“Having positive female STEM role models in mainstream media is a gift that has been decades in the making,” writes Amy. “For women of Generation X and even part of the Millennial Generation, female role models in science were few and far between.”
With women only making up 25% of the STEM workforce, positive female role models are more important than ever. And not just for young professionals–a heartbreaking study shows that girls start doubting their STEM intelligence by age 6. Enter Komal:
Komal Singh, a program manager in engineering at Google and a mother of two . . . was shocked when her four-year-old daughter announced, “Engineers are boys!” Singh and fellow female Google engineers decided to volunteer their spare time to start changing this dynamic. They wrote Ara the Star Engineer, a first-of-its-kind picture book that features real-life engineering trailblazers from diverse backgrounds with the goal of inspiring girls and children of color to explore STEM.
The book inspires kids – especially girls and children of color – to explore STEM (science, technology, engineering and mathematics) as it follows a 6-year old girl, Ara, on a quest to build an algorithm to solve a big problem.
During her adventure, Ara is helped by a diverse set of real-life women engineering leaders of color — a Tenacious Troubleshooter, Code Commander, Prolific Problem Solver, Intrepid Innovator. The book teaches basic problem solving & computer science concepts in a whimsical manner along the way. Ara also includes an attached mini-booklet with a deeper tech dive, as well as online activity sheets with hands-on tech activities.
All profits from the book sales will be donated to charities encouraging women’s and girls’ participation in STEM fields. This book is not an official Google product but a grassroots, passion project of Google employees in their personal capacity striving for an equitable future for all girls.
A new report from the Association of American Publishers reveals that book publishing revenue continued its upward trend, increasing 5.5% January–April 2018, over the same period in 2017. While downloadable audio books had the strongest sales increase (up 36.1%), hardcover, trade paperback, and mass paperback also rose.
In the trade segment, sales of adult fiction and nonfiction rose 7.3% in the four-month period and sales in the children’s/young adult category rose 6.6%. Sales of religious presses increased 9.8%.
These figures are from AAP’s StatShot Monthly Report, which draws information from more than 1,100 publishers in the following categories: Trade – fiction/non-fiction/religious, PreK-12 Instructional Materials, Higher Education Course Materials, Professional Publishing, and University Presses.
This infographic from AAP shows similar sales increases in 2017:
Not all categories are moving upward. Ebooks continued their slide with a 5.3-percent decline in revenue during the same period.
I think the trend away from Ebooks and toward audiobooks reflects our desire to get away from our screens in our downtime and to pursue other activities while still enjoying a good book. All in all, this is encouraging news for those of us in the book industry!
BYUradio recently featured our client, leading green urbanist Doug Farr, on their excellent interview program Top of Mind.
Top of Mind is known for smart, informative conversations that go beyond mere headlines and sound bites, so we were thrilled to have our client interviewed by its host, Julie Rose. The show reaches a broad, national audience of 56 million listeners comprised of BYU alumni and people affiliated with Brigham Young University, as well as satellite radio subscribers looking for smart, informative and uplifting radio content.
For people frustrated by slow government responses to climate change, the book offers dozens of plans that are actionable on an individual and community level. Farr inspires individuals to envision a more sustainable future at a neighborhood level, and work with other neighbors, friends, and community members to make it happen faster than ever before.
Doug and Julie discussed how cities can become more equitable, sustainable, walkable, and liveable one well-designed building and public space at a time. Give the episode a listen at BYUradio’s website!
Our clients Paul Ehrlich and Sandra Kahn, DDS were recently featured on Radio Health Journal as part of our national PR campaign for their latest work, JAWS: The Story of a Hidden Epidemic (Stanford University Press).
Radio Health Journal is an energetic, entertaining, highly-produced, contemporary radio magazine that’s syndicated to more than 500 stations. Each week, Radio Health Journal features interviews with guests that have expertise and real-world experience regarding current issues in health and medicine. This week, they interviewed Professor Ehrlich and Dr. Kahn about the serious medical consequences of humans’ rapidly shrinking jaws.
Host Reed Pence also included a nice write-up on the show’s website:
3.5 million children get braces every year, and many adults live with obstructive sleep apnea. These two complications, along with several others, are all part of an epidemic that began when hunter-gatherers moved to an agricultural environment and lifestyle. Co-authors of the book Jaws: The Story of a Hidden Epidemic, Dr. Paul Ehrlich, Professor Emeritus of Population Studies at Stanford University, and Dr. Sandra Kahn, orthodontist, identify the cause of these problems to be a shrinking jaw.
About 75% of kids have alignment problems with their teeth by the age of 13, and many adults sleep in a CPAP machine to keep their airways free, because their tongue is too big for their jaws. The root of both of these issues is the fact that the jaw is too small and doesn’t get enough exercise. Over time, our diets have become progressively made up of softer foods, mothers don’t breastfeed for three to four years like they used to, and we wean children to soft foods. All of this adds up to a jaw that hasn’t developed well, leading to wisdom teeth, crooked teeth, and sleep apnea later on. Basically, “we’ve brought hunter-gatherer jaws and teeth into a McDonald’s environment,” Dr. Ehrlich says.
JAWS is a breakthrough book that uncovers a serious, mounting public health crisis: the human jaw is shrinking. Crooked teeth and crowded jaws have increased dramatically in recent decades, and research is now linking this change with an epidemic of sleep apnea, high blood pressure, cancer, diabetes, and diminished cognitive ability.
Jaws reveals why this sudden transformation has happened, how it’s impacting our sleep and therefore our health, along with simple, practical steps that parents can take to ensure their child’s jaw develops in a healthy manner.
In 1942, the United States government ordered more than 110,000 men, women, and children of Japanese ancestry to leave their homes, and detained them in remote, military-style camps. Two-thirds of them were born in America. Not one was convicted of espionage or sabotage.
Life after Manzanaris a compelling account of this relatively unexamined period, known as the “Resettlement,” and examines the very different directions that these innocent people’s lives went after the war.
Given twenty-five dollars and a one-way bus ticket to make a new life, some ventured east to Denver and Chicago to start over, while others returned to Southern California only to face discrimination and an alarming scarcity of housing and jobs. Hirahara and Lindquist weave new and archival oral histories into an engaging narrative that illuminates the lives of former internees in the postwar era, both in struggle and unlikely triumph.
Readers will appreciate the painstaking efforts that rebuilding required, and will feel inspired by the activism that led to redress and restitution—and that built a community that even now speaks out against other racist agendas.
This April 28th marked the 49th annual pilgrimage to one of ten former prison camps, Manzanar National Historic Site in Southern California, where Naomi and Heather spoke about the dozens of survivors profiled in their book.
The book has extraordinary relevance with contemporary conversations surrounding race, immigration and social justice in the United States, and we could not be more proud to promote such a powerful and important project.
Are you an author looking for a book publicist, an expert looking for a PR firm, or a small business in need of publicity? Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.
The highly anticipated follow-up to the acclaimed Sustainable Urbanism, Farr’s new book tackles humanitarian, population, and climate crises by addressing them as three facets of the same interrelated human existential challenge. In compelling prose and stunning imagery, Sustainable Nation poses one big question: how can we make the world we want in the least possible time?
The answer: Help local communities rapidly accelerate the pace of human progress in order to create more equitable and sustainable neighborhoods. The United States has always been a DIY country, and Sustainable Nation argues that individuals are uniquely equipped to make lasting and significant solutions for their communities, and for the planet at large.
Sustainable Nation‘s toolkit includes over 70 urban design patterns from celebrated industry leaders, each offering a different actionable, future-oriented plan to develop key aspects of a neighborhood. At once an urgent call to action and a guidebook for change, Farr’s book is an essential resource for urban designers, planners, and architects, as well as environmentalists and general readers.
Our firm looks forward to providing a national book publicity campaign for such an excellent title.
Our awesome client Joel Solomon has made it his mission to save the planet, and humanity, with money.
Environmentalists are often unwilling to see wealth as a force for good. In a world where corporate greed has resulted in environmental destruction and financial inequality, some even see it as evil. But Joel explains that, “Money has no values of its own. Money doesn’t account for fairness, justice, or the well-being of the planet. That’s our role, and it’s more crucial than ever that we assume it.”
Joel was recently interviewed on the popular long-running radio show The Visionary Activist Showwhich airs on KPFA-FM, Berkeley, KPFK-FM, Los Angeles, KFCF-FM, Fresno, and many more stations. (This interview is one of many in our book publicity campaign for Joel’s new book.)
Host Caroline Casey said, “Let all good-hearted people release disdain for wealth, and be willing to direct its swoosh in the desirable direction, to irrigating our Best Dreams… transforming dread into dedication.”
“There’s more than enough money in the world to solve our problems. Whether you’re living paycheck to paycheck or a multimillionaire, there are steps we can all take right now.”
The clean money movement has already begun. Small businesses, entrepreneurs and consumers are increasingly using their money to make the world a better place, and Joel believes that we are on the cusp of one of the largest economic shifts in history . . . impact investing will decide the fate of our planet.
Are you an expert looking for a publicist, a nonprofit looking for a PR firm, or a small business in need of publicity? Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.
We’re always honored when former clients return for more book publicity services. Today I’d like to highlight an excellent upcoming book from one of our most fascinating clients, Paul R. Ehrlich, whom we have had the honor of working with on many science and sustainability titles over the years.
Paul Ehrlich has been a household name since the publication of his 1968 bestseller, The Population Bomb. He is currently a Bing Professor of Population Studies Emeritus and President of the Center for Conservation Biology at Stanford University.
Dr. Ehrlich’s latest title, Jaws: The Story of a Hidden Epidemic (April 2018, Stanford University Press) is quite different from anything he’s done before. This time he’s teamed up with esteemed orthodontist Sandra Kahn to write a groundbreaking book about a silent epidemic taking place right under our noses:
“Our jaws are getting smaller and our teeth crooked and crowded, creating not only aesthetic challenges but also difficulties with breathing. Modern orthodontics has persuaded us that braces and oral devices can correct these problems. While teeth can certainly be straightened, what about the underlying causes of this rapid shift in oral evolution and the health risks posed by obstructed airways?”
Sandra Kahn and Paul R. Ehrlich are an excellent team: a pioneering orthodontist and a world-renowned evolutionist, respectively, they present the biological, dietary, and cultural changes that have driven us toward this major health challenge. Jaws: The Story of a Hidden Epidemic proposes simple adjustments that can alleviate this developing crisis, as well as a major alternative to orthodontics that promises more significant long-term relief. Jaws will change your life. Every parent should read this book!
Early testimonials are already pouring in:
“Paul Ehrlich is the world’s best-known and most distinguished ecologist, and one of the best known figures in any field of science. Now, teaming up with Sandra Kahn, he offers us his most personal and practical book to date. You’ll discover the widespread consequences of how you carry out such seemingly mundane, automatic, and repetitive acts as breathing, smiling, and sleeping – and how your ways of doing those things affect peoples’ perceptions of you. Read, enjoy, learn, and prepare to be astonished!”
—Jared Diamond, Pulitzer-Prize-winning author of Guns, Germs, and Steel
“Every new parent should chew on this book. Who knew that how we suckle, chew and breathe as an infant can set us off on a course toward serious orthodontic treatment, a life of sleep apnea, cardiovascular problems and sudden death while sleeping? Kahn and Ehrlich clearly and comprehensively describe a hidden epidemic that impairs the health of far too many people, young and old. They explore the causes of the epidemic, and crucially, provide practical advice that helps you prevent the epidemic from affecting your child, or amazingly, how its progress can be reversed in childhood if it has already started. This book should be in every new Mom’s care package when she leaves the hospital.”
—John Peterson Myers, Ph.D., Chief Scientist, Environmental Health Sciences, Co-author of Our Stolen Future
“Jaws: The Story of a Hidden Epidemic is a well-researched book providing unique overview and insight in to a health care problem frequently overlooked by child health care professionals. Sleep is likely as important to health and well-being as food, but receives little attention. This book is an important read for all professionals who care for children. It also asks questions for possible future research in the field of pediatric obstructive sleep disordered breathing.”
—Stephen H. Sheldon, D.O., F.A.A.P.,
Professor of Pediatrics & Neurology,
Northwestern University Feinberg School of Medicine,
Director, Sleep Medicine Center, Ann and Robert H. Lurie Children’s Hospital of Chicago
On August 21, for the first time in forty years, 500 million people across the United States can witness a spectacular total solar eclipse. Known as the All American Eclipse, this extraordinary event is expected to attract visitors from around the world.
Our client, celebrated astronomer and eclipse expert Andrew Fraknoi, is part of the Eclipse Task Force that’s helping government officials prepare for extreme gridlock and necessary porta-potties, water, and food supplies. In addition, he recently helped persuade Google and the Moore Foundation to donate 2 million eclipse glasses to public libraries across the United States.
His latest book, When the Sun Goes Dark, is a fun, beautifully illustrated guide that helps families teach their children about the eclipse, and was recently featured on Space.com. In a fascinating interview, he stressed the importance of training “intermediary educators,” or members of the public who can go on to teach other members of the public, in making scientific knowledge more widespread:
“We’ve spent quite a bit of time over our careers in astronomy education training intermediaries,” Fraknoi said. “We’ve always thought about who exactly it is that does education and how we can get to [them].”
It’s important to reach grandparents and other informal educators because, according to Fraknoi, they have resources available to them, such as time, to learn about the science. “When the Sun Goes Dark” offers examples of ways to explain solar eclipse science, which informal educators can then use themselves to teach family and friends, Fraknoi said.
He goes on to explain that the upcoming eclipse will provide the perfect opportunity to get young astronomers started on a lifetime of learning:
“If you want kids at an early age to be thinking about astronomy, the most accessible object in the night sky is, of course, the moon, [because] it is dramatic.”
Stargazers have a lot to look forward on August 21st. Be sure to check out Fraknoi’s free booklet describing the eclipse in everyday language.
Friends and family know that I’m a big fan of affirmations, so I was happy for the opportunity to share one of my favorites for a recent Wall Street Journal article, “One Habit to Make You Happier Today.”
Mark Leary, a professor of psychology and neuroscience at Duke University, repeatedly tells himself “I’m OK right now” when he’s worried about something in the future, such as the results of a medical test. Irwin Weinberg, a 69-year-old retired quality management consultant in Boca Raton, Fla., tells himself “QTL” (which stands for “Quality Time Left”) in difficult times, including when his wife was terminally ill last year, to remind himself not to waste time thinking about the negative and to focus on what makes him happy. Kathlene Carney, 55, a publicist in Point Richmond, Calif., begins repeating “good things always happen to me and good things always happen through me” as soon she feels a downward cycle of negative thinking coming on, whether it is prompted by work stress or worrying about global unrest.
The article by Elizabeth Bernstein includes a series of tips from psychologists and neuroscientists about how to create a mantra that will help lower cortisol levels and create new neural pathways in your brain. Our client Dr. Paul DePompo was among the experts quoted, offering this advice:
Make sure it is positive. But not unbelievable. “If it’s too positive, it can feel hokey—‘I’m good enough, smart enough and people like me,’” says Paul DePompo, a psychologist in Newport Beach, Calif. For example, telling yourself all is well when it clearly isn’t may not help. “Mantras that help build a healthy brain long-term are based in truth, logic and helpfulness,” Dr. DePompo says.
I highly encourage you to check out the entire article for excellent, simple advice about how to start improving your mood and mental well being starting today!