was born in California and grew up in Texas and Mississippi before setting off on thrilling adventures around the globe. Channeling the sense of fearlessness he had― riding camels and elephants and catching old steam engine trains―into an entrepreneurial spirit, he opened Houston’s trend-setting fashion boutique Cotton Club in 1982, and in 1989, he and Carmel created Swan Magic, a women’s apparel company in Petaluma.

Catstudio is located at 1340 Industrial Avenue, Suite A in Petaluma, CA 94952, and can be found online at www.catstudio.com.

Here’s an example of the coverage our publicity services have generated during catstudio’s national PR campaign so far: Petaluma’s Catstudio makes products that evoke nostalgia and a sense of home.

Are You Looking for a Publicist? Contact Us!

Free Custom Media List for Your COVID19 News

Carney & Associates will build a free custom media list for any expert, author, and/or business with legitimate COVID19 news to distribute.

Let’s face it, it’s been a rough few weeks. However, our spirits are buoyed by stories of businesses and individuals who are using their resources and abilities to help out––textile companies are sewing masks, breweries are making hand sanitizers, yoga studios are offering classes via Facebook Live, curriculum companies are offering online resources for teachers, authors are releasing ebooks for free, hair stylists are offering do-at-home touch-up kits, speakers are providing free motivational webinars, etc.

Here in our office, we don’t have pharmaceutical grade ethanol to turn into germ killing products, so we racked our brains to come up with another way our business can give back to our communities.

And then it hit us. We are a PR firm. We can provide PR services! If you have valuable aid, products or services that you are providing during this crisis, we want to help you publicize that information. And so, until April 15, Carney & Associates will build a FREE custom media list for any expert, author, or business with legitimate COVID-19 news to distribute.

Please note that this free list is only for COVID-19 related news, and not for promotional or brand building press releases. If you or your business are donating supplies, skills, or services to others, we would be honored to volunteer our time to research and build a list of media contacts to help get your story heard.

If you need help crafting a proper press release, you can find many excellent tutorials online. Here’s a great one from Class: PR. If you still need professional help, we’re available to assist.

Please be reasonable and sensitive. Are you providing goods, services, or advice that can help others during this crisis? Can you add authentic, helpful, compassionate, and valuable information to the media conversation about the pandemic? If so, contact us!

If not, we advise you to reconsider. This is not the time for tone-deaf, self-serving messages. Newsrooms are reporting on life or death scenarios. If they receive a frivolous or exploitative email shoehorning coronavirus concerns into a release about tooth-whitening strips, the only way they will publish your press release is in a mocking tweet.

So if you have legitimate COVID-19 news or services to distribute, we would love to build a FREE, customized media list for you. Please reach out anytime now through April 15, 2020.

WAMC radio logo

Comedian Jessica Holmes on National Radio 51%

Our fabulous client, comedian and motivational speaker Jessica Holmes was recently featured on national radio show 51% to discuss her battles with depression.

Jessica has opened for comedians like Jerry Seinfeld, Leslie Nielsen, and Ellen DeGeneres, as well as hosted events for such visionaries as Deepak Chopra, Tony Robbins, and Oprah Winfrey.

Jessica Holmes

Recently Jessica has become an advocate for women’s mental health. After battling both post-partum depression and “regular, run-of-the-mill garden-variety depression” (her words), she became a Life and Career Coach, and now tours regularly on motivational speaking circuits in addition to her work as an in-demand comedian. She has performed wellness keynotes for such companies as 3M, Allergan, Carstar, Deloitte, Genworth, Atlific Hotels, and Habitat for Humanity. 

Above all, Jessica urges communities to de-stigmatize mental health, and offers a healing message for all: when we acknowledge the inherent humor of our human condition, we can begin to accept ourselves for who we truly are—jokes, junk-food and all.

About 51%: In America, women make up more than half the population. Worldwide, women are expected to outnumber men within the next fifty years – and every issue we face is one that affects us all. Whether it’s the environment, health, our children, politics or the arts, there’s a women’s perspective, and 51% is a national radio show dedicated to that viewpoint.

The program originates at WAMC Northeast Pubic Radio and airs throughout the U.S. on public and community radio stations, some ABC Radio Network stations, Armed Forces Radio stations around the world, on the internet, and as a podcast.

Are you looking for a PR firm for your business, practice, products or books? Whether you’re looking for a San Francisco publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Natural Practitioner Features Bauman College Faculty

Natural Practitioner magazine featured our client Bauman College several times this year. Their editors came to trust Bauman College’s faculty as valuable news sources, available to provide expert commentary for their health and nutrition articles.

Bauman College, located in Berkeley and Penngrove, CA, is at the forefront of the holistic health movement. Their renowned Nutrition Consultant and Natural Chef programs are grounded in a scientific, evidence-based approach to nutrition, and they were some of the first in the world to develop and champion ideas now widely accepted in the whole foods movement.

Natural Practitioner is an industry trade magazine specifically for natural and alternative health care professionals, therefore a key target for Bauman College’s demographic.

In the June/July 2019 issue of Natural Practitioner Madeleine Buchanan, nutrition curriculum researcher with Bauman College, was quoted extensively in an article about pain management entitled, Toppling the Reign of Pain.

In the same issue, Jodi Friedlander, curriculum researcher, writer and editor at Bauman College, was featured throughout an article entitled Righting the Ship of Weight Management. In addition to discussing the science behind weight gain, Friedlander also discussed Bauman College’s Eating for Health program.

Bauman College was featured in other issues as well. This is another example of how building strong relationships with the media benefits both the journalist and the client. Journalists know they can trust our clients for accurate, professional information on short notice with a fast turnaround, and in turn our clients receive valuable third-party endorsements which builds authority, awareness and recognition for their institution, product, book, or practice.

Are you looking for a PR firm for your business, practice, products or books? Whether you’re looking for a San Francisco publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

 

 

 

Forbes Features Ara the Star Engineer

Many thanks to Amy Blankson for featuring Komal Singh, author of Ara the Star Engineer (Page Two Books), in her recent Forbes article about role models inspiring girls to study STEM.

“Having positive female STEM role models in mainstream media is a gift that has been decades in the making,” writes Amy.  “For women of Generation X and even part of the Millennial Generation, female role models in science were few and far between.”

With women only making up 25% of the STEM workforce, positive female role models are more important than ever. And not just for young professionals–a heartbreaking study shows that girls start doubting their STEM intelligence by age 6. Enter Komal:

Komal Singh, a program manager in engineering at Google and a mother of two . . . was shocked when her four-year-old daughter announced, “Engineers are boys!” Singh and fellow female Google engineers decided to volunteer their spare time to start changing this dynamic. They wrote Ara the Star Engineer, a first-of-its-kind picture book that features real-life engineering trailblazers from diverse backgrounds with the goal of inspiring girls and children of color to explore STEM.

The book inspires kids – especially girls and children of color – to explore STEM (science, technology, engineering and mathematics) as it follows a 6-year old girl, Ara, on a quest to build an algorithm to solve a big problem.

During her adventure, Ara is helped by a diverse set of real-life women engineering leaders of color — a Tenacious Troubleshooter, Code Commander, Prolific Problem Solver, Intrepid Innovator. The book teaches basic problem solving & computer science concepts  in a whimsical manner along the way. Ara also includes an attached mini-booklet with a deeper tech dive, as well as online activity sheets with hands-on tech activities.

All profits from the book sales will be donated to charities encouraging women’s and girls’ participation in STEM fields. This book is not an official Google product but a grassroots, passion project of Google employees in their personal capacity striving for an equitable future for all girls.

 

Are you an author looking for a book publicist, an expert looking for a PR firm, or a small business in need of publicity? Whether you’re looking for a San Francisco book publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

The Once and Future Forest

In commemoration of the 100th anniversary of Save the Redwoods League, we are proud to be representing The Once and Future Forest: California’s Iconic Redwoods (Heyday, October 2018), a stunning book that showcases both the grandeur of the redwood ecosystems that sustain California and the deep love they have engendered in scientists, writers, artists and the general public.

 At the heart of this celebration are five new essays by Gary Ferguson, David Harris, Meg Lowman, Greg Sarris and David Rains Wallace. These pieces discuss a multitude of topics, including the fascinating science of redwoods, the League’s history of redwoods conservation and the big trees’ significance to indigenous cultures.

 What unites the essays, aside from their theme, is their sense of awe.

 “When mature and well stocked with four-hundred-year-olds,” writes Harris, “Redwood groves are typically canopied, casting the forest floor in perpetual shade and capturing an airy, cathedral emptiness between the bottom and the top. That enormous space—with patches of light filtering through its ceiling and drifting earthward like leaves on a stream—explains why a visit to an old-growth redwood grove, even in a park, is often considered a spiritual experience of the first order.” 

The essays and accompanying extraordinary photographs will inspire readers to protect these majestic beings and to look for a more ecologically informed future.

“In 1850, California was host to more than two million acres of full-fledged old-growth primeval sempervirens forest, including hundred-year-old juveniles, four-hundred-year-old adults, and thousand-year-old elders who had sprouted around the time the New Testament was being written,” Harris continues. “Then commenced some hundred and fifty years of cutting, sawing, and felling old-growth coast redwood. Today, a little more than a hundred thousand acres of virgin forest remains, merely 5 percent of old-growth sempervirens, and we are left––lining up at Muir Woods, Redwood Creek, Rockefeller Forest, and the Avenue of the Giants—to try to recognize and account for that which is now irretrievably diminished or lost to us, and to all our children from here on, or for at least a thousand years.”

 While today, under the direction of president and CEO Sam Hodder, Save the Redwoods League remains thoroughly committed to conservation, its work has blossomed to include the critical restoration of the extraordinary forests we have lost and the protection of the resilient landscape that has fostered these giants across millennia.

 “With the past at heart and our vision for the future of these forests in mind, we know that one hundred years is just the beginning of the League’s work to save the redwoods,” says Hodder. “The captivating essays gathered in this collection draw on history, science, inspiration, and identity to convey the remarkable story of redwoods in California, to offer a glimpse into their future, and to reflect the urgency of our vision to heal these forests and keep them on a path toward recovery and resilience.”

Steve Wasserman, publisher and executive director of Heyday added, “Heyday is honored to act as midwife to the birth of this remarkable book, a paean to the hundred-year effort by the Save the Redwoods League to preserve, cherish, and understand a sublime species whose palpable astonishments have bedazzled generations before us–and, we trust, generations to come.”

The Once and Future Forest is a luxurious objet d’art: protected by a foil-embossed slipcase, this oversized clothbound hardcover is constructed of premium materials and features over 175 full-color images. A percentage of its sales will go to support the League’s protection of the redwoods.

As California natives who grew up alongside the Coastal redwood forests, we are thrilled to be promoting this extraordinary book and its worthy cause.

Are you an author looking for a book publicist, an expert looking for a PR firm, or a small business in need of publicity? Whether you’re looking for a San Francisco book publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

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Growing a Better World with Money

Our awesome client Joel Solomon has made it his mission to save the planet, and humanity, with money.

Environmentalists are often unwilling to see wealth as a force for good. In a world where corporate greed has resulted in environmental destruction and financial inequality, some even see it as evil. But Joel explains that, “Money has no values of its own. Money doesn’t account for fairness, justice, or the well-being of the planet. That’s our role, and it’s more crucial than ever that we assume it.”

Joel is a pioneer in the emerging world of mission-driven finance and the author of The Clean Money Revolution: Reinventing Power, Purpose, and Capitalism. He’s also the chair of Renewal Funds, one of the largest mission venture capital firms in North America, investing $98 million in entrepreneurs with green businesses, inventions and social policies.

Joel was recently interviewed on the popular long-running radio show The Visionary Activist Show which airs on KPFA-FM, Berkeley, KPFK-FM, Los Angeles, KFCF-FM, Fresno, and many more stations. (This interview is one of many in our book publicity campaign for Joel’s new book.)

Host Caroline Casey said, “Let all good-hearted people release disdain for wealth, and be willing to direct its swoosh in the desirable direction, to irrigating our Best Dreams… transforming dread into dedication.”

“There’s more than enough money in the world to solve our problems. Whether you’re living paycheck to paycheck or a multimillionaire, there are steps we can all take right now.”

The clean money movement has already begun. Small businesses, entrepreneurs and consumers are increasingly using their money to make the world a better place, and Joel believes that we are on the cusp of one of the largest economic shifts in history . . . impact investing will decide the fate of our planet.

 

 

 

 

 

 

Are you an expert looking for a publicist, a nonprofit looking for a PR firm, or a small business in need of publicity? Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Carney PR Book Publicity Tips

Our Mantras Featured in the Wall Street Journal

Friends and family know that I’m a big fan of affirmations, so I was happy for the opportunity to share one of my favorites for a recent Wall Street Journal article, “One Habit to Make You Happier Today.”

Mark Leary, a professor of psychology and neuroscience at Duke University, repeatedly tells himself “I’m OK right now” when he’s worried about something in the future, such as the results of a medical test. Irwin Weinberg, a 69-year-old retired quality management consultant in Boca Raton, Fla., tells himself “QTL” (which stands for “Quality Time Left”) in difficult times, including when his wife was terminally ill last year, to remind himself not to waste time thinking about the negative and to focus on what makes him happy. Kathlene Carney, 55, a publicist in Point Richmond, Calif., begins repeating “good things always happen to me and good things always happen through me” as soon she feels a downward cycle of negative thinking coming on, whether it is prompted by work stress or worrying about global unrest.

The article by Elizabeth Bernstein includes a series of tips from psychologists and neuroscientists about how to create a mantra that will help lower cortisol levels and create new neural pathways in your brain. Our client Dr. Paul DePompo was among the experts quoted, offering this advice:

Make sure it is positive. But not unbelievable. “If it’s too positive, it can feel hokey—‘I’m good enough, smart enough and people like me,’” says Paul DePompo, a psychologist in Newport Beach, Calif. For example, telling yourself all is well when it clearly isn’t may not help. “Mantras that help build a healthy brain long-term are based in truth, logic and helpfulness,” Dr. DePompo says.

 

I highly encourage you to check out the entire article for excellent, simple advice about how to start improving your mood and mental well being starting today!

Are you looking for a publicist, a publicity firm for nonprofits, a PR firm for small business, or an independent book publicist? Carney & Associates specializes in personal development. Please contact Kathlene Carney for a free consultation to find out how our publicity services and book publicity tips can contribute to your success.

Canada’s Largest Show Features Dr. Paul Blanc

Canada’s most-listened to radio show The Current featured a fascinating interview with Paul D. Blanc, M.D. today. Hosted by Anna Maria Tremonti, one of Canada’s most trusted journalists, The Current airs weekday mornings across their country over the Canadian Broadcasting Corp. (CBC), and is heard across the U.S. on SiriusXM.

Here’s an excerpt from their summary:

For well over a century, viscose rayon has been used to make clothes, tires, cellophane and everyday kitchen sponges.

It was hailed as a wondrous new product when first introduced — but what most people didn’t know is how deadly manufacturing rayon was for the factory workers.

It’s an industrial hazard whose egregious history ranks up there with asbestos, lead and mercury, according to author Paul Blanc.

In his new book Fake Silk: The Lethal History of Viscose Rayon (published by Yale University Press), Blanc, who is also a University of California professor of medicine, looks at how the manufacturing of viscose rayon served as a death sentence for many industry workers.

“There was a famous rubber factory where they put bars on the second story windows because so many workers had a tendency to jump out and kill themselves,” he tells The Current’s guest host Laura Lynch.

The key ingredient in the making of viscose is a molecule called carbon disulfide — a molecule so insidiously toxic that it devastated the minds and bodies of factory workers for more than a century.

Blanc says that occupational health and multinational corporations were aware of the dangers, but motivated by huge profits, failed to act.

“It was pretty easy to recognize the toxic effects early on because it makes workers insane. They found that about 30 per cent of the workers that they investigated showed signs of serious poisoning.”

But when it comes to the health impact on consumers, Blanc says there is none.

“Which is why … it’s gone on as long. Because when consumers aren’t affected, there’s not very much impetus for outrage if it’s just the poor people making it that suffer.”

Blanc says the fabric continues to this day to be “greenwashed” as an eco-friendly product.

“They omit entirely the fact that you can’t make the product without this toxic chemical. So it’s really a ‘greenwashing’ of the most diabolical sort.”

Listen to the full conversation HERE.

This interview is part of our comprehensive publicity campaign for Fake Silk. Are you looking for a publicist, a publicity firm for nonprofits, a PR firm for small business, or an independent book publicist? Carney & Associates specializes in science pr and sustainability topics. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

 

The Atlantic Features “Fake Silk”

In The Atlantic, James Hamblin recently wrote a fascinating feature about FAKE SILK: The Lethal History of Viscose Rayon by Paul David Blanc, M.D.

Here’s an excerpt from “The Buried Story of Male Hysteria: When men actually began to be diagnosed as ‘hysterics,’ doctors searched for a cause. They found a chemical that may be on the rise again today.”

When a raving 27-year-old man was committed to Hudson River State Hospital for the Insane in April of 1887, no one thought much of it.

But 12 days later, another man arrived at the door in much the same incoherent condition. When the men regained awareness and could be interrogated, it turned out that they worked in the same nearby rubber factory.

That summer, a third man was brought to the hospital, where he was described as “in a condition of great mental excitement, disturbing the neighborhood by loud noises and violent praying.” He, too, turned out to be a co-worker.

The chief of the Nervous Department at New York’s College of Physicians and Surgeons at the time was Frederick Peterson. He knew these three cases couldn’t be a coincidence, so he set out interrogating the workers on the nature of their jobs. As he suspected, the men had all inhaled a chemical in the factory’s air: carbon disulfide.

Peterson had heard of carbon-disulfide insanity in Europe, so he alerted his colleagues in The Boston Medical and Surgical Journal (now known as The New England Journal of Medicine) that the problem had come to America. In England, the new term “gassed” had arisen, defined in the Liverpool Daily Post as “the term used in the India rubber business, and it meant dazed.” The British physician Thomas Oliver had recalled watching as people working in rubber factories left after their shifts and “simply staggered home,” apart from themselves. The effect could be deadly. “Some of them have become the victims of acute insanity,” Oliver wrote, “and in their frenzy have precipitated themselves from the top rooms of the factory to the ground.”

This article is part of our comprehensive publicity campaign for Fake Silk. Are you looking for a publicist, a publicity firm for nonprofits, a PR firm for small business, or an independent book publicist? Carney & Associates specializes in science pr and sustainability topics. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.